This document analyzes how HUSTLE magazine represents the social group of its target demographic through various design elements. Key aspects analyzed include: - The cover uses red color and blank facial expressions to represent the rebellious and "not caring" attitudes of its young, male, hip-hop fan audience. - The contents page features only photos of white, young males to show the magazine's predominantly male demographic. - Feature articles present subjects in typical attire of the target group like hoodies, but in a positive light that challenges stereotypes by portraying them as talented rather than criminal. - Interview layouts and typography represent the audience's value of free speech and humility, contradicting

1. Comparing HUSTLE magazine to competitor magazines to
explore how social groups are presented.

2. WHO?
Male 16-30
Low
income
Unemployed
Part-time
job/pocket money
Working/middle class
Modern
Up-to date
Rebellious
Likes hip-hop/
rap music
Dislikes most
other music genres
Social
Parties
School, collage,
university,
Part time job
Cheap magazine price

3. RED: Magazines leading
colour, suggests danger,
something the social
group of male hip –hop
fans crave.
FACE: Blank,
intimidating facial
expressional. Represents
the social group of young
white males who listen to
hip-hop as likely constant
mood of “not caring” and
being rebellious.
PLUGS: Well known hip
hop artists and some that
only hard-core hip-hop
listeners can appreciate,
proving how the social
group of hip –hop fans
are dedicated to the
music and are always
invested in their
favourite artists.
FUTURE: Referring to the cover
artist of the mag as the “future”
relates to the social group as they
are the future generation because
of there youth and therefore
representing them as the “future”
generation.

4. FASHION: The
photographs represents
what the social group
demographic would likely
wear. The image is of a
white, working class
teenager and represents
the demographic as being
laid back and chilled out
based on his attire. It
shows how the social
group of white, male hip
hop fans are laid back
and indifferent to what's
going on round them
GENDER: All the photos
on the contents page are
white, young, males. This
represents the
demographic of the
magazine being
predominantly male
representing the social
group of hip-hop/rap fans
as mainly being male
rather then female.
BRAND IDENTITY: I
have kept a consistent
house style with the logo
on the contents page,
letting readers instantly
recognise the magazine
proving how loyal the
social group is to hip-hop

5. The photo shows two young males wearing hoodies which
would stereotypically suggest thuggish teens/criminals.
Despite this, the magazine represents them in a positive
light against the stereotype by suggesting that they are
criminals when they are not presented as thugs in the
magazine, going against convention and stereotype.
The feature article photograph represents the particular
social group as possibly intimidating as well as
representing them that they care very little about society
with their blank expressions

6. ATTIRE: Again the
usual attire that is
associated with
the demographic is
worn by the
feature
photograph. This
represents the
particular social
group not as a
criminal or a thug
but rather talented
and inspiring due
to the awards the
feature artist has
achieved.
TYPOGRAPHY: The double
page is represented as a
interview layout with
represents how the
demographic believe in
having freedom of speech
and being allowed to voice
their opinion like the
feature artist is doing here.
The interview text format
also represents the artist as
being humble as he
mentions other artists that
also deserved the award,
going against the stereotype
of the demographic being
selfish or arrogant