The document discusses the importance of maintaining a consistent house style across various media products to create brand recognition for a movie. It highlights the use of uniform fonts, typography, colors, and themes to enhance synergy and promote the film effectively. The integration of these elements aims to make the media texts easily recognizable and appealing to the target audience.

1. Question 2-
How effective is the
combination of your main
product and ancillary texts?
Sorcha McVeigh

3. House Style
It was very important to keep a house style across all of the three media products, in order
to have a sense of synergy. This is to ensure that the brand of all media products are easily
recognised. I was able to do this through the following.
Movie Poster
Bus advertisement
Billboard
And also my Teaser trailer
and my magazine cover.

4. Font & Typography
Throughout all my media products I wanted to use the same font and effects as I wanted to
keep to the house style that I had created.

5. By using the same house style, colours and
fonts/typography allows all my final products to be
recognisable brands to my target audience. By using the
same house style, colours and fonts/ typography allows my
media products to stand out and will increase the over all
awareness of my new upcoming movie.
House Style, Colours, Fonts

6. Using the gothic, bold red font on a dark background
such as black made the font stand out more and helped
to connote the genre of my movie which is horror.
Fonts & Typography

7. For my movie magazine masthead, I choose to use a
font that looked like it had been wrote as I didn’t want it
to look to similar to my movie title font that I had used,
although I did stick to the same colours throughout my
movie magazine cover.
Font & Typography

8. Having a film brand in your teaser
trailer is important as it help your
teaser look more realistic and
professional. The film brand that I
choose to do needed to be
memorable and clear so that the
target audience is able to
recognised it easily and know
what they had made before.
Film Brands

9. The theme that I incorporated into every media text was both of
the main characters one in a balaclava and a female character,
both of these characters are heavily featured in my teaser trailer
and throughout my media products.
Theme

10. I was able to combine each of my media texts to allow
them to be promoted as one. As I linked the fonts,
house style and colours together throughout each of my
media product I was able to make a brand that would
be easily recognised by my target audience.
Conclusion