This document discusses the design choices for a magazine aimed at teenagers who enjoy alternative/alternative rock music. The author found existing magazines like Q and NME helpful as models. For the cover, the author chose to feature a female performer rather than the more common male, to appeal to teenage readers and represent the target audience as casual and carefree. The photos chosen are interesting, artsy, and colorful to portray the genre as fun and youthful. Specific images are meant to represent traits like rebelliousness that teenagers can relate to.