This document represents a particular social group of male, working class individuals aged 17+ who enjoy rock music. The magazine cover features a young, white male dressed in rock style clothing to represent the target audience. Interior photos also depict young, white males engaging in stereotypical rock behaviors to connect with the social group. The black background color, rebellious hand gestures, and intense staring were design choices meant to symbolize the independence and recklessness associated with the social group of rock music fans.