The music video uses and develops several conventions of real music videos. It tells a fragmented love story narrative, as Andrew Goodwin notes most music videos do. It also develops the relationship between lyrics and visuals, illustrating lyrics like "don't fall in love" by showing a literal fall. The video challenges conventions by using amplification, representing the line "you're trying to play me" with a card game rather than directly illustrating. It also employs voyeurism and objectification of the female dancer and male artist, giving it a mature edge. Overall, the video uses conventions like focusing on the star image to create an aspirational lifestyle and build the artist's image, as in other R&B artist's music videos

1. Question 1
In what ways does your media
product use, develop or challenge
forms and conventions of real
media products?

2. Within our music video we show
a narrative throughout which
Simon Frith says characterises
by three broad stereotypes
and our music video has fallen
under the narrative, where love
stories are the most popular.
An idea from Andrew Goodwin
that you rarely complete the
storyline or fragment it, which
is exactly what we do in our
video. The audience see the
male artist with two girls who
are playing for him, which is
shown in a card game. You do
at the end see that one girl has
stolen him and therefor slightly
developing the conventions.
Although as we are showing
different shots inbetween
fragmenting the story and
using cutaways it leaves the
viewers with desire to watch
the video again to make sure
they have understood.

3. Goodwin would also argue
that we have perpetuated
the relationship between
the lyrics, illustrating them
and amplification which
we developed by using
song lyrics to enhance
our initial ideas. One way
in which we done this
was by hearing the words
'don't fall in love' we then
literally had an actress
falling and put that into
the video showing our
use of illustration.

4. Although we have also used amplification as there is a
line within the lyrics of the song 'you're trying to play me'.
We thought of what the artist could mean by saying this
and came up with an idea to represent it by having the
two female actresses 'playing' a card game to win the
artist. This helped our music video to have more of a
mysterious idea to it and make people think rather than
just giving them all of the answers which would have
been done if we just illustrated the lyrics. An example of
this when used in a real media product is when Justin
Timberlake another R&B singer created a suit and tie
when he very often says 'i be on my suit and tie, you
then see him wearing a suit and tie.

5. Andrew Goodwin had many ideas
that we took into consideration
and used. Voyeurism another
idea of Goodwins, looking in
order to gain sexual pleasure,
was a big part of our music
video. The female dancer is
very seductive and shows off
her assets making her
frequently objectified.
This is also done with the male artist
who also wears seductive clothing
emphasising a sexual treatment of the
star. This really gave a mature side to
our music video and gave the target
audience something to be excited about.
While still catching peoples eyes even
if they haven't intended to watch it.

6. Our video continues to use conventions of a
hip hop music video as we have used the
star image which Richard Dyer says is
showing off the artists face representing
them in a certain way and also showing off
their lifestyle. This then creates an
aspirational lifestyle for the audience which
John Stewart suggests. We have done this
in many ways, we have shown a lot of
beauty shots of the artist from the very
beginning right up until the end and also
showing his 'luxurious' lifestyle with having
many girls fighting over him and his 'bad
boy' attitude not sticking with one girl but
many more. This helps build our artists
image and even take it further or even in
new directions gaining a wider audience for
him. Another music video which is all about
the star image is another R&B singer
snoop dog who created showing off his
house.

7. Our video continues to use conventions of a
hip hop music video as we have used the
star image which Richard Dyer says is
showing off the artists face representing
them in a certain way and also showing off
their lifestyle. This then creates an
aspirational lifestyle for the audience which
John Stewart suggests. We have done this
in many ways, we have shown a lot of
beauty shots of the artist from the very
beginning right up until the end and also
showing his 'luxurious' lifestyle with having
many girls fighting over him and his 'bad
boy' attitude not sticking with one girl but
many more. This helps build our artists
image and even take it further or even in
new directions gaining a wider audience for
him. Another music video which is all about
the star image is another R&B singer
snoop dog who created showing off his
house.