This document discusses how social groups are represented in magazines. It represents age through the costumes worn by artists, which are typical of what target audiences aged 12-16 would wear. Gender is represented through the use of mostly female models and feminine colors. Social class is portrayed through costumes without designer brands, which the middle class target audience could afford. Language uses informal slang to relate to the target demographic. Overall, representations in magazines focus on middle class audiences through relatable artists, affordable fashion, and casual language.

1. Question 2
How does your media product
represent particular social groups?

2. Representations in similar music
magazines.

3. Psychographic:
The interests of the target
audience would be listening to
music, socialising with their
friends, shopping and being
interested in the latest
celebrity gossip. The interests
of the artists on the front
cover would be singing,
hanging out with friends,
family and playing sports.
Use of costume:
The use of costume on
this front cover
represents down to earth
boys, but it also relates to
the target audience
because they are like the
typical boys they know,
they seem as if they are
from middle class
because they aren’t
wearing any designer
clothing.
How artists are portrayed:
On this front cover the artists are
portrayed to be down to earth boys
that the target audience could
relate to. For example the costumes
that they are wearing are costumes
that the target audience would see
boys around school wearing. The
lighting also portrays this because it
is high key which makes it bright
and bubbly just like pop music and
the artists being portrayed.
Demographic:
The age of the target audience
would be between the age of 12-
16 years of age and it would
mostly appeal to females. The
social class that are represented is
middle class because the
costumes used represent what
the target audience would be able
to afford, they haven't used any
designer clothing. The subculture..
Key Elements:
The use of shot types, mise-en-scene, locations and emotions this front cover represents
typical teenage boys, for example all of them are smiling which gives off a positive feel for the
magazine. They have used suitable mise-en-scene to relate to the target audience and the use
of shot type is effective because you are able to se their costumes, facial expressions and all
members of the band, meaning the audience can

4. In this contents page the
gender is represented by
the use of images because
they have used images of
young male artists that will
attract the female
audience in. Also, in the
images they have used
close-ups and mid-shots.
These are effective
because the audience are
able to see the artists face
and also see what they are
wearing.
They have represented age
on this contents page by
the use of language
because they are using
slang a lot of the time
which relates to the
audience, using words
such as ‘naked’ will also
draw the audience in
because they will be
interested in what it is
about.
The use of costumes on this contents page
represents age because the artists are
wearing casual clothing that the audience
would see boys at their school wearing.
This contents page can relate
to all ethnicities through the
use of mise-en-scene,
language, typography and
camera angles.
The typography relates to the
age of the audience, because
teenagers are will only read
something if it catches their
eye. So, using sans serif text for
the headline is effective
because it will attract them in.
Also, using serif font for the
body copy is effective because
if the headline does attract
them in, using a smaller font
means that it can fit for writing
in that will interest the reader.
The body language used in the images on this contents page relates to the gender and age
because they are very confident in the images which means that it could make the reader more
confident and female teenagers are usually insecure. The lighting on this contents page is high
key, which will attract the audience in.

5. From this double page
spread the gender it is
aimed at is represented
through colour,
costumes, typography
and camera angle. For
example the majority of
the colours are pink and
yellow, these are known
as more feminine colours
so it is aimed more at a
female audience.
Through costume it
represents a female
audience because it is
casual clothing (working
class) but it is also
effective to stand out.
This double page spread
represents age through the
use of costumes, props, use
of language, lighting and
body language. Age is
represented through
costumes because it is a
casual outfit, but also
bright and appealing to the
younger audience. The use
of props is effective for the
age it is aimed at because a
camera is something that
they could possibly own
and use daily when out
with their friends.
The use of lighting and body language represents age because it is high
key lighting meaning that it is bright and will stand out. This appeals to
the age range because they will want to read something that catches
their eye
The language represents the age of
12-16 year olds because they will be
interested in the celebrity gossip and
why parents blame Cher Lloyd. Aiming
the language at a particular age group
is important because they have to be
able to understand what is being said
and also to be interested in the topic.
The typography also represents the
gender as female because it has used a
sans serif font for the headline and then
the serif font is more feminine and
attracts the female audience in.

6. Representations in my
magazine.
Psychographic:
The psychographic for my front
cover would be people who are
interested in listening to music and
hearing about the latest celebrity
gossip. There other interests would
be shopping, socialising with friends
and going to the cinema.
Demographic:
The demographic for my
magazine would be mostly
females aged 12-16. It is aimed at
the working class people and
there isn't any specific ethnicity
because it could appeal to
anyone who enjoys pop music.
Key elements:
The use of shot type, which is a mid shot, represents to the social class that there isn't a brand name on any of the clothing, which means
they could afford the costume that she is wearing. Also, the use of colour is bright using bright pink and blue, this stands out to the
audience because they are automatically attracted to the coverlines. The model is twiddling her hair and smiling giving off the impression
she is confident. Looking at the body language means that she is relatable to some of the audience and also others will look up to her and
want to be like her. Lastly, the layout represents the age of the target audience because it is cluttered they will want to see and know
everything that is going to be in the magazine.
How artists are portrayed:
The artist on my front cover is
portrayed as a down to earth,
smiley and confident person
.This is portrayed by her body
language, shot type and
costume. As the artists is
smiling it shows the audience
that it is a positive magazine
based around pop music.
Use of Costume:
On my front cover the use of
costume is effective when
representing a pop artist because
she is wearing a bright red dress,
this is bright and will stand out
when they are looking through the
magazines. The costumes also
shows femininity because she is
wearing a dress, which is
stereotypical for a female to wear.

7. This contents page
represents the target
audience’s gender which is
female by the use of
colours, having bright pink,
yellow and bright blue
relate because they are
bright and feminine. It also
represents age because the
images are eye catching
meaning that it will attract
them in and for teenagers
they would rather have
something catch their
attention.
The typography relates to
the age of the target
audience because I have
used a sans serif font for the
headline which will attract
them in. At the ages of 12-16
they would rather have some
attract their attention then
for them to have to look for
it. The body copy is in a serif
font which is typical for a pop
magazine because it is a
smaller font you are able to
fit more information in,
giving the reader more to
learn about the magazine.
The images used on my
contents page represent the
gender that the magazine is
aimed at because I have used
a mostly female models to be
in my magazine because the
audience would then be able
to look up to them and want
to be like them. They are also
mostly mid-shots which is
effective to represent the age
that it is aimed at because
they are then able to see the
emotions on the models face
and clearly see who they are
and what they are wearing.
The background on this
contents page also represents
the gender that would be
reading this magazine because
it is a pale yellow , it is a
feminine colour which would
attract them into reading the
contents page. It is also high
key lighting making the page
overall more bright, once
again catching their eye.
The language I have used on my contents page represents the age
that it is aimed for because it is informal language such as, what’s
happening. Having language that is aimed at the target audience
age is effective because they will enjoy reading it if they can
understand and relate.

8. The use of costumes on this double
page spread catches the audience’s
eye because it is a bright and different
colour compared to the rest of the
page which means that it makes them
look at it.
The use of colour on this double page spread
represents that it is aimed mostly at a female
audience because the dominant colour is
bright pink. It is also a bright colour that
stands out from the rest of the page and will
attract them in while they are flicking through
the magazine.
The use of a
microphone in the
image as a prop is
effective because it
shows the audience
that it is a music
magazine, it also shows
the artist doing what
they love. This relates
to all social groups
because it is something
they can look up to and
admire.
The background on this
double page spread is
white, I used white
because for the age of
the target audience
because they are more
interested when
something stands out and
using bright pink as the
main colour means that
they are more likely to
read the article. The
double page spread has
also got high key lighting,
this also represents the
age that it is aimed at
because it makes the
page a lot brighter and
would catch the eye of
the audience.
The typography I have
used on my double page
spread represents the
age and gender of my
target audience because
I have used a bold, sans
serif font for my
headline, and I have also
used a quote from the
article which will
interest the reader
because they will find it
interesting and want to
read on to find out why
she said it.
The camerawork on my double page spread represents
gender because I used a long shot, so that the audience
were able to see what the artist was wearing, this
represents the gender because females will be interested to
see what she is wearing so they can follow her trend.
The body language of the artist represents the
gender and age of the target audience because she
is standing the way she is with her microphone, you
can tell she is confident and loves what she does.
This would appeal to the target audience because
they would aspire to be like her.

9. Social GroupsThe way that social groups are represented in the ‘we love pop’ magazine is through age, gender,
costumes and the use of language. In the magazine the age of the artists on the front are a little
older then the target audience, they would still be able to relate to them because they are a well-
known band and will be able to look up to them like the boys in their school. The gender of the
artist is also relatable because she is a female and the audience will be able to look up to her and
want to be like her.
The costume that she wears will appeal to the audience because she is wearing a bright red dress,
which is eye catching and feminine. It also uses costumes that the audience will be able to afford
because teenagers wont have much money, so using costumes that is affordable to them is
effective. Although, using brand names is also effective because once it catches the audiences eye,
they might like that brand and want to read on. Showing the audience what their favourite
celebrities wear will also mean that they are interested because they will want to wear what their
idols are wearing.

10. The language on the front cover represents the social
group because the language is informal which will relate
to the target audience because they would rather read
single words rather than full sentences. The language
used will relate to social groups because it is informal,
which will relate to the audience as they will look at a
word that catches their eye and read it, but if it was a
whole sentence they wouldn’t take the time to read it.
So, using words such as ‘secrets’ and ‘rage’ interest
them and will catch their eye making them read on.
Using males on the front cover is effective because the
target audience, which is predominately female will enjoy
looking at them, being attracted to the sex appeal. They
may also relate to the boys in their school.
In my magazine, the way that social groups are represented is
through age, gender, costumes and the language. The age of the
artist is relatable to the target audience because she is a teenager
and the target audience for my magazine is 12-16 years.

11. From looking at the representations in both my magazine and an actual magazine, the people
are represented in similar ways as they are smiley, friendly and feminine. It also represents
social groups of people who are in middle class, because in the magazine there isn’t any
designer clothing, which would mean the target audience would be able to look at the clothing
and think they are able to afford it and look like their idol. It is also a reasonable priced
magazine, which would appeal to the target audience because they will be able to afford it.
Also, with the use of shot types, mise-en-scene, locations, use of language and colour the
overall representation of social groups are middle class because the way I used language and
actual magazines, to relate to the target audience there is the use of slang, when you shorten
down words. It is effective to use this because it makes it easier for the reader to read when
they take a first glance at the pages. Overall my magazine is aimed at all ethnicities, it doesn’t
aim at just one ethnicity in particular.
SUMMARY