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Defining users
This document defines users and the process for conducting user experience research. It discusses identifying a problem area, exploring questions about the problem, choosing which questions to solve, defining the types of users, creating a "hunt statement" to investigate a specific user, and conducting user research through field research, desk research and studying industry competitors. The facilitator is introduced as a UX researcher based in Nairobi, Kenya with a Masters from Carnegie Mellon University.
Defining users
- 1. Defining users Kagonya Awori UX Researcher Nairobi, Kenya
- 2. Recap Access slides on Slideshare: Intro to UX part two http://www.slideshare.net/kagonya/intro-to-ux-part-two Defining Users http://www.slideshare.net/kagonya/defining-users-18104455 Slideshare Account name: Kagonya Awori
- 3. Recap: First three principlesof User Experience Design
- 4. UX principles The usercomes first
- 5. UX principles “You arenot the user. Neither is your boss.” Jessyca Frederick
- 6.
- 7. Defining the UXresearch study
- 8. 1. Identify aproblem area What problem area are you passionate about ? What problem area is the client interested in? What problem area do you have resources for? What problem area is really a problem? Exercise: List problem areas then select one
- 9.
- 10. 2. Explore questionsabout the problem area Exercise: affinity diagramming
- 11. Examples How do Iknow which meal is served today? How long do I queue for? Can I have my lunch delivered to my office? How much is lunch of the day today? How many people are on the queue now? Where is the nearest school cafeteria? Do they accept Mpesa?
- 12. 3. Choose whichquestions to solve Exercise: Categorisation and decision making
- 13. Examples Payment processes Waiting Do they accept Mpesa? How long do I queue for? How many people are on the queue now? Menu Options How do I know which meal is served today? Pricing How much is lunch of the day today? Delivery Can I have my lunch delivered to my office? Availability/Location Where is the nearest school cafeteria?
- 14. 4. Broadly speaking,who is the user? Exercise: List all possible users and then select the ones you will focus on
- 15. Examples User Types: University students Lecturers Cafeteria Owner New university students Selection Questions: What user do you have easy access to? What user is the client interested in? Who is the user with the highest benefit? Who is the most neglected user?
- 16. 5. Create aHunt statement “ To investigate how new Nairobi University students at Chiromo campus search, decide on and pay for food items”
- 17. 6. Conduct userresearch • Field research • Desk research • Industry competitors We will cover this in the next UX session.
- 18. About the facilitator Kagonya Awori is a User Experience Researcher with the iHub UX Lab in Nairobi, Kenya. She holds a Masters in Human-Computer Interaction from Carnegie Mellon University, USA, an Ivy League, making her the first African with an MHCI from Carnegie Mellon. Kagonya is passionate about catalyzing the knowledge and application of user experience design in the burgeoning tech community in Kenya.
Editor's Notes
- #3 Access to previous notes
- #5 Picture source: Purchased from Deposit Photos
- #6 Picture source: Purchased from Deposit PhotosQuote byJessyca Frederick, Director of Product Management, ThisNext
- #7 Picture source: Taken by our team during one of our UX studies for a Nairobi client
- #11 Image source: http://hollybrosnahan.com/wp-content/uploads/2012/09/P1010123.jpg
- #15 Niche user vs niche product
- #16 Niche user vs niche product
- #17 Niche user vs niche product