The survey feedback provided insights into how audiences responded to the film trailer: - 70% of people liked the trailer, showing it was successful in advertising the film positively. - Most audiences understood the plot of the film from the trailer. - Responses to different elements of the trailer like characters and cinematography were mixed, but the plot was the most popular. - The music in the trailer was viewed as the weakest element. - The survey suggests that the trailer was key in influencing audiences to see the film, though not all viewers who saw the trailer would necessarily watch the movie.

1. QUANTITATIVE
SURVEY FEEDBACK
By Luke Boulton

2. Question 1
■ Our trailer received responses that
told us that 70% of people liked the
trailer.
■ This is a positive sign that our trailer
did its job because the majority
enjoyed the trailer.
■ Also presents how our trailer has
successfully advertised our film as it
presents the film in a positive light.
■ On the other hand, 6 people did
answer no, and though this is
personal preference, further
questions will reveal the reasoning.

3. Question 2
■ This question also presented an overwhelming
majority as understanding the plot.
■ Though the point of the trailer isn’t so that the
audience know the exact narrative, it is key
that the audience at least understand what the
movie will be about.
■ However, the audience members that didn’t
understand the trailer aren’t a negative, as the
ambiguity of the narrative for these people
may entice them to watch the film anyway.
■ Although, those who answered ‘no’ are more
likely to not go see the film than the other two.
■ Furthermore, the not sure answer, answered
by 1, represents a majority that the ambiguity
has controlled them enough for the film to be
an enigma, likely enticing them to see the film.

4. Question 3
■ This question presents a highly
mixed responses, which could
suggest that all our elements are of
good quality.
■ However, the plot was the most
popular, a very important part for an
audience to like as that means it is
likely they will see the film.
■ Whereas, the other elements are
subjective and some could like them
while others do not.

5. Question 4
■ There seemed to be an overall
agreement that the music was the
weaker element within our trailer.
■ This is useful to know, however it
shouldn’t affect the likelihood of how
many people will go see our film as
the music within the trailer will be
different in the film.
■ On the other hand, the music being
of lesser quality affects the trailers
overall quality and therefore may
affect the audiences opinion of the
film.

6. Question 5
■ This question gave us insight into our
audiences preferred genre of film,
therefore we can see whether our film is
amidst that group, meaning that
audience may watch our film due to
previous experience with similar genres.
■ However, noir is a niche genre and so
will not be much like the mainstream
genres.This is depicted by noir receiving
two votes.
■ Although, an audience member doesn’t
need to love noir, or even know what it
is, to see our film and/or enjoy it.

7. Question 6
■ This question depicts how the
majority of audiences do not know
what noir is.
■ However, noir is a niche genre, that
celebrates being different, as it uses
a narrative style that no other genre
uses.
■ This doesn’t mean that our audience
will not want to see our film, it just
means that they likely won’t
understand the genre at first.

8. Question 7
■ This is another question that gives an
insight into our audiences personal
actions and preferences.
■ With this question we can see
whether the cinema is a popular
venture and if audiences go there a
lot.
■ From the responses we can see that
audiences often go to the cinema,
suggesting that our film will do
successfully in the cinema as
opposed to an internet release.

9. Question 8
■ This question offers insight into the
audiences experience with trailers.
■ Though the answers didn’t suggest that
audience always go see the film because
of the trailer, it does suggest that is
usually a main reason.
■ Therefore, our trailer is essential to the
promoting of our film, as without it we
miss out on a large audience.
■ Furthermore, our trailer is key to also
reaching the audience that doesn’t often
go to see the film, as the trailer is always
influential to the audiences choices.

10. Question
■ We then asked the audience to
rate the trailer.
■ Our trailer reach 3.8, which is
something that could be
improved further because 3.8
doesn’t sound impressive.
■ However, the lowest our trailer
was rated was a 3 and the
highest a 5, this is slightly more
impressive but the average of
these two is less so.

11. Question
■ This question asks the audience to
decide whether they want to see this
film in the cinema.
■ Few suggested that they were going
to and many decided to stay
tentative. This could be due to the
fact that this survey was not sent to
just our target audience but to a wide
range of people to receive an overall
understanding.
■ However, the majority did suggest
that them seeing this in the cinema is
likely, maybe or above, therefore
that is a positive.

12. To Conclude…
■ Overall, this survey offers advice on what to improve, what are the
positives and whether the audience would go see the film.
■ Furthermore, it offers quantitative data from a wide audience, as
opposed to a target one, meaning this data presents a overall response.