This document discusses representations of social groups in a music magazine. It analyzes how the target audience of 12-16 year old females is represented across different elements of the magazine's design. These elements include costumes, language, colors, typography, images and lighting. The magazine represents middle class audiences through the casual clothing of artists and lack of designer brands. Photos aim to portray artists as down to earth and relatable. Fonts, colors, slang language and design elements are used to attract the target age range and hold their attention. In summary, the magazine effectively represents social groups by using relatable imagery and design tailored to middle class, female youth audiences.

1. Question 2
How does your media product
represent particular social groups?

2. Representations in similar music
magazines.

3. Psychographic: How artists are portrayed:
The interests of the target On this front cover the artists are
audience would be listening to portrayed to be down to earth boys
music, socialising with their that the target audience could
friends, shopping and being relate to. For example the costumes
interested in the latest that they are wearing are costumes
celebrity gossip. The interests that the target audience would see
of the artists on the front boys around school wearing. The
cover would be singing, lighting also portrays this because it
hanging out with friends, is high key which makes it bright
family and playing sports. and bubbly just like pop music and
the artists being portrayed.
Use of costume:
The use of costume on Demographic:
this front cover The age of the target audience
represents down to earth would be between the age of 12-
boys, but it also relates to 16 years of age and it would
the target audience mostly appeal to females. The
because they are like the social class that are represented is
typical boys they know, middle class because the
they seem as if they are costumes used represent what
from middle class the target audience would be able
because they aren’t to afford, they haven't used any
wearing any designer designer clothing. The subculture..
clothing.
Key Elements:
The use of shot types, mise-en-scene, locations and emotions this front cover represents
typical teenage boys, for example all of them are smiling which gives off a positive feel for the
magazine. They have used suitable mise-en-scene to relate to the target audience and the use
of shot type is effective because you are able to se their costumes, facial expressions and all
members of the band, meaning the audience can

4. In this contents page the This contents page can relate
gender is represented by The use of costumes on this contents page to all ethnicities through the
the use of images because represents age because the artists are use of mise-en-scene,
they have used images of wearing casual clothing that the audience language, typography and
young male artists that will would see boys at their school wearing. camera angles.
attract the female
audience in. Also, in the
images they have used
close-ups and mid-shots.
These are effective The typography relates to the
because the audience are age of the audience, because
able to see the artists face teenagers are will only read
and also see what they are something if it catches their
wearing. eye. So, using sans serif text for
the headline is effective
because it will attract them in.
Also, using serif font for the
body copy is effective because
They have represented age if the headline does attract
on this contents page by them in, using a smaller font
the use of language means that it can fit for writing
because they are using in that will interest the reader.
slang a lot of the time
which relates to the
audience.
The body language used in the images on this contents page relates to the gender and age
because they are very confident in the images which means that it could make the reader more
confident and female teenagers are usually insecure.

5. The use of lighting and body language represents age because it is high
key lighting meaning that it is bright and will stand out. This appeals to
the age range because they will want to read something that catches
their eye
From this double page
spread the gender it is This double page spread
aimed at is represented represents age through the
through colour, use of costumes, props, use
costumes, typography of language, lighting and
and camera angle. For body language. Age is
example the majority of represented through
the colours are pink and costumes because it is a
yellow, these are known casual outfit, but also
as more feminine colours bright and appealing to the
so it is aimed more at a younger audience. The use
female audience. of props is effective for the
Through costume it age it is aimed at because a
represents a female camera is something that
audience because it is they could possibly own
casual clothing (working and use daily when out
class) but it is also with their friends.
effective to stand out.
The typography also represents the The language represents the age of
gender as female because it has used a 12-16 year olds because they will be
sans serif font for the headline and then interested in the celebrity gossip and
the serif font is more feminine and why parents blame Cher Lloyd. Aiming
attracts the female audience in. the language at a particular age group
is important because they have to be
able to understand what is being said
and also to be interested in the topic.

6. Representations in my
magazine.
Psychographic: Demographic:
The psychographic for my The demographic for my
front cover would be people magazine would be mostly
who are interested in females aged 12-16. It is aimed at
listening to music and the working class people and
hearing about the latest there isn't any specific ethnicity
celebrity gossip. There other because it could appeal to
interests would be shopping, anyone who enjoys pop music.
socialising with friends and
going to the cinema.
How artists are portrayed:
Use of Costume: The artist on my front cover is
On my front cover the use of portrayed as a down to earth,
costume is effective when smiley and confident person
representing a pop artist .This is portrayed by her body
because she is wearing a language, shot type and
bright red dress, this is bright costume. As the artists is
and will stand out when they smiling it shows the audience
are looking through the that it is a positive magazine
magazines. based around pop music.
Key elements:
The use of shot type, which is a mid shot, represents to the social class that there isn't a brand name on any of the clothing, which means
they could afford the costume that she is wearing. Also, the use of colour is bright using bright pink and blue, this stands out to the
audience because they are automatically attracted to the coverlines. The model is twiddling her hair and smiling giving off the impression
she is confident. Looking at the body language means that she is relatable to some of the audience and also others will look up to her and
want to be like her. Lastly, the layout represents the age of the target audience because it is cluttered they will want to see and know
everything that is going to be in the magazine.

7. This contents page The images used on my
represents the target contents page represent the
audience’s gender which is gender that the magazine is
female by the use of aimed at because I have used
colours, having bright pink, a mostly female models to be
yellow and bright blue in my magazine because the
relate because they are audience would then be able
bright and feminine. to look up to them and want
to be like them. They are also
mostly mid-shots which is
effective to represent the age
The typography relates to that it is aimed at because
the age of the target they are then able to see the
audience because I have emotions on the models face
used a sans serif font for the and clearly see who they are
headline which will attract and what they are wearing.
them in. At the ages of 12-16
they would rather have some
attract their attention then
for them to have to look for The background on this
it. The body copy is in a serif contents page also
font which is typical for a pop represents the gender that
magazine because it is a would be reading this
smaller font you are able to magazine because it is a
fit more information in, pale yellow , it is a feminine
giving the reader more to colour which would attract
learn about the magazine. them into reading the
contents page.

8. The use of colour on this double page spread
The typography I have The use of costumes on this double represents that it is aimed mostly at a female
used on my double page page spread catches the audience’s audience because the dominant colour is
spread represents the eye because it is a bright and different bright pink. It is also a bright colour that
age and gender of my colour compared to the rest of the stands out from the rest of the page and will
target audience because page which means that it makes them attract them in while they are flicking through
I have used a bold, sans look at it. the magazine.
serif font for my
headline, and I have also
used a quote from the
article which will The background on this
interest the reader double page spread is
because they will find it white, I used white
interesting and want to because for the age of
read on to find out why the target audience
she said it. because they are more
interested when
something stands out and
The use of a using bright pink as the
microphone in the main colour means that
image as a prop is they are more likely to
effective because it read the article. The
shows the audience double page spread has
that it is a music also got high key lighting,
magazine, it also shows this also represents the
the artist doing what age that it is aimed at
they love. This relates because it makes the
to all social groups page a lot brighter and
because it is something would catch the eye of
they can look up to and the audience.
admire.
The body language of the artist represents the
The camerawork on my double page spread represents gender and age of the target audience because she
gender because I used a long shot, so that the audience is standing the way she is with her microphone, you
were able to see what the artist was wearing, this can tell she is confident and loves what she does.
represents the gender because females will be interested to This would appeal to the target audience because
see what she is wearing so they can follow her trend. they would aspire to be like her.

9. SUMMARY
From looking at the representations in both my magazine and an actual magazine, the people are
represented in similar ways as they are smiley, friendly and feminine. It also represents social groups of
people who are in middle class, because they isn’t any designer clothing that they would look at and think
they couldn’t afford and it is a reasonable priced magazine. Also, with the use of shot types, mise-en-scene,
locations, use of language and colour the overall representation of social groups are middle class because
the way I used language and actual magazines, to relate to the target audience there is the use of slang,
when you shorten down words. It is effective to use this because it makes it easier for the reader to read
when they take a first glance at the pages. Overall my magazine is aimed at all ethnicities, it doesn’t aim at
just one ethnicity in particular.