Evaluation
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The document discusses the design of a digipak and advertisement for an indie rock band called "Sad Robot". It notes that indie rock digipaks typically do not feature the artists and instead use illustrations representing the band. The digipak for Sad Robot features an illustration of a sad robot, and uses consistent red font on a dark blue background to match the serious nature of indie rock. This design was also used for the advertisement to promote consistency across products. However, the robot motif could have also been incorporated into the music video for even greater cohesion.
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Q2 evalutaion
The document discusses a student's coursework that involved producing a music video and supplementary materials for a rap artist. To portray the artist as a conventional rapper, settings in the music video referenced graffiti and crime-ridden areas, and still images showed the artist in a photo shoot and driving a BMW, suggesting wealth. However, the genre of grime/hip-hop was portrayed unconventionally through less emphasis on "bling" and depictions of the artist as emotional and approachable. Consistent imagery and typography were used across album art, posters, and magazines to create brand identity.
Evaluation Q2
We created a music promo package for the song "Arctic Monkeys-Dancing shoes" that included a music video, six panel digipack, and promotional poster. To appeal to our intended indie/rock audience and be successful, we used consistent conventions across all elements including a black and white aesthetic, casual clothing styles, and simple designs. Feedback indicated our package successfully portrayed a commitment to music over glamour by representing the working class experience through both the video's setting and band's plain attire and graphics.
Evaluation Question 1
The document discusses a promotion package for a new album that includes a music video and two of the following: a website, CD/DVD package cover, or magazine advertisement. It focuses on researching conventions for the hip hop genre in magazine advertisements and CD/DVD covers. Specifically, it discusses using bright colors, focusing on the band name over images of band members, and abstract/symbolic images. The promotion package was created to match these hip hop conventions but could have been improved by focusing more on narrative, choosing a lighter location, and casting older band members.
2) how effective is the combination of your main product and ancillary texts
The document discusses how the color motifs and conventions used in a music artist's main product (music video) and ancillary materials (digital packaging, posters) work together effectively. Red was used throughout to represent anger at societal corruption, and black and grey were typical colors for hip hop videos that matched the artist's dark lyrics. Using consistent fonts, colors, and imagery across all materials helped recognize and market the artist appropriately.
G324 Evaluation Question 2
The document discusses how the band Mascot effectively combined their main music video product with ancillary texts like posters and album artwork. It analyzes how they used consistent dark themes, locations, and imagery across all products to clearly link them together and create a strong brand identity. Specific design elements like cartoon drawings, contrasts of black and white, changing font sizes, and inclusion of band members helped tie the different media together and appeal to their target genre audience. The document concludes the band successfully created a cohesive product line that would be easily recognizable to fans.
Evaluation question 2 media
The document discusses the effectiveness of combining a music video, digipak, and poster for a band. The music video uses a black and white scheme with four pastel colors representing each band member. This color scheme is continued in the digipak layout and design. However, the poster only uses black and white to appear crisper and appeal to a wider audience. Overall, the imagery, themes, and representation of the band remain consistent across products while allowing for variation to suit each format.
Eval question edited
The document discusses a promotion package for a new album that includes a music video and two of the following: a website, album cover, or magazine advertisement. It analyzes the genre conventions of hip hop promotions and how the package elements meet or diverge from these conventions through their use of color, imagery, and narrative elements. Specifically, the magazine ad and album cover successfully use bright colors that identify them as hip hop products, but the music video could better incorporate hip hop conventions through its location, casting of older actors, and focus on narrative.
Codes And Conventions
Our media product challenges conventions of music videos in several ways:
1. It originally lacked performance shots but we added them to better fit the music video genre. We balanced performance and narrative shots with two different actresses.
2. Performance shots take place in a forest while narrative shots are in the city, contrasting urban and rural settings.
3. We include close-ups of the artist but do not show instruments, unlike most indie music videos.
4. It has an abstract quality through the use of masks that create ambiguity and confusion for the viewer.
Our other products like the magazine ad and digipak reference the music video's themes and styles but use varying fonts to reinforce the urban
Recommended
Q2 evalutaion
The document discusses a student's coursework that involved producing a music video and supplementary materials for a rap artist. To portray the artist as a conventional rapper, settings in the music video referenced graffiti and crime-ridden areas, and still images showed the artist in a photo shoot and driving a BMW, suggesting wealth. However, the genre of grime/hip-hop was portrayed unconventionally through less emphasis on "bling" and depictions of the artist as emotional and approachable. Consistent imagery and typography were used across album art, posters, and magazines to create brand identity.
Evaluation Q2
We created a music promo package for the song "Arctic Monkeys-Dancing shoes" that included a music video, six panel digipack, and promotional poster. To appeal to our intended indie/rock audience and be successful, we used consistent conventions across all elements including a black and white aesthetic, casual clothing styles, and simple designs. Feedback indicated our package successfully portrayed a commitment to music over glamour by representing the working class experience through both the video's setting and band's plain attire and graphics.
Evaluation Question 1
The document discusses a promotion package for a new album that includes a music video and two of the following: a website, CD/DVD package cover, or magazine advertisement. It focuses on researching conventions for the hip hop genre in magazine advertisements and CD/DVD covers. Specifically, it discusses using bright colors, focusing on the band name over images of band members, and abstract/symbolic images. The promotion package was created to match these hip hop conventions but could have been improved by focusing more on narrative, choosing a lighter location, and casting older band members.
2) how effective is the combination of your main product and ancillary texts
The document discusses how the color motifs and conventions used in a music artist's main product (music video) and ancillary materials (digital packaging, posters) work together effectively. Red was used throughout to represent anger at societal corruption, and black and grey were typical colors for hip hop videos that matched the artist's dark lyrics. Using consistent fonts, colors, and imagery across all materials helped recognize and market the artist appropriately.
G324 Evaluation Question 2
The document discusses how the band Mascot effectively combined their main music video product with ancillary texts like posters and album artwork. It analyzes how they used consistent dark themes, locations, and imagery across all products to clearly link them together and create a strong brand identity. Specific design elements like cartoon drawings, contrasts of black and white, changing font sizes, and inclusion of band members helped tie the different media together and appeal to their target genre audience. The document concludes the band successfully created a cohesive product line that would be easily recognizable to fans.
Evaluation question 2 media
The document discusses the effectiveness of combining a music video, digipak, and poster for a band. The music video uses a black and white scheme with four pastel colors representing each band member. This color scheme is continued in the digipak layout and design. However, the poster only uses black and white to appear crisper and appeal to a wider audience. Overall, the imagery, themes, and representation of the band remain consistent across products while allowing for variation to suit each format.
Eval question edited
The document discusses a promotion package for a new album that includes a music video and two of the following: a website, album cover, or magazine advertisement. It analyzes the genre conventions of hip hop promotions and how the package elements meet or diverge from these conventions through their use of color, imagery, and narrative elements. Specifically, the magazine ad and album cover successfully use bright colors that identify them as hip hop products, but the music video could better incorporate hip hop conventions through its location, casting of older actors, and focus on narrative.
Codes And Conventions
Our media product challenges conventions of music videos in several ways:
1. It originally lacked performance shots but we added them to better fit the music video genre. We balanced performance and narrative shots with two different actresses.
2. Performance shots take place in a forest while narrative shots are in the city, contrasting urban and rural settings.
3. We include close-ups of the artist but do not show instruments, unlike most indie music videos.
4. It has an abstract quality through the use of masks that create ambiguity and confusion for the viewer.
Our other products like the magazine ad and digipak reference the music video's themes and styles but use varying fonts to reinforce the urban
Question 2
The document discusses the creation of a music video, digipak, and advert for a song and album. It describes how the creator used other bands as style models and ensured the projects fit the rock/metal genre. The music video tells the story of the song through lyrics and blurred realities. Its purpose is to promote the album. The digipak focuses more on the band and other songs, while the advert links the video and album and promotes an upcoming tour. Overall, the music video is deemed the strongest product as it conveys a message beyond simple promotion.
Eval question 1
The document discusses how the media product conforms to and challenges conventions of real music videos and the alternative rock genre. It follows conventions such as showing the relationship between the music and visuals, using close-ups of the band members, and choosing a gritty, abandoned location. However, it chooses not to focus on the relationship between lyrics and visuals or use a narrative concept to instead emphasize the band's musical skills. The document also discusses how the designed digipak and magazine advertisement conform to conventions like including lyrics but develop them by printing the lyrics under the CD rather than in a separate booklet.
2. How effective is the combination of your main product and ancillary texts?
The combination of the main product (music video) and ancillary texts (digipak and website) was effective as they conformed to the codes and conventions of the grime genre. Similar images, fonts, and a black and white color scheme were used across all products to create synergy and clearly link them together. While keeping the style simple, as is common in grime genre products, the ancillary texts helped promote the artists and provided additional content about their music and careers.
Evaluation question 2
1) The document discusses how a music artist's main product (a music video) and ancillary texts (CD covers, posters, websites) work together to represent the artist and be effective.
2) Similar typography, images, and design elements are used across the texts to create brand identity and familiarity for the target audience.
3) The products represent the artist as both a conventional "rapper" through stereotypical symbols like expensive cars, and also in unconventional ways by showing a more approachable side not usually seen.
4) Dark colors, bold text, and repeated images work to make the products stand out while maintaining a consistent style and promoting the artist's brand.
Evaluation Question 2
The combination of the main product (digipak) and ancillary text (poster) is effective because it creates a consistent brand identity for the band in line with industry conventions. Specifically:
- Both the digipak and poster use the same front-cover image to identify the artist, a convention seen in bands like Kings of Leon.
- The digipak incorporates imagery and themes from the music video to familiarize audiences with the band's narrative and style, in keeping with indie rock trends.
- Common indie rock elements like rural scenery, shoe imagery, and lyrics are featured to connect with the target teenage audience.
- The poster similarly adopts the digipak image and includes
Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
A2 Evaluation
The document discusses how the media product reflects conventions of real indie bands and challenges some conventions. It analyzed bands like Arcade Fire, Two Door Cinema Club, OneRepublic, and Bastille to identify conventions around dark narratives, live performances, and ambiguous imagery in posters and albums. The media product uses a black and white image with colored text on the poster to reflect indie color schemes while providing a binary opposition to the dark lyrics with a happy color. The magazine ad uses a screenshot from the music video, as Bastille does, while also including a recognizable icon like OneRepublic. Feedback helped improve the video by incorporating preferences around color and narrative. Overall, the document examines how the media product develops conventions from real bands while also challenging
1. In what ways does your media product use, develop or challenge conventions...
1. The document discusses how the media product challenges and develops conventions of real music videos. It aimed to create an original music video without lip syncing. It used the song lyrics to construct a narrative and depict teenagers dealing with life through alcohol abuse.
2. Locations and camera work both followed and challenged conventions. Urban locations followed hip hop conventions while rural areas developed them. Shots included long shots to set the scene, mid-shots for expression, and flashbacks in black and white to signify the past.
3. Costumes followed hip hop conventions like hoodies and jeans but developed indie conventions by adding black and white flashbacks to the editing. This incorporated both genres' styles into telling the narrative.
1
My media product uses and develops conventions of real music videos by employing similar camera angles and movement. It features an artist lip syncing to relate the song. However, it also challenges pop music video conventions by taking an alternative pop genre approach with a heartbreak song. Rather than being loud with many bright colors and shots, it uses a more subdued color palette and pacing of scenes to match the song's meaning. The digipack also challenges pop conventions by using consistent but desaturated colors and photos that relate to the more somber tone of the alternative pop song rather than typical bright, high-energy pop aesthetics.
Digipak and advert
- The document discusses the process of creating a digipak and advert for a band called "The Cutaways".
- Two initial ideas were drafted for the digipak, with the second being chosen as it showed the full identities of the band members. Black and white was selected for the color scheme to fit indie conventions.
- Typography and additional visual elements were considered to represent the band's style and music genre. A colored inner image was included in the digipak for uniqueness.
- The advert concept merged photos of band members' faces to represent equality, in line with the band's name "The Cutaways". Additional text and streaming logos completed the visual identity.
Digipak and advert
The document discusses the process of creating a digipak and advert for a band called The Cutaways. Two initial ideas were drafted for the digipak, with the second being chosen as it showed the full identities of the band members. Black and white was selected for the color scheme to fit indie conventions. A pop of color was later added to the inside of the digipak for uniqueness. The advert concept merged the band's faces to represent their equality, and was refined with blurring and updated typography. Consistency between the digipak and advert designs was emphasized.
Digipak convention evaluation
The document discusses the conventions of digipak album covers and advertisements. It notes that digipak covers and ads typically feature a main image of the artist to promote their persona. They also include the album title and artist name. A parental advisory sticker may be included if the album contains explicit content. Colors, images and locations in the main image can represent the artist's genre of music. Digipaks and their ads generally continue similar themes and motifs. They also commonly include the main image, artist name, release date, track listing, company logo and details, content warnings, and barcode.
Digipak and advert ideas
The document discusses ideas for a band's digipak and advert. Four different digipak ideas are presented, with the final idea using black and white photos and a pop of color on the inside. Font, color scheme, and visual elements were chosen to represent the band's indie/alternative genre. Two advert ideas are also discussed, with the final idea featuring blurred and merged photos of band members' faces to represent equality, along with typography and streaming logos. The ideas were refined to be unique yet tie together the digipak and advert visually.
Eval Q1
Maisie analyzed real music videos, ads, and packaging to identify conventions to use and challenge in her own creations. She looked at how some artists challenged conventions to make a stronger impression. Maisie then strategically chose which conventions to use from each genre to create cohesion across her music video, digipak, and music ad. While incorporating standard elements like narratives, shots, and branding; she made some unconventional choices like using friendship over romance and a consistent color scheme and imagery to develop her pop artist's brand identity.
Question one evaluation
This document discusses the conventions of indie music videos and how the student's media product both conforms to and challenges these conventions. Some key conventions identified in indie music videos are outdoor settings, natural lighting, relatable storylines, monotone color palettes, and heightened emotions conveyed through slow motion. The student's video tells a narrative story about a mother-son relationship, includes black and white and color scenes, and uses lip syncing. While conforming to the genre by having a storyline, it also challenges conventions by incorporating lip syncing and using black and white/color contrasts to represent emotions and reflection on actions. The goal was to both work within the genre of indie but also challenge some typical elements.
Evaluation 2
The document discusses how the author created a brand identity for an artist named Chief for a music video project recreating Kanye West's "Runaway" video. Chief was portrayed as a humble hip hop artist focused on social issues rather than wealth and excess. This was shown through his plain streetwear clothing. Both the video narrative and Chief's performance depicted him as depressed over being caught cheating. The author's album digipack and advert used close-up images of Chief in a serious expression to portray him as powerful and convey it was a rap album. The digipack listed popular featured artists to attract audiences. The advert reused the cover image for recognition and included a positive review to generate hype.
Evaluation question 1
The document discusses conventions for music videos, digipaks, and album posters. It analyzes conventions outlined by Goodwin and Archer for elements that should be included in music videos, such as relating the visuals to the lyrics and song. It discusses how the student's music video incorporated many conventions, such as using a narrative that relates to the song lyrics, but adapted some conventions, like portraying the artist in a negative way to fit the narrative. It also analyzes conventions for digipaks, such as including exclusive content and photos of the artist, and discusses how the student followed conventions by using a similar style to the artist's other albums. Finally, it discusses conventions for album posters, such as including the artist name
Air pollution
Poor air quality from vehicle exhaust, power station emissions, and industrial pollution can harm human health. Everyone needs clean air to breathe, as does the planet, so efforts should be made by all to reduce air pollution and keep the air fresh. The presentation called for collective action to improve air quality for people and the environment.
diapositivas
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las importaciones de productos rusos de alta tecnología y a las exportaciones de bienes de lujo a Rusia. Además, se congelarán los activos de varios oligarcas rusos y se prohibirá el acceso de los bancos rusos a los mercados financieros de la UE.
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Question 2
The document discusses the creation of a music video, digipak, and advert for a song and album. It describes how the creator used other bands as style models and ensured the projects fit the rock/metal genre. The music video tells the story of the song through lyrics and blurred realities. Its purpose is to promote the album. The digipak focuses more on the band and other songs, while the advert links the video and album and promotes an upcoming tour. Overall, the music video is deemed the strongest product as it conveys a message beyond simple promotion.
Eval question 1
The document discusses how the media product conforms to and challenges conventions of real music videos and the alternative rock genre. It follows conventions such as showing the relationship between the music and visuals, using close-ups of the band members, and choosing a gritty, abandoned location. However, it chooses not to focus on the relationship between lyrics and visuals or use a narrative concept to instead emphasize the band's musical skills. The document also discusses how the designed digipak and magazine advertisement conform to conventions like including lyrics but develop them by printing the lyrics under the CD rather than in a separate booklet.
2. How effective is the combination of your main product and ancillary texts?
The combination of the main product (music video) and ancillary texts (digipak and website) was effective as they conformed to the codes and conventions of the grime genre. Similar images, fonts, and a black and white color scheme were used across all products to create synergy and clearly link them together. While keeping the style simple, as is common in grime genre products, the ancillary texts helped promote the artists and provided additional content about their music and careers.
Evaluation question 2
1) The document discusses how a music artist's main product (a music video) and ancillary texts (CD covers, posters, websites) work together to represent the artist and be effective.
2) Similar typography, images, and design elements are used across the texts to create brand identity and familiarity for the target audience.
3) The products represent the artist as both a conventional "rapper" through stereotypical symbols like expensive cars, and also in unconventional ways by showing a more approachable side not usually seen.
4) Dark colors, bold text, and repeated images work to make the products stand out while maintaining a consistent style and promoting the artist's brand.
Evaluation Question 2
The combination of the main product (digipak) and ancillary text (poster) is effective because it creates a consistent brand identity for the band in line with industry conventions. Specifically:
- Both the digipak and poster use the same front-cover image to identify the artist, a convention seen in bands like Kings of Leon.
- The digipak incorporates imagery and themes from the music video to familiarize audiences with the band's narrative and style, in keeping with indie rock trends.
- Common indie rock elements like rural scenery, shoe imagery, and lyrics are featured to connect with the target teenage audience.
- The poster similarly adopts the digipak image and includes
Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
A2 Evaluation
The document discusses how the media product reflects conventions of real indie bands and challenges some conventions. It analyzed bands like Arcade Fire, Two Door Cinema Club, OneRepublic, and Bastille to identify conventions around dark narratives, live performances, and ambiguous imagery in posters and albums. The media product uses a black and white image with colored text on the poster to reflect indie color schemes while providing a binary opposition to the dark lyrics with a happy color. The magazine ad uses a screenshot from the music video, as Bastille does, while also including a recognizable icon like OneRepublic. Feedback helped improve the video by incorporating preferences around color and narrative. Overall, the document examines how the media product develops conventions from real bands while also challenging
1. In what ways does your media product use, develop or challenge conventions...
1. The document discusses how the media product challenges and develops conventions of real music videos. It aimed to create an original music video without lip syncing. It used the song lyrics to construct a narrative and depict teenagers dealing with life through alcohol abuse.
2. Locations and camera work both followed and challenged conventions. Urban locations followed hip hop conventions while rural areas developed them. Shots included long shots to set the scene, mid-shots for expression, and flashbacks in black and white to signify the past.
3. Costumes followed hip hop conventions like hoodies and jeans but developed indie conventions by adding black and white flashbacks to the editing. This incorporated both genres' styles into telling the narrative.
1
My media product uses and develops conventions of real music videos by employing similar camera angles and movement. It features an artist lip syncing to relate the song. However, it also challenges pop music video conventions by taking an alternative pop genre approach with a heartbreak song. Rather than being loud with many bright colors and shots, it uses a more subdued color palette and pacing of scenes to match the song's meaning. The digipack also challenges pop conventions by using consistent but desaturated colors and photos that relate to the more somber tone of the alternative pop song rather than typical bright, high-energy pop aesthetics.
Digipak and advert
- The document discusses the process of creating a digipak and advert for a band called "The Cutaways".
- Two initial ideas were drafted for the digipak, with the second being chosen as it showed the full identities of the band members. Black and white was selected for the color scheme to fit indie conventions.
- Typography and additional visual elements were considered to represent the band's style and music genre. A colored inner image was included in the digipak for uniqueness.
- The advert concept merged photos of band members' faces to represent equality, in line with the band's name "The Cutaways". Additional text and streaming logos completed the visual identity.
Digipak and advert
The document discusses the process of creating a digipak and advert for a band called The Cutaways. Two initial ideas were drafted for the digipak, with the second being chosen as it showed the full identities of the band members. Black and white was selected for the color scheme to fit indie conventions. A pop of color was later added to the inside of the digipak for uniqueness. The advert concept merged the band's faces to represent their equality, and was refined with blurring and updated typography. Consistency between the digipak and advert designs was emphasized.
Digipak convention evaluation
The document discusses the conventions of digipak album covers and advertisements. It notes that digipak covers and ads typically feature a main image of the artist to promote their persona. They also include the album title and artist name. A parental advisory sticker may be included if the album contains explicit content. Colors, images and locations in the main image can represent the artist's genre of music. Digipaks and their ads generally continue similar themes and motifs. They also commonly include the main image, artist name, release date, track listing, company logo and details, content warnings, and barcode.
Digipak and advert ideas
The document discusses ideas for a band's digipak and advert. Four different digipak ideas are presented, with the final idea using black and white photos and a pop of color on the inside. Font, color scheme, and visual elements were chosen to represent the band's indie/alternative genre. Two advert ideas are also discussed, with the final idea featuring blurred and merged photos of band members' faces to represent equality, along with typography and streaming logos. The ideas were refined to be unique yet tie together the digipak and advert visually.
Eval Q1
Maisie analyzed real music videos, ads, and packaging to identify conventions to use and challenge in her own creations. She looked at how some artists challenged conventions to make a stronger impression. Maisie then strategically chose which conventions to use from each genre to create cohesion across her music video, digipak, and music ad. While incorporating standard elements like narratives, shots, and branding; she made some unconventional choices like using friendship over romance and a consistent color scheme and imagery to develop her pop artist's brand identity.
Question one evaluation
This document discusses the conventions of indie music videos and how the student's media product both conforms to and challenges these conventions. Some key conventions identified in indie music videos are outdoor settings, natural lighting, relatable storylines, monotone color palettes, and heightened emotions conveyed through slow motion. The student's video tells a narrative story about a mother-son relationship, includes black and white and color scenes, and uses lip syncing. While conforming to the genre by having a storyline, it also challenges conventions by incorporating lip syncing and using black and white/color contrasts to represent emotions and reflection on actions. The goal was to both work within the genre of indie but also challenge some typical elements.
Evaluation 2
The document discusses how the author created a brand identity for an artist named Chief for a music video project recreating Kanye West's "Runaway" video. Chief was portrayed as a humble hip hop artist focused on social issues rather than wealth and excess. This was shown through his plain streetwear clothing. Both the video narrative and Chief's performance depicted him as depressed over being caught cheating. The author's album digipack and advert used close-up images of Chief in a serious expression to portray him as powerful and convey it was a rap album. The digipack listed popular featured artists to attract audiences. The advert reused the cover image for recognition and included a positive review to generate hype.
Evaluation question 1
The document discusses conventions for music videos, digipaks, and album posters. It analyzes conventions outlined by Goodwin and Archer for elements that should be included in music videos, such as relating the visuals to the lyrics and song. It discusses how the student's music video incorporated many conventions, such as using a narrative that relates to the song lyrics, but adapted some conventions, like portraying the artist in a negative way to fit the narrative. It also analyzes conventions for digipaks, such as including exclusive content and photos of the artist, and discusses how the student followed conventions by using a similar style to the artist's other albums. Finally, it discusses conventions for album posters, such as including the artist name
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2. How effective is the combination of your main product and ancillary texts?
2. How effective is the combination of your main product and ancillary texts?
1. In what ways does your media product use, develop or challenge conventions...
1. In what ways does your media product use, develop or challenge conventions...
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Poor air quality from vehicle exhaust, power station emissions, and industrial pollution can harm human health. Everyone needs clean air to breathe, as does the planet, so efforts should be made by all to reduce air pollution and keep the air fresh. The presentation called for collective action to improve air quality for people and the environment.
diapositivas
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las importaciones de productos rusos de alta tecnología y a las exportaciones de bienes de lujo a Rusia. Además, se congelarán los activos de varios oligarcas rusos y se prohibirá el acceso de los bancos rusos a los mercados financieros de la UE.
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Ancilary texts
The group created a music video, digipak, and website to promote their hip hop artists. They linked the ancillary products through consistent use of color schemes and fonts to reinforce the style and message of the music video. Bright colors and a unique 3D font were used across all products to create visual cohesion and clarity that all items were related. Feedback confirmed the linking of the products made it clear they were all part of the same brand.
Media evaluation
The document discusses how a music video, magazine advertisement, and album digipak for a band called The Great Escape uses conventions of real media products to represent the band and suggest their indie music genre. Specifically, it discusses using live performance footage and close-ups of band members to represent the artist in the music video. For the magazine ad and digipak, it discusses using black and white images of the band performing, their instruments, and indie-style clothing to represent the artist and suggest their musical genre. A running black and white theme throughout ties the media products together cohesively.
How effective is the combination of your main product and ancillary texts
The document discusses the effectiveness of combining a music video with ancillary marketing texts like a digital album pack and magazine advertisement. It finds that the main products and ancillary texts promote the artist subtly through consistent branding elements like imagery, fonts, and colors across the pieces. The document also analyzes how the products represent the indie rock genre through their dark tones, abstract imagery, low-budget production qualities, and incorporation of common indie rock conventions. Overall, the combination of products is deemed effective at attracting audience attention and encouraging exploration of the artist through their unusual designs and interconnected storytelling across formats.
Media evaluation 1
The document discusses how the media product uses and develops conventions of real media products. It summarizes how the music video represents the artist through live performance clips, links the visuals and music through meaningful scenes, uses typical busker settings and costumes to portray the musical genre. The digipak and magazine ad also aim to represent the artist and suggest the indie genre through the use of black and white images of the band, typical fonts and layouts, and written content like magazine reviews. Special effects like de-saturating the images create a cohesive black and white theme throughout the promotional package.
Media evaluation 1
The document discusses how the media product uses and develops conventions of real media products. It summarizes how the music video represents the artist through live performance clips, links the visuals and music through meaningful scenes, uses typical busker settings and costumes to portray the musical genre. The digipak and magazine ad also aim to represent the artist and suggest the indie genre through the use of black and white images of the band, typical fonts and layouts, and written content like magazine reviews. Special effects like de-saturating the images create a cohesive black and white theme throughout the promotional package.
Evaluation Q2
The document summarizes how the main product (a music video) and ancillary texts (a digipak and website) work together effectively. Key points:
- The digipak, website, and music video all maintain a black and white theme and use similar images to link the products together.
- The ancillary products promote the music video and artists, while staying simple in design to appeal to the target grime genre audience.
- Locations, fonts, and styles were chosen to conform to conventions of grime music and create realism across the products.
Evaluation 2
1) The digipak and advert were designed to promote an indie pop artist's new album and music video about struggling with depression while confined to a wheelchair.
2) The digipak features imagery from the music video and represents the artist's emotions through a dark color filter. It also promotes a charity that appeared in the video.
3) The advert uses a large photo of the famous artist against reviews to draw attention and create interest in the "prestigious" album. It also shares release date and social media details.
4) Both the digipak and advert link to the music video through matching imagery, fonts, and references to elements that drive curiosity about the narrative.
Media evaluation a2
The group created a promotional package for the band Arctic Monkeys that included a magazine advertisement, music video, and digipack. The music video focuses more on the girl in the song "Arabella" than the lead singer, challenging conventions. Shots of the band are in black and white to match the original video. Lighting, costumes, and camerawork were chosen to fit indie music video conventions. The advertisement and digipack use dark colors and simple designs that represent the indie rock genre. Some inconsistencies exist, like high key lighting in the digipack, but overall the package uses synergy across products to represent the band and genre.
Evaluation Question 2
The three products - a music video, magazine advertisement, and album digipak - were connected through their shared theme of a strong, independent female protagonist. The music video stood out from typical romantic R&B videos by portraying the protagonist happily moving on from a breakup rather than pining for her ex. Stills from the video informed the images chosen for the digipak and magazine ad to maintain consistency across products while symbolizing different aspects of the relationship. However, the products each had distinct identities and increasing their synergy could have been achieved through using the same image across all pieces.
how effective is the combination of your main
The document discusses the effectiveness of combining a music video with two ancillary texts (a Digipak and album poster) for the band Two Door Cinema Club.
[1] The music video, Digipak, and poster were designed to clearly link the three texts and show they were all featuring the same artist. A triangular symbol was used across the texts to promote an "indie" image.
[2] Similar urban locations were used in the music video and on the Digipak to portray the band as "grungy" and alternative. Photos of the band were also featured inside the Digipak sleeves and in the music video.
[3] In the author's view,
As media evaluation question 1
This document summarizes an album advertisement, digipak, and music video created for a class project.
The album advertisement uses bright colors and images from the music video, challenging conventions by omitting the release date. The digipak features minimalist design and common imagery across products for synergy.
The music video incorporates conventions of the indie pop genre, like filters, trench coats, and lip syncing. It features live performance and closeups of the singer to connect with viewers, as informed by research on successful music video techniques.
Ancillary
This document discusses the design choices for a digipak and magazine advertisement for an indie band called Transparence.
For the digipak design, dark colors and artwork from the music video were chosen to portray vulnerability and reinforce the theme of heartbreak. The second digipak design uses black and white to adhere to indie conventions while still being individualistic.
The magazine advertisement incorporates elements like consistent fonts, pictures of the artist, and minimal details to attract audiences while following conventions of the indie genre. Color schemes aim to be dull yet attention-grabbing.
After reviewing designs, the second digipak and a final magazine advertisement using matching images were selected to create a cohesive image and professional representation
Question 1
This document summarizes the key ways in which the media product uses and develops conventions of real music videos and media products. It discusses conventions of music videos such as demonstrating genre characteristics and relationships between lyrics, music, and visuals. It then describes how the media product incorporates these conventions, such as through shots that reference other music videos and the use of close-ups, angles, and imagery that establish the indie/rock genre. Overall, the document conveys how the media product was influenced by real examples but adapted them in an original way.
How effective is the combination of your main q2
The document discusses the effectiveness of combining a music video with ancillary products such as a digipak, website, and merchandise. The aim was to create synergy between the products by using a consistent theme of "old mixed with new." This theme was represented through an "aged paper" filter and blending UK rap conventions with other styles. The digipak cover drew inspiration from the Beatles but also included urban elements. The website and merchandise featured the artist's logo to clearly connect them. Overall, the ancillary products helped promote the artist across multiple platforms.
Evl 1
The summary provides the following key points about how the main product and ancillary texts are effectively linked:
1) They use consistent color schemes of black, white, red and purple to create cohesion across products and associate them.
2) Fonts, imagery, and focus on the song from the music video carry over to create synergy between the digipak, magazine advert and video.
3) While keeping similar visual elements, they contrast some aspects like different images to introduce new ideas to the audience.
Media Studies Evaluation - Question 2
The document discusses how a band effectively combined their music video, album packaging, and website. A consistent black, white, and blue color scheme and logo were used across all products to create synergy and a strong brand identity. Photos for the album replicated the style and location of the music video. Interactivity between the products, like QR codes linking the album to the website, brought the elements together into a cohesive package that portrayed the band's genre.
Eveulation 1st question finished
The document discusses forms and conventions of alternative indie rock media products. It provides details on typical characteristics like using faded colors like black, dark tones, and grungy or abstract imagery. It also notes the target audience is usually ages 15-21. The poster developed for the band "New Desert Blues" uses dark colors and a simplistic font as is common in the genre. The digipak challenges some conventions by using staged photos rather than performance shots and not including black and white images typically seen in the genre.
Evaluation Question 2
The combination of the main and ancillary texts is effective through synergy. All three products - a magazine advert, music video, and digipak - feature the same four band members and utilize nostalgic visual elements. This connects the products and brands the band as professional artists. The same font is used in the magazine advert and digipak to link them, representing the genre. Frames from the music video are also used in the digipak to link the two. Overall, consistent elements like imagery, editing style, and logo usage make the products feel cohesive and professionally made.
Question 2
The document discusses the importance of synergy between related media products like music videos, album packaging, and advertisements. It provides examples of how color schemes, typography, branding, and themes can be used consistently across different materials to create a recognizable identity and link the products. The author analyzes their own student project where they attempted to achieve synergy between a music video, digital album packaging, and advertisement by incorporating common visual elements like casual clothing, music instruments, and thank you messages. They conclude that the synergy was mostly effective but the advertisement could have linked more directly to the shared aspects in the video and packaging like a brick wall background.
Question 2
The document discusses the importance of synergy between related media products like music videos, album packaging, and advertisements. It provides examples of how color schemes, typography, branding, and themes can be used consistently across different materials to create a recognizable identity and link the products. The author analyzes their own student project where they attempted to achieve synergy between a music video, digital album packaging, and advertisement by incorporating common visual elements like casual clothing, music instruments, and thank you messages. They conclude that the synergy was mostly effective but the advertisement could have linked more directly to the shared aspects in the video and packaging like a brick wall background.
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Evaluation
- 2. As our music video was designed to fit into the indie-rock genre, we needed to make sure that our ancillary texts also followed the genre’s conventions. For our digipak research we looked at other album covers from similar artists to our band.
- 3. We noticed that it was conventional for indie-rock digi-paks to not actually feature the artists themselves (unlike with pop acts) and instead had graphics and illustrations that represented the band.
- 4. For our digi-pak we used an illustration of a sad robot (which seemed an obvious choice, considering this was the name of the band). The fact that this image was very clear in representing our band means that it could be a motif for the band, used on merchandise and tour tickets. The digi-pak also had a consistent font style, which was red, to match the red in the robot design. We chose to use a dark blue for our background colour as we felt this looked more serious, reflecting the focused nature of indie-rock music. We used red font, as this is a colour which connotes passion, and we wanted to convey a passion for music.
- 6. The digi-pak design also worked well as the design for our advert, as it was eye-catching, and using the album cover promotes the album and shows fans what they would be looking for if they wanted to buy it. To encourage our target audience to buy the album, we used reviews from music magazines such as ‘Q’ and ‘Kerrang!’ as they are respected and popular with indie-rock fans. The advert also tells fans where they can purchase the advert, e.g. iTunes or HMV.
- 8. Using the same design on both the advert and the digi-pak means that they work well together, and provide consistency throughout our products. I think that it is clear that our video and our ancillary products belong to the same genre and are effective together. However, I feel that it would have been even more effective if we had found a way to incorporate the motif of the robot in the music video, or reflect the emphasis on playing live in the digi-pak design.