The document discusses how a magazine targeted young adult women ages 16-25 interested in rock music. It chose this audience because no current magazine caters specifically to women who enjoy this genre. To attract its target audience, the magazine uses: - A cover image featuring a subject wearing dark makeup and clothing associated with rock artists. It uses the colors pink, green, and yellow and includes names of rock bands. - A contents page with a clear font and informal language to feel welcoming. It features images of artists wearing menacing expressions and clothing relating to the genre. - Articles and content geared towards topics the target audience cares about, beyond what male-oriented rock magazines cover.

1. Q4+5
Who are your target audience and how
did you attract and address them?

2. Who?
O My target audience will be young
adult women aged 16-25 interested in the
music genre rock, such as Anya

3. Anya
O Extensive rock music collection
O Loves to dye hair different colours
O 19 years old

4. Anya
O Has an interest in tattoos and piercings
O Likes to go to local gigs with friends

5. Also listens to:
O Asking Alexandria, My Chemical
Romance, Bring Me The Horizon,
Paramore

6. Looks up to:
O Taylor Momsen

7. Last Album Bought:
O preordered ‘Metal Matters’ by Asking
Alexandria

8. Why?
O I chose this target audience because I feel
that there is no current magazine on the
market aimed at women who enjoy this
genre of music. My magazine will differ to
male-orientated rock magazines, such as
NME, as it will include topics that I know
women are more interested in.

9. How? -Cover
I used an age and gender
appropriate subject for my cover
image in order to attract my target
audience. The
facial
expression of
the subject
and the
clothing worn
are also factors
which add to
the theme. The subject’s eye
makeup is also dark and heavy, a
common attribute with artists of
this genre.

10. How? -Cover
I also used the colour pink
frequently as this is the most
commonly known colour
associated with girls. The pink I
have used, however, is not a baby
pink, it is a shocking and bright
tone, which coincides with my
rock theme. The contrasting
green and yellow, and different
fonts, are used to bring in the rock
theme also. I have included many
names of different artists featured
in the magazine on the front cover
as this is what draws the target
audience into buying the product
after initially seeing the cover
photo. The names mentioned are
artists and bands of the rock
genre.

11. How? –Contents page
O dsv
I used pink, green and yellow in the same
way as the cover on my contents page. I
decided, however, to use a clear, sans serif
font on this page as its main aim is to inform
the reader of what the magazine contains – it
needs to be easy to read quickly and at a
glance. The editor’s letter uses informal
language, similar to what the target audience
would use in everyday life. I did this so that
they could related and feel a part of and
welcomed by the editor of my magazine.

12. How? –Contents page
I used age and gender appropriate
subjects for my contents page
images so that the target audience
can feel that they can related to the
artists and bands inside the
magazine. The facial expression of
the subjects and the clothing worn
are also factors which add to the
theme – Alice’s face is menacing,
and Gabby’s top is of the band ‘The
Clash’ (a popular punk rock band in
the 1970’s). Alice’s makeup is also
dark and heavy, a common attribute
with artists of this genre. Jess’ hand
in a claw shape could also be seen
as threatening, therefore fitting in
with the rough, hardcore side to the
genre.

13. How? -Article