The media product would be distributed through small art house cinemas to give the film a raw feel and more exclusivity, as releasing independently through their own studio would allow them more creative control over the film than working with a major Hollywood producer. It would start in art house cinemas and potentially expand to mainstream cinemas and home release if the film proves popular. The decision to release in art houses relates to the film's mise-en-scene and targeting a niche audience, with a staggered release schedule.