The document discusses the creative choices made in developing a music video. It notes that the video used the pop genre and conventions of heartbreak and love. Close-up shots of the artist were frequently used to sell the artist. While most heartbreak videos feature a broken-hearted girl, this one subverted the convention by featuring a broken-hearted boy. This was done to make the video more unique and recognizable to audiences. There is also a relationship between the music and visuals, with certain lyrics being illustrated through the accompanying footage.

1. Question 1
Barry Keith Grant
. We used the pop genre as it is instantly recognizable with many people and
used typical pop conventions that people can relate too e.g. heartbreak and love
Jason Mitchell
. Super dry, Blackberry, Toshiba, IPhone
Andrew Goodwin
. We frequently used close up shots of the artist
. We attempted to use the thought beat theory but the song choice didn’t really
accommodate a fast beat to carry this out
We could say that our video in some way we subverted the convention of a
typical heartbreak story. We would usually expect to see a broken hearted girl
within the pop video but we decided a broken hearted boy which was used by
the script in their own video for our chosen song.
We decided we wanted to go against this convention as we felt it would give our
video some individuality and unique which would make it much more
recognized with the audience.
Andrew Goodwin
We did follow this theory and we took inspiration from the video for Oh My
goodness by Olly Murs, which frequently uses “meat” shots we decided to do this
to help sell the artist and also the records.
There is also a relationship between the music and the visuals which illustrating
the music e.g.
The line “some try to hand me money” we wanted to illustrated the desperation
and also the passion and love for this person that he wont move even for
financial gain.