How conventional are my ancillary products
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In what ways does my ancillary products use, develop or challenge forms and conventions of real media products?
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Album cover analysis
The document analyzes and summarizes the album artwork for four different artists:
1) Kygo's poster uses tropical colors and fonts to represent the genre and make his name stand out as most important.
2) Hannah Wants' solo poster keeps a consistent red, black, and white color theme to give a sense of her style and attitude.
3) Thomas Jack's album cover features a tropical parrot relating to the genre and bigger font for his name to intrigue audiences.
4) Calvin Harris' plain cover breaks conventions by making his name more prominent than his image, suggesting he cares more about the music than his image.
Question 1
The document discusses how the media product follows conventions of real music videos. It summarizes that the music video focuses closely on the original artist and genre through camera work, editing, and visual style inspired by bands like The 1975. It uses conventions like minimal backgrounds, black and white filters, and focusing on the singer. The digipak and website also follow indie conventions through minimal/faded colors, symbols over trends, and a focus on music over image/social media by featuring live events and options to purchase physical copies.
Brand identity
Brand identity is important for artists to be recognized across different media. For her music video, album poster, and digipak, the author will establish a consistent brand identity through elements like font, colors, and images. She has researched fonts that fit the vintage pop-soul genre and chosen two options. Black, white, and grey will be the main colors used to convey a dark, depressing theme. Images will feature the artist in similar outdoor, countryside settings with consistent characteristics to connect the pieces as being by the same artist.
Digipak analysis
This document analyzes and summarizes the design elements of digipaks and advertisements for several musical artists. For Chase and Status, a consistent font style and color scheme is used across the front, back, and advertisements. Janelle Monáe's album covers feature the same font style and color but different images, with synergy between the album art and a music video. Beyoncé's surprise album has no image on the black cover, only pink text, maintaining the font and color throughout to create a cohesive visual identity.
Assignment 16
Of Monsters and Men use performance videos on platforms like Vevo to promote their music and sell tickets to their concerts. They coordinate their social media profiles like Facebook and Twitter, as well as their website, around promoting their newest album with consistent branding across platforms. This allows them to effectively market their music and gain recognition from a niche audience.
Chipmunk
Chipmunk signed to a major label in 2009 and released his debut album "I Am Chipmunk". The album artwork was minimalistic and emphasized Chipmunk's name as his brand. In 2011, he released the single "Champion" featuring Chris Brown with a more mature sound and grittier artwork to transition his image and brand to be taken more seriously despite his stage name. The artwork supported his goal to make motivational music and be seen as a role model rather than falling into stereotypes.
Music artist background research
This document provides examples of how different artists appeal to niche markets and use various marketing techniques. It discusses how Mumford and Sons appeal to a niche folk rock audience. It also examines how magazine ads for artists like Jessie J, Ellie Goulding showcase album covers and song titles to promote albums. Logos and album covers for bands like Nirvana and Coldplay are analyzed for how they represent the artist's image and genre through visual design elements.
Sam a3
The document discusses conventions used in digipak album cover designs. Several artists are highlighted:
Coldplay challenges conventions by omitting their name and photo from the cover. 67 also omits themselves to focus attention on their music. Rihanna follows conventions by using her image to appeal to audiences as a "sex symbol." Lil Uzi Vert challenges conventions by omitting text and using a cartoon image rather than a photo.
Recommended
Album cover analysis
The document analyzes and summarizes the album artwork for four different artists:
1) Kygo's poster uses tropical colors and fonts to represent the genre and make his name stand out as most important.
2) Hannah Wants' solo poster keeps a consistent red, black, and white color theme to give a sense of her style and attitude.
3) Thomas Jack's album cover features a tropical parrot relating to the genre and bigger font for his name to intrigue audiences.
4) Calvin Harris' plain cover breaks conventions by making his name more prominent than his image, suggesting he cares more about the music than his image.
Question 1
The document discusses how the media product follows conventions of real music videos. It summarizes that the music video focuses closely on the original artist and genre through camera work, editing, and visual style inspired by bands like The 1975. It uses conventions like minimal backgrounds, black and white filters, and focusing on the singer. The digipak and website also follow indie conventions through minimal/faded colors, symbols over trends, and a focus on music over image/social media by featuring live events and options to purchase physical copies.
Brand identity
Brand identity is important for artists to be recognized across different media. For her music video, album poster, and digipak, the author will establish a consistent brand identity through elements like font, colors, and images. She has researched fonts that fit the vintage pop-soul genre and chosen two options. Black, white, and grey will be the main colors used to convey a dark, depressing theme. Images will feature the artist in similar outdoor, countryside settings with consistent characteristics to connect the pieces as being by the same artist.
Digipak analysis
This document analyzes and summarizes the design elements of digipaks and advertisements for several musical artists. For Chase and Status, a consistent font style and color scheme is used across the front, back, and advertisements. Janelle Monáe's album covers feature the same font style and color but different images, with synergy between the album art and a music video. Beyoncé's surprise album has no image on the black cover, only pink text, maintaining the font and color throughout to create a cohesive visual identity.
Assignment 16
Of Monsters and Men use performance videos on platforms like Vevo to promote their music and sell tickets to their concerts. They coordinate their social media profiles like Facebook and Twitter, as well as their website, around promoting their newest album with consistent branding across platforms. This allows them to effectively market their music and gain recognition from a niche audience.
Chipmunk
Chipmunk signed to a major label in 2009 and released his debut album "I Am Chipmunk". The album artwork was minimalistic and emphasized Chipmunk's name as his brand. In 2011, he released the single "Champion" featuring Chris Brown with a more mature sound and grittier artwork to transition his image and brand to be taken more seriously despite his stage name. The artwork supported his goal to make motivational music and be seen as a role model rather than falling into stereotypes.
Music artist background research
This document provides examples of how different artists appeal to niche markets and use various marketing techniques. It discusses how Mumford and Sons appeal to a niche folk rock audience. It also examines how magazine ads for artists like Jessie J, Ellie Goulding showcase album covers and song titles to promote albums. Logos and album covers for bands like Nirvana and Coldplay are analyzed for how they represent the artist's image and genre through visual design elements.
Sam a3
The document discusses conventions used in digipak album cover designs. Several artists are highlighted:
Coldplay challenges conventions by omitting their name and photo from the cover. 67 also omits themselves to focus attention on their music. Rihanna follows conventions by using her image to appeal to audiences as a "sex symbol." Lil Uzi Vert challenges conventions by omitting text and using a cartoon image rather than a photo.
Final documentary pitch
This documentary pitch proposes exploring whether graffiti is art or vandalism. It will include interviews with graffiti artists and the public, as well as footage of graffiti murals and tags. The target audience is 15-25 year olds interested in street art. Research with this group found they prefer an observational style and upbeat music. The documentary would air on BBC Three to reach its niche audience. Funding will come from Kickstarter. Legal and ethical issues like permission and accurate portrayals will need to be considered.
Evaluation question 1
The document discusses how a student's media products for a music album release project develop or conform to real media conventions. Specifically, the student's music video conforms to common conventions like including many close-ups of the artist to familiarize audiences, represents youth culture through the artist's clothing and graffiti location, and includes voyeuristic treatment of characters similar to other pop music videos. The student analyzes their work in relation to concepts from their coursework and compares shots and themes in their media to those used in comparable existing artist music videos.
Magazine Poster Analysis
The document analyzes and summarizes several music posters:
- The Arctic Monkeys "AM" poster uses a monochrome color scheme and symmetrical design that represents their dark style. It features their logo and a soundwave image to represent their music without using an image of the band.
- The Kid Cudi "Man on the Moon 2" poster uses a dark tone with red eyes over the artist to represent a "demon/dark side" influencing the artist. It features an image of the artist in a confined space to create an isolated, trapped feeling.
- The Ed Sheeran "+" poster prominently features the album cover image and uses Sheeran's recognizable font and paw print
Magazine analysis
The document analyzes and summarizes several music posters:
- The Arctic Monkeys poster uses a monochrome color scheme and symmetrical design that represents their dark style. It features their logo and a soundwave image to represent their music without using an image of the band.
- The Kid Cudi poster uses a dark tone with red eyes over the artist to represent the dark side or harsh music industry controlling the artist. It features an image of the artist in a confined space to create an isolated, trapped feeling.
- The Ed Sheeran poster prominently features the album cover image and uses the same font as his other works. It includes his paw print logo and website to tie it to his
Generic conventions of Indie Pop DigiPaks and Adverts
The document discusses conventions for indie pop album covers and magazine advertisements. It analyzes covers for albums by Bastille, Twenty One Pilots, and The XX. Generally, indie pop covers use bold fonts, centered images, and placement of the artist and album title. They also feature unconventional colors and minimalist or abstract designs rather than photos of the artist. The goal is to be creative and reflect the artist's brand rather than directly promoting the musician.
Digipak Planning
The document discusses the creative choices for an album cover design within the rap genre. It will feature a male actor wearing a dark hooded costume to hide their face, shot from the waist up against a dark, mysterious background location. These design elements aim to match the typical bleak and dark aesthetics of rap album covers through the costume, lighting, and colors in order to clearly communicate the album's genre and appeal to rap fans.
Media evaluation 2
The document discusses how the combination of the main product (music video) and ancillary texts (digipak and advert) effectively convey consistent themes, narratives, and portrayals. Specifically:
- Black and white is used throughout to represent sadness/isolation and fit rock-pop conventions.
- Themes of loneliness and isolation are portrayed through parental disconnection and physical separation of the artists.
- Similar simple locations, costumes, fonts, and narratives portraying a love rejected by society are featured across all pieces to clearly convey the intended message.
- Character portrayals remain consistent, with one artist weaker/less confident and the other stronger/more powerful.
Digipack deconstruction nutini
The document discusses the digipack packaging for Paolo Nutini's album "These Streets". It summarizes that a digipack is an alternative to a standard album casing that allows for more creative artwork and textures. The front cover of Nutini's digipack depicts him standing casually with his guitar in different positions, representing different sides of himself. The simple design, colors, and font choices convey a message of simplicity befitting a singer-songwriter. The inside contains lyrics and a close-up photo, engaging buyers with the artist once opened. Overall, the digipack effectively presents Nutini's debut album with a cohesive theme and style representative of the genre.
Media evaluation post 2
1) The document discusses the promotion of a debut album and artist through various ancillary texts including a music video, magazine poster, and album digipak.
2) The poster and digipak utilize different imagery including Greek mythology and Renaissance art to portray a mystical theme and give clues to the artist's music.
3) Elements like repeated images, fonts, and symbols like the Greek statue create consistency that helps audiences recognize the artist across materials.
Music genre
Indie pop originated in the UK in the 1980s from post-punk bands that embraced a DIY ethic. It is a genre of alternative rock that is more melodic and less abrasive than indie rock. Conventions of indie pop music videos include using low-budget narratives, live performances, casual clothing, and low-key settings to promote artists. The genre differentiates itself from mainstream pop through less bright and colorful videos that sometimes tell more complex stories.
What have you learned from your audience feedback
The document discusses feedback received from the target audience of 16-22 year olds on a music video, magazine advertisement, and digipak created by an indie/pop band. Feedback on the music video praised the editing but some disliked the genre of music, though others of their age would. Feedback on the printed materials appreciated the consistent color scheme and representation of the main singer Laura, but suggested showing the full band more to establish them rather than just Laura. The creator took this feedback to feature the full band more in future materials to better connect with the audience.
Eval 1 +
This document discusses conventions used in R&B, pop, and soul music videos and how the conventions were developed or challenged in the music video for "The Break Up." It summarizes how the video features the female artist alone in her living room rather than bedroom, uses zooming into photographs to show memories, and employs stop motion to bring memories to life. The full video challenges conventions by keeping the chorus scenes solely in the artist's house to emphasize her isolation after the break up.
Print products
This document analyzes the conventions used in designing a digipak for a pop song. Some conventions discussed include using consistent colors, themes and images of the artist throughout the digipak. While the front cover and lyric booklet typically feature the artist, only including the artist on the front cover subverts this convention. Real pop digipaks are also analyzed for conventions like bold colors and images that make statements. While conventions like listing songs and including copyright info are followed, some elements are subverted, like not using close-up shots of the female artist that conform to male gazes.
Wretch 32 "Wretchrospective" Advert Analysis
The advertisement features a large image of the main artist dominating the front to draw immediate attention. His animated tattoos link to the animated buildings in the background. The name of the artist and album stand out prominently to be noticed. Additional information includes release date and list of featured artists to promote interest in fans of others, as well as shops where the album can be purchased.
Assignment 5 - Michael
The document provides summaries and analysis of several music videos. It discusses the purpose and inspirational elements of each video. For the Future and Weeknd's "Low Life" video, the summary notes it aims to promote the artists and highlight their style, with inspiration taken from the use of smoke and lights. It also analyzes videos by Wstrn, Drake, Harlem Spartans, and Jon Bellion, discussing purposes such as promoting culture and artists, and technical elements like editing, lighting, and conceptual narrative styles.
Evaluationquestion 1
This document discusses conventions of different media forms such as digipaks, music artist webpages, music videos, and specifically grime music videos. It provides examples of real products that follow conventions and analyzes how they do so. It also discusses the student's own media products, including a digipak, webpage, and music video for their artist. The student explains how their products both reinforced and challenged some conventions of grime music videos to innovate while still working within the genre structure.
Print medium analysis
This document analyzes and summarizes several album advertisements:
1. The first advert focuses on a Grammy award-winning artist, with his name prominently displayed and mentioning his Grammy to establish his credibility. The background relates to his origins and songs about rising above difficult circumstances.
2. The second is for a rock band, with their name on an old TV screen and a plain background to draw attention. The album title suggests it may be their final album. It also juxtaposes the album and single titles.
3. The third features an artist in a bright yellow field, contrasting his name which means danger. The timing of the winter release relates to the feel-good warmth of
Assignment 6 - Michael
1. The first idea is to film a music video for the song "Plan B - ill Manors" by walking around the local area at night capturing graffiti and trash to portray the violent and corrupt environment described in the song. Footage would be taken with a drone and lamp posts to light the dark streets and the artist would wear chav/roadman clothes.
2. The second idea is a narrative music video for "White girl - Rajitheone" about a breakup. Slow motion and low light filming with a focus on emotions would show the breakup's impact. Scenes include singing in front of a black screen and driving through empty streets at night with blurry effects to represent a blurred
Cd design project
The document discusses and analyzes the cover art for three different albums:
Eminem's album depicts him chained up in an insane asylum-like setting, representing his controversial lyrics and the public's reaction. Rihanna's album cover shows her giving a rebellious middle finger pose, reflecting the album's themes of not caring and doing what you want. Lil Wayne's album features a baby in a suit with tattoos, presumably of Lil Wayne, representing being brought into a corrupt lifestyle from a young age and telling his story through his music.
Advert analysis (jessie j)
The advertisement features an artist dressed in black to represent their dark and gothic music style. The artist looks directly at the camera, which can be intimidating. The designer uses the artist's famous face and name prominently displayed in gold writing around their neck to catch audience attention and promote the album. Additional information included are the album name, featuring artists to widen the audience, a popular song to promote the full album, the distributor logo, and a link to the artist's website for more details.
Animals power point
Mammals are warm-blooded animals that give live birth, have fur or hair, and provide milk to their young. Birds are cold-blooded animals that lay eggs and have feathers, with some capable of flight and others not. Reptiles lay eggs, live on land and in water, and have scales covering their cold-blooded bodies.
Evaluation
The document discusses conventions used in a student's music video project. It describes taking inspiration from the Chemical Brothers music video "Galvanize" by including fast-paced shots that match the song. Some conventions challenged include adding color to characters' faces while keeping the background black and white. Shots of cars on the highway and traffic lights were included to match conventions of dance music videos, though the location was a town rather than city. Magazine advertisements for the project included positive quotes, release date, and copyright/label information as standard conventions.
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Final documentary pitch
This documentary pitch proposes exploring whether graffiti is art or vandalism. It will include interviews with graffiti artists and the public, as well as footage of graffiti murals and tags. The target audience is 15-25 year olds interested in street art. Research with this group found they prefer an observational style and upbeat music. The documentary would air on BBC Three to reach its niche audience. Funding will come from Kickstarter. Legal and ethical issues like permission and accurate portrayals will need to be considered.
Evaluation question 1
The document discusses how a student's media products for a music album release project develop or conform to real media conventions. Specifically, the student's music video conforms to common conventions like including many close-ups of the artist to familiarize audiences, represents youth culture through the artist's clothing and graffiti location, and includes voyeuristic treatment of characters similar to other pop music videos. The student analyzes their work in relation to concepts from their coursework and compares shots and themes in their media to those used in comparable existing artist music videos.
Magazine Poster Analysis
The document analyzes and summarizes several music posters:
- The Arctic Monkeys "AM" poster uses a monochrome color scheme and symmetrical design that represents their dark style. It features their logo and a soundwave image to represent their music without using an image of the band.
- The Kid Cudi "Man on the Moon 2" poster uses a dark tone with red eyes over the artist to represent a "demon/dark side" influencing the artist. It features an image of the artist in a confined space to create an isolated, trapped feeling.
- The Ed Sheeran "+" poster prominently features the album cover image and uses Sheeran's recognizable font and paw print
Magazine analysis
The document analyzes and summarizes several music posters:
- The Arctic Monkeys poster uses a monochrome color scheme and symmetrical design that represents their dark style. It features their logo and a soundwave image to represent their music without using an image of the band.
- The Kid Cudi poster uses a dark tone with red eyes over the artist to represent the dark side or harsh music industry controlling the artist. It features an image of the artist in a confined space to create an isolated, trapped feeling.
- The Ed Sheeran poster prominently features the album cover image and uses the same font as his other works. It includes his paw print logo and website to tie it to his
Generic conventions of Indie Pop DigiPaks and Adverts
The document discusses conventions for indie pop album covers and magazine advertisements. It analyzes covers for albums by Bastille, Twenty One Pilots, and The XX. Generally, indie pop covers use bold fonts, centered images, and placement of the artist and album title. They also feature unconventional colors and minimalist or abstract designs rather than photos of the artist. The goal is to be creative and reflect the artist's brand rather than directly promoting the musician.
Digipak Planning
The document discusses the creative choices for an album cover design within the rap genre. It will feature a male actor wearing a dark hooded costume to hide their face, shot from the waist up against a dark, mysterious background location. These design elements aim to match the typical bleak and dark aesthetics of rap album covers through the costume, lighting, and colors in order to clearly communicate the album's genre and appeal to rap fans.
Media evaluation 2
The document discusses how the combination of the main product (music video) and ancillary texts (digipak and advert) effectively convey consistent themes, narratives, and portrayals. Specifically:
- Black and white is used throughout to represent sadness/isolation and fit rock-pop conventions.
- Themes of loneliness and isolation are portrayed through parental disconnection and physical separation of the artists.
- Similar simple locations, costumes, fonts, and narratives portraying a love rejected by society are featured across all pieces to clearly convey the intended message.
- Character portrayals remain consistent, with one artist weaker/less confident and the other stronger/more powerful.
Digipack deconstruction nutini
The document discusses the digipack packaging for Paolo Nutini's album "These Streets". It summarizes that a digipack is an alternative to a standard album casing that allows for more creative artwork and textures. The front cover of Nutini's digipack depicts him standing casually with his guitar in different positions, representing different sides of himself. The simple design, colors, and font choices convey a message of simplicity befitting a singer-songwriter. The inside contains lyrics and a close-up photo, engaging buyers with the artist once opened. Overall, the digipack effectively presents Nutini's debut album with a cohesive theme and style representative of the genre.
Media evaluation post 2
1) The document discusses the promotion of a debut album and artist through various ancillary texts including a music video, magazine poster, and album digipak.
2) The poster and digipak utilize different imagery including Greek mythology and Renaissance art to portray a mystical theme and give clues to the artist's music.
3) Elements like repeated images, fonts, and symbols like the Greek statue create consistency that helps audiences recognize the artist across materials.
Music genre
Indie pop originated in the UK in the 1980s from post-punk bands that embraced a DIY ethic. It is a genre of alternative rock that is more melodic and less abrasive than indie rock. Conventions of indie pop music videos include using low-budget narratives, live performances, casual clothing, and low-key settings to promote artists. The genre differentiates itself from mainstream pop through less bright and colorful videos that sometimes tell more complex stories.
What have you learned from your audience feedback
The document discusses feedback received from the target audience of 16-22 year olds on a music video, magazine advertisement, and digipak created by an indie/pop band. Feedback on the music video praised the editing but some disliked the genre of music, though others of their age would. Feedback on the printed materials appreciated the consistent color scheme and representation of the main singer Laura, but suggested showing the full band more to establish them rather than just Laura. The creator took this feedback to feature the full band more in future materials to better connect with the audience.
Eval 1 +
This document discusses conventions used in R&B, pop, and soul music videos and how the conventions were developed or challenged in the music video for "The Break Up." It summarizes how the video features the female artist alone in her living room rather than bedroom, uses zooming into photographs to show memories, and employs stop motion to bring memories to life. The full video challenges conventions by keeping the chorus scenes solely in the artist's house to emphasize her isolation after the break up.
Print products
This document analyzes the conventions used in designing a digipak for a pop song. Some conventions discussed include using consistent colors, themes and images of the artist throughout the digipak. While the front cover and lyric booklet typically feature the artist, only including the artist on the front cover subverts this convention. Real pop digipaks are also analyzed for conventions like bold colors and images that make statements. While conventions like listing songs and including copyright info are followed, some elements are subverted, like not using close-up shots of the female artist that conform to male gazes.
Wretch 32 "Wretchrospective" Advert Analysis
The advertisement features a large image of the main artist dominating the front to draw immediate attention. His animated tattoos link to the animated buildings in the background. The name of the artist and album stand out prominently to be noticed. Additional information includes release date and list of featured artists to promote interest in fans of others, as well as shops where the album can be purchased.
Assignment 5 - Michael
The document provides summaries and analysis of several music videos. It discusses the purpose and inspirational elements of each video. For the Future and Weeknd's "Low Life" video, the summary notes it aims to promote the artists and highlight their style, with inspiration taken from the use of smoke and lights. It also analyzes videos by Wstrn, Drake, Harlem Spartans, and Jon Bellion, discussing purposes such as promoting culture and artists, and technical elements like editing, lighting, and conceptual narrative styles.
Evaluationquestion 1
This document discusses conventions of different media forms such as digipaks, music artist webpages, music videos, and specifically grime music videos. It provides examples of real products that follow conventions and analyzes how they do so. It also discusses the student's own media products, including a digipak, webpage, and music video for their artist. The student explains how their products both reinforced and challenged some conventions of grime music videos to innovate while still working within the genre structure.
Print medium analysis
This document analyzes and summarizes several album advertisements:
1. The first advert focuses on a Grammy award-winning artist, with his name prominently displayed and mentioning his Grammy to establish his credibility. The background relates to his origins and songs about rising above difficult circumstances.
2. The second is for a rock band, with their name on an old TV screen and a plain background to draw attention. The album title suggests it may be their final album. It also juxtaposes the album and single titles.
3. The third features an artist in a bright yellow field, contrasting his name which means danger. The timing of the winter release relates to the feel-good warmth of
Assignment 6 - Michael
1. The first idea is to film a music video for the song "Plan B - ill Manors" by walking around the local area at night capturing graffiti and trash to portray the violent and corrupt environment described in the song. Footage would be taken with a drone and lamp posts to light the dark streets and the artist would wear chav/roadman clothes.
2. The second idea is a narrative music video for "White girl - Rajitheone" about a breakup. Slow motion and low light filming with a focus on emotions would show the breakup's impact. Scenes include singing in front of a black screen and driving through empty streets at night with blurry effects to represent a blurred
Cd design project
The document discusses and analyzes the cover art for three different albums:
Eminem's album depicts him chained up in an insane asylum-like setting, representing his controversial lyrics and the public's reaction. Rihanna's album cover shows her giving a rebellious middle finger pose, reflecting the album's themes of not caring and doing what you want. Lil Wayne's album features a baby in a suit with tattoos, presumably of Lil Wayne, representing being brought into a corrupt lifestyle from a young age and telling his story through his music.
Advert analysis (jessie j)
The advertisement features an artist dressed in black to represent their dark and gothic music style. The artist looks directly at the camera, which can be intimidating. The designer uses the artist's famous face and name prominently displayed in gold writing around their neck to catch audience attention and promote the album. Additional information included are the album name, featuring artists to widen the audience, a popular song to promote the full album, the distributor logo, and a link to the artist's website for more details.
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Evaluation
The document discusses conventions used in a student's music video project. It describes taking inspiration from the Chemical Brothers music video "Galvanize" by including fast-paced shots that match the song. Some conventions challenged include adding color to characters' faces while keeping the background black and white. Shots of cars on the highway and traffic lights were included to match conventions of dance music videos, though the location was a town rather than city. Magazine advertisements for the project included positive quotes, release date, and copyright/label information as standard conventions.
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Similar to How conventional are my ancillary products
Q1 – in what ways does your media
This document summarizes how the author's promotional package for a music album challenges, develops, and uses conventions of real media products.
The front cover takes inspiration from three real album covers in its style but develops the concept individually. The magazine advert conforms to conventions like including the album cover and label logo while developing the color scheme.
Various parts of the digipack like the back cover, spine, and inside panels take inspiration from real album packaging in their use of images, colors, and logos but develop these concepts to fit the author's vision. The CD design is inspired by real examples but adapted to the project's color scheme and continuity.
Question 2
The document discusses how three promotional products for an indie pop artist - a digipak, album poster, and music video - work together effectively. The digipak includes the artist's tour dates to promote her first tour to fans. Both the digipak and poster feature the artist prominently and use consistent typography, color schemes, and fonts to clearly associate the products. While the music video lacks the full color scheme due to technology limitations, overall the products work well together to promote the artist and boost sales by creating brand recognition across the synced visual identity.
Evaluation question
The document summarizes how the student's media products for a digipack, magazine advertisement, and music video both challenged and conformed to conventions of existing media in the R&B and hip-hop genres.
For the digipack, the front cover drew inspiration from album covers by Trey Songz and Usher but challenged conventions by placing the artist in front of broken glass. Typography and layout drew from Toni Braxton but challenged flashy displays of wealth. Inside photos portrayed the artist's emotions through a unique high-angle shot.
The magazine ad drew from Jessie J but provided more information on social media and reviews. It portrayed the artist in streetwear to appeal to different audiences.
Question two
The combination of the main product (music video) and ancillary texts (digipak and poster) is effective because they maintain a consistent theme, style, and brand identity. Key elements like fonts, colors, and images are similar across all three products to provide continuity and associate the products with the same artist. Bright, fun colors are used throughout to portray a playful, pop genre style. The digipak and poster both promote the song and album by displaying the title, artist name, and release information clearly. They also reference each other through the use of identical images.
Evaluation post 2
I have created this powerpoint to explain my creation of my magazine poster, digipak and also my music video.
Ancillary Texts
The document discusses the design of various materials to promote an indie artist, including a digipak, magazine advertisement, and their analysis. It examines examples from other artists and incorporates conventions of the indie genre. The final designs chosen for the digipak and magazine ad utilize consistent imagery, fonts, and colors to create recognition and brand identity while maintaining an indie aesthetic focused on the music over the individual artist.
Evaluation Question 2
The document discusses the marketing strategy for promoting a new artist's music video and album. The main product is the music video, which introduces the artist and their style. Ancillary products like the album digipak and advert work together with the video to promote each other. Shots from the video are used in ancillary products to familiarize audiences with the artist. The digipak and advert feature consistent fonts and themes, including the artist's picture and name, to clearly brand the artist. This integrated marketing strategy is intended to successfully promote the artist and sell their products.
Q2
1) The document discusses the production of ancillary texts including a 6-panel digipak and magazine advert to accompany a music video.
2) For the digipak, the author took inspiration from other R&B artists' packaging and utilized natural lighting and shots of graffiti from the music video location.
3) For the magazine advert, the author featured an image of themselves in the music video location to strengthen the consistent brand image across materials.
How effective is the combination of your main product and ancillary texts
1) The document discusses how to effectively promote a song through various ancillary materials like a music video, album cover, and poster.
2) It describes the music video, album digipak, and poster the author created to promote a song by The Saturdays.
3) Key elements were carried over between the materials, like imagery and colors from the music video, to clearly link them and help the target audience recognize the song.
How effective is the combination of your main product and ancillary texts
1) The document discusses how to effectively promote a song through various ancillary materials like a music video, album cover, and poster.
2) It describes the music video, album cover, and poster the author created to promote a song by The Saturdays.
3) The visual elements of the album cover and poster were directly taken from footage in the music video to clearly link the materials and attract an audience familiar with the song and video.
First evaluation question
Laura Ward analyzed conventions used in real pop media products to incorporate into her own media products for a band called The Laze Lights. She researched conventions like bright colors, varied locations, fast-paced action shots, trendy costumes, close-ups and group shots. These conventions were used in her music video through techniques like lighting, camera angles, and editing. She also applied conventions like consistent color schemes and positioning to her ancillary texts like advertisements and album artwork to develop a cohesive brand for The Laze Lights that challenges conventions in some ways but remains grounded in researched pop conventions.
How effective is the combination of your main product and ancillary texts?
The document discusses three media products - a digipack, magazine advertisement, and music video - created to promote an artist and album. It explains that all three products were designed to have a cohesive visual style using a black and white/film effect theme. Key locations and images were also consistently featured across products to reinforce their connection. While some conventions were broken, such as the artist not being the protagonist in the music video, efforts were made to prominently feature the artist in all three to ensure the products worked together to successfully promote them. Audience feedback confirmed the products successfully represented the artist in a way that tied them all together.
Question2
The document discusses creating a unified theme and style across a band's promotional products. It examines how other bands use consistent imagery, styles and color schemes. It then details how the author established a theme of "looking and watching" by featuring voyeuristic footage in the music video and images of a smashed camera in the album packaging and magazine ad. Red, black and white were used as core colors to appeal to the indie/rock genre audience. By keeping the band members anonymous, it creates intrigue and focuses the audience on the music itself, in line with indie/rock values. Taken together, the products form a cohesive and effective promotional package.
Summary
My final production was a performance based music video and accompanying products to promote the song "Gypsy Woman" by Crystal Waters. I chose a 1990s theme to match the era of the song. My video showed a performer happily singing and dancing at first, but it was later revealed she was the homeless woman from the song lyrics. Both the video and additional promotional materials like the magazine ad and album packaging employed a vintage aesthetic and styling to maintain a consistent 1990s-inspired style and narrative linking to the song's message about homelessness. Feedback was generally positive and recognized the narrative and retro elements.
Question 2
The student created a music video, digipack, and poster for an R&B artist. They incorporated urban and suburban environments shown in black and white to tie all the elements together and follow R&B conventions. Locations from the music video were also used on the digipack and poster to distinguish the artist. A consistent black and white color scheme and not including the artist's image helps connect all the pieces and make the unknown artist more contextual.
Digipak analysis
The document provides analysis of several digipak album packaging designs. For the first digipak analyzed, the summary notes that it has an unconventional 5-panel design that opens like a cube rather than a book, featuring different colored images of band members. The second digipak analyzed is for Rihanna and effectively represents her feminine image through a color scheme of pinks and reds and romantic imagery of her lying among roses. The third analyzed digipak stands out with its bright yellow color and uses small cartoon images to convey an imaginative personality. The document concludes by praising a digipak for Paloma Faith for effectively representing her unique style through regal, painted imagery and a rich red color scheme,
Evaluation question 1 jhj
The document summarizes the ways in which the media product (a pop music album package) uses and challenges conventions of the genre. Key points:
- The digi-pack takes inspiration from other pop albums in its layout, photos and design elements, but challenges conventions by not having a set color scheme and using different fonts on each page.
- The advertisement was inspired by other pop ads but challenges conventions by using a translucent graphic and long shot of the artist rather than close-ups.
- The music video develops pop conventions through its urban setting, clothing, narrative, and editing techniques like flash cuts, but challenges conventions by creating its own projector footage.
Q1 p2
1) The document discusses conventions used in digipaks and advertisements to promote artists, such as emphasizing the star persona through repeated close-up images of the artist.
2) Common elements included album information, links to purchase, and references to the artist's legacy. Intertextuality between marketing materials and music videos was also important.
3) The aesthetics in this case study departed from modern styles by using monochrome photography inspired by Terry O'Neill to portray the artist as an iconic figure from the past and connect to nostalgia.
4) Instead of a direct message, quotes from the artist were overlaid on images to convey their personality while maintaining an air of mystique. Overall,
How effective is the combination of your main and ancillary tasks?
The document discusses the design process for creating promotional materials for a fictional pop artist's upcoming album. Key points:
- The designer created a digipak cover, poster, and teaser video for the album "Visuals." They used the simple Arial font in the center of each piece to create a consistent visual identity.
- For the imagery, they included multiple photos of the artist's face rather than a single image to emphasize the album title "Visuals" while still connecting the different promotional materials.
- When shooting photos, the designer tailored the lighting to highlight the model's face and present a strong, independent music icon without distracting backgrounds.
Response to my digipak and advert
The focus group provided positive feedback on the digipak and advert created by the document author. They felt it correlated well with the video in style and color, showed the artist's style effectively, and used color in a feminine but not stereotypical way. The focus group also felt the images portrayed the artist as strong and empowered rather than girly. One participant commented that the plain backgrounds looked professional. The focus group did not have any criticisms of the ancillary texts. The author was pleased that the materials successfully portrayed a consistent theme and the artist's image across formats.
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How effective is the combination of your main product and ancillary texts
How effective is the combination of your main product and ancillary texts
How effective is the combination of your main product and ancillary texts
How effective is the combination of your main product and ancillary texts
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main and ancillary tasks?
How effective is the combination of your main and ancillary tasks?
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How conventional are my ancillary products
- 1. How conventional are my ancillary products?
- 2. My ancillary products follow the conventions that most up and coming artists digi-pack and advertisements would
- 3. It has.... A clear extreme close up image of artist
- 4. With the artist looking directly at the camera which breaks the fourth wall and allows the audience to be able to easily recognise the album on the shelf on a music store
- 5. As the soulful house genre of music is really small, finding inspirational ancillary products from artists within the same genre was very difficult. So after looking at a range of different ones from all different genres I decided on the ideas which would start a new trend for them. Many soulful house artists don’t manage to make an entire album of music so we one of the first!
- 6. My main inspiration for my digi- pack cover was one of Rihanna’s covers for her ‘Talk that talk’ album which is a close up image of her face edited in black and white.
- 7. Though I kept the ‘city lights’ theme from the actual video for the inside panels of the digipack.
- 8. Like my digi-pack I followed the colour theme for my advertisement but challenged the normal conventions most will have by not using the same image for it.
- 10. I did this to allow my audience to see another visual of my artists and create more of a relation with them as they will have a clearer image of what the artist looks like which would make them more likely to notice them in campaign or video. I think this was still successful as both images break the fourth wall and seem as though he is looking directly at the audience