The document discusses distributing a media product independently rather than through a major Hollywood studio to maintain creative control over the film. It was decided the film would be distributed through small art houses to give it a raw feel and exclusivity, and potentially move to mainstream cinemas and home release if popular. Releasing in art houses relates to the film's mise-en-scene and targets a niche audience, with a staggered release plan.

1. Evaluation question 3
(3) What kind of media institution might distribute your media
product and why?
We decided not to recruit a big Hollywood film producer based
on two reasons. One reason was that we think that if we
produced and released through our own studio it would give
the film more of a raw look and feel. And another reason was
that if we released it through our own production studio we
would have complete creative control over what happened and
how the film is made whereas if we got a Hollywood producer
we wouldn’t get as much creative control as we would if we
released independently.
We also decided that we would distribute our film through
small art houses we have decided this as it gives the film more
exclusivity and gives the film a even more raw feel on the
subject of a television film our film could be shown depending
on how popular it is in the houses this also applies to
mainstream cinemas. And eventually onto a home release if it
proves popular with the public.
The decision to release the film in a art houses relates to the
mise en scene as niche audience and also it has a staggered
release