This magazine represents the emergent service social group aged 17-22 from lower income, working class backgrounds. The magazine covers music realistically, including drinking, drugs, and rebellious behavior. It aims to be unconventional and cover topics the music industry hides. The magazine's style uses dark colors and gritty, mysterious images to represent the social group's rebellious and secretive nature. It includes content like concert listings and free posters that would appeal to fans with little money.