This magazine is aimed at teenagers who enjoy alternative/alternative rock music. To represent this target audience, the magazine features a female performer on the front cover rather than a male, which is more stereotypical. This is intended to appeal to teenage readers and show that the magazine portrays teenagers as casual and carefree. The photos used are interesting, artsy, and colorful to seem fun and youthful. They represent specific traits of teenagers, such as one photo showing a rebellious side through graffiti saying "If you're bored you're boring." Locations mentioned, like a concert venue, are meant to inform readers on performances.