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Question 1

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Question 1

  1. 1. Question 1In what ways does your mediaproduct use, develop or challengeforms and conventions of realmedia products?
  2. 2. Within our music video we showa narrative throughout whichSimon Frith says characterisesby three broad stereotypesand our music video has fallenunder the narrative, where lovestories are the most popular.An idea from Andrew Goodwinthat you rarely complete thestoryline or fragment it, whichis exactly what we do in ourvideo. The audience see themale artist with two girls whoare playing for him, which isshown in a card game. You doat the end see that one girl hasstolen him and therefor slightlydeveloping the conventions.Although as we are showingdifferent shots inbetweenfragmenting the story andusing cutaways it leaves theviewers with desire to watchthe video again to make surethey have understood.
  3. 3. Goodwin would also arguethat we have perpetuatedthe relationship betweenthe lyrics, illustrating themand amplification whichwe developed by usingsong lyrics to enhanceour initial ideas. One wayin which we done thiswas by hearing the wordsdont fall in love we thenliterally had an actressfalling and put that intothe video showing ouruse of illustration.
  4. 4. Although we have also used amplification as there is aline within the lyrics of the song youre trying to play me.We thought of what the artist could mean by saying thisand came up with an idea to represent it by having thetwo female actresses playing a card game to win theartist. This helped our music video to have more of amysterious idea to it and make people think rather thanjust giving them all of the answers which would havebeen done if we just illustrated the lyrics. An example ofthis when used in a real media product is when JustinTimberlake another R&B singer created a suit and tiewhen he very often says i be on my suit and tie, youthen see him wearing a suit and tie.
  5. 5. Andrew Goodwin had many ideasthat we took into considerationand used. Voyeurism anotheridea of Goodwins, looking inorder to gain sexual pleasure,was a big part of our musicvideo. The female dancer isvery seductive and shows offher assets making herfrequently objectified.This is also done with the male artistwho also wears seductive clothingemphasising a sexual treatment of thestar. This really gave a mature side toour music video and gave the targetaudience something to be excited about.While still catching peoples eyes evenif they havent intended to watch it.
  6. 6. Our video continues to use conventions of ahip hop music video as we have used thestar image which Richard Dyer says isshowing off the artists face representingthem in a certain way and also showing offtheir lifestyle. This then creates anaspirational lifestyle for the audience whichJohn Stewart suggests. We have done thisin many ways, we have shown a lot ofbeauty shots of the artist from the verybeginning right up until the end and alsoshowing his luxurious lifestyle with havingmany girls fighting over him and his badboy attitude not sticking with one girl butmany more. This helps build our artistsimage and even take it further or even innew directions gaining a wider audience forhim. Another music video which is all aboutthe star image is another R&B singersnoop dog who created showing off hishouse.
  7. 7. Our video continues to use conventions of ahip hop music video as we have used thestar image which Richard Dyer says isshowing off the artists face representingthem in a certain way and also showing offtheir lifestyle. This then creates anaspirational lifestyle for the audience whichJohn Stewart suggests. We have done thisin many ways, we have shown a lot ofbeauty shots of the artist from the verybeginning right up until the end and alsoshowing his luxurious lifestyle with havingmany girls fighting over him and his badboy attitude not sticking with one girl butmany more. This helps build our artistsimage and even take it further or even innew directions gaining a wider audience forhim. Another music video which is all aboutthe star image is another R&B singersnoop dog who created showing off hishouse.

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