The mood board consists of images of musicians, celebrities, and magazine covers that represent confident and successful women in music. This includes a Billboard magazine cover featuring Beyoncé as the "woman of the year." There are also images of models from Vogue magazine and Victoria's Secret runway shows to communicate confident women in music and encourage a positive body image. Images of bands like Arctic Monkeys and The Black Keys are included to represent non-mainstream musicians. All of the studio photos have at least one model looking directly at the camera to connect with the audience.