The music video uses and develops several conventions of real music videos. It tells a fragmented love story narrative, as Andrew Goodwin notes most music videos do. It illustrates and amplifies lyrics from the song, such as showing a woman falling when the lyrics say "don't fall in love." The video also uses voyeurism and sexually objectifies the dancers, as suggested by Andrew Goodwin, giving it a mature edge. Overall, it aims to build the artist's image and lifestyle through beauty shots and depicting him as desirable with many admirers, as other hip hop music videos do through the "star image" concept discussed by Richard Dyer and John Stewart.