1eval

Megan Sanders
Evaluation
Question 3:
What have you learned from your
audience feedback?

Media A2 Film Trailer Product:
Enclosed

Film Trailer Audience:
• For our film trailer, we asked our target audience
of 9 people to watch our film trailer and answer a
survey we produced on it.
• We asked them to watch it first so we could
record their reactions and then for a second time
so they could study it clearly and answer the
survey. The survey consisted of 6 questions. We
asked these questions as they had complete
relevance as to what we wanted to know about
how the film trailer impacted the audience.

Film Trailer Audience:
Reactions

Film Trailer Feedback:
• For our question 1 we asked our audience to list 5
shots/scenes that were most memorable.
• This were their answers:
Answers Tally
Rape scene 9
Gas mask/table card scene 3
Boy reacting violently scene 7
The hanging scene 9
Doctor argument scene 1
Train scene 4
Patient "Shhhh" scene 1
Knife to man's throat scene 5
Baby in bucket scene 1
Establishing shot 3
Blood in sink 2

Question 1
• This meant that out of the entire trailer, 10 scenes
were most recognisable for our target audience. From
our trailer it is clear to see that these specific scenes
are all dramatic, meaning they served their purpose of
causing an impact on the audience and they stood out.
The scene that stood out as most memorable was the
hanging scene, which was near the end within the
montage and right at the end before the credits. This
could have been due to the explicitly hanging man,
which was put together with an assumedly innocent
soundtrack, but then contrasts with the picture of the
man hanging, increasing it’s likability to effect the
audience by making them see it as creepy.

Question 2
• For question 2, we asked:
How did the trailer make you feel, both physically and emotionally?
These were our answers.

Question 2
• As evident from the answers they are all positive
responses towards our film trailer. This is because
our film is a psychological thriller, and its purpose
is to scare and thrill the audience. These
responses show that our trailer stands out as it
doesn’t make the audience feel “happy” or
“careless” about what’s going on within the
trailer, but it instead makes them feel “intrigued”
or “on the edge of their seat” which was the most
popular responses. There were responses that
went to the extent of making the audience feel
“sick” and “distressed” showing that the film
trailer made them feel physically rather than just
emotionally.

Question 3
• In question 3, we asked:
Please give your interpretation of the plot synopsis, and the
genre that you think was represented.
These were the audience’s answers.

Question 3
• 1) Girl raped, baby given to father to turns him into a patient within
the mental asylum, when a doctor arrives and helps the patient.
• 2) Mental asylum, patients go off the ropes, causing distress to the
owner. The baby was possibly brought up in the asylum?
• 3) Based in an asylum, mental patients, and abnormal happenings.
• 4) Asylum, story based on the young boy.
• 5) Mental institute, patients are abused and everything starts
getting out of control, whilst trying to reconnect the mother with
her son who is the patient.
• 6) A nurse is raped by an unknown individual, who then becomes
pregnant. Too ashamed about the whole situation, the child then
stays in the mental asylum where he is brought up and becomes
mental.
• 7) Rape in mental hospital results in a baby being given up and
raised as a patient.
• 8) Mental institute set in the past.
• 9) The nurse was raped and her baby grew up in the mental asylum.
The baby was not treated very well and had a mental breakdown.

Question 3
• This shows that our product was successful in
reaching our target audience. This is because all our
responses showed that the audience had understood
our trailer’s narrative, and had an idea of what was
going. No answers said they were confused
throughout the trailer, showing they understood it
whilst our trailer still creating a code of enigma
encouraging the audience to want to see the full
feature film to find out what happens. It also clearly
shows that the audience understood that it was of a
“scary” nature, with the vast majority of answers
saying it was a psychological thriller genre.

Question 4
• In question 4, we asked:
• Would you be interested in seeing the full feature?
Please give your reasons as to why or why not.

Question 4
• The responses to this question were very
positive for our film trailer product from our
target audience. This is because through this
question and its responses our target
audience proved that we had use the correct
target audience for our film trailer. This meant
that out film trailer had gripped the target
audience’s enough that they would want to
see the full feature film, meaning it was
successful.

Question 5
• Our question 5 was:
What age group do you think our trailer is aimed at?
Please give your reasons for your answer.

Question 5
• Rape scene
• Distressing images
• Violence
• Torture
• Mental patients
• Disturbing
• Too complex and scary for younger audience
• Characters represent the age target
• Directed to men because of aggressive nature, directed
to females through the plot
• Murder

Question 5
• Our answers for this question showed that 1/3 of our
audience thought that it would be a suitable production for
15+ year olds. However, 2/3 of our audience agreed with
our initial film rating of suitability for18+ year olds. Our
target audience agreed with this as they said it would be
much too complex and frightening for a younger audience,
and that there were extremely sensitive scenes such as the
rape scene and a continuity of violence and torture within a
mental asylum. One target audience member also agreed
that it would be directed towards both males and females,
because of the aggressive nature that would appeal to
males due to a lot of action being involved, and females
due to the narrative, as there is a lot of nurturing and
maternal nature within the film.

Question 6
• For our final question, we asked:
How well do you think our trailer compares with real existing film trailers? Please tell
us the reasons for your opinion.
• 1) It is similar to real horror film trailers and is set up well to look like a real
trailer.
• 2) Well because it grips the audience.
• 3) It had a good, gripping atmosphere but the acting could have been better.
• 4) I think it sums up to a real existing trailer. The trailer pointed out some of the
main features from the film, just like the real trailer. The trailer is also intriguing
just like real life trailers.
• 5) It had a good atmosphere, thrilling, keeps you on the edge of your seat,
interesting, a bit too long but very informative. Good use of music.
• 6) I think this trailer is unique compared to others but would fit in with existing
trailers. It is a really good trailer including good transitions/soundtrack.
• 7) It was very good. Provided the necessary information for the audience to
understand the plot but not enough to give away all the details before watching
the whole film.
• 8) I think it was really good because like professional trailers it built up the
suspect well throughout. I think the atmosphere it created was brilliant.
• 9) A bit muddled up at times and needed some fuller explanation, however left
me wanting to see more which is more than can be said for most current trailers.

Question 6
• These responses for our final question
clarifies that the majority of people
agreed that it would compare well with
real existing film trailers, and pointed out
parts of the film trailer which could have
been improved. This has helped myself
and my group to understand what
improvements we could have made.

Overall
• This overall tells me that we had created a media
product of a psychological thriller film trailer that
appealed to my target audience. My target
audience didn’t just give positive comments, but
also criticism which would help me in the future
when improving my own work. Overall, my
audience feedback was excellent as they all said
they would want to see the full feature film, they
understood the narrative and were able to pick
out key scenes which stood out to them whilst
feeling emotionally and physically scared whilst
watching it.

Film Poster Feedback:
• For this I used survey monkey to ask a target audience
consisting of six people to give me feedback on my film poster.
In the first question I asked them to study my film poster, and
answer the question:
From the film poster, what stands out the most to you?
These are the responses.
Answers Number
Door knocker 3
Face within door knocker 2
Cross in the title 1

• From the feedback of this question, is clear that
the image is most effective out of everything, as
the responses were not out of a set of options for
the audience to choose from but were simply for
the audience to comment in a box what stood
out the most. This shows that my image was
most effective, and the title afterwards, with one
response saying the first thing they noticed was
the religious cross within the title, showing the
title stood out well.

• In the second question I asked:
Does the film poster encourage you enough to make you want to
see the film?
All six respondents from my target audience agreed and said
they would want to see the film just from viewing the film
poster.
6
0
Does the film poster encourage you enough to make
you want to see the full feature film?
Yes
No

• For my third question, I asked the audience what
they liked and disliked about the film poster.
• Two of the respondents said they liked the
simplicity, as it was effective whilst not making it
confusing for the audience.
• Three of the respondents said they liked the
picture and billing block.
• One respondent said they found the face in the
knocker interesting as it makes it seem interesting
and queries what the film is about.

• The respondents then commented on what they didn’t like.
• Four of the respondents said the title’s font wasn’t effective as it
made the film seem childish in comparison to how sensitive and
obscene the trailer and real product actually was, which could be
misleading, and that there shouldn’t have been blood dripping. This
means that if I were to change my poster, I would use the font I
previously had before changing it.
• One respondent said they didn’t like how there was no social
networking logos, although there were links for them such as
“#Enclosed”, and it could’ve been improved by including a Twitter
logo next to this for an audience to be able to access the “hashtag”.
• The final respondent said that they enjoyed the poster as a whole
but could’ve had an extra effect to the actual door knocker such as
blood dripping from the door knocker’s mouth. However, they also
commented saying this could’ve made it seem less
simplistic, making it lose it’s quality.

• My next question for my film poster was
Do you think the poster’s title of the film’s name “Enclosed” links
in well with the image?”
All six respondents from my target audience said yes to this
question, and here are some examples the respondents gave
towards this question.

• The final question for my film poster was
What questions do you have from the film poster?
The responses were:
Why is there a cross in the title?
What is behind the door?
Who’s face is in the knocker?
Is the person in the door knocker evil or trapped?
Is there a religious aspect within the full feature film?
Does the title represent a bloody font? Does this mean
people get killed?

• This shows that my target audience were able to
identify the themes within my trailer, and were
able to understand the film genre through the
film poster.
• It also shows that the film poster worked in
comparison to a real media text as it appealed to
my target audience enough to make them want
to see the full feature film simply through the film
poster, meaning it was effective towards my
target audience.

Film Magazine Feedback:
• In my question 1 I asked my target audience
From the magazine cover, what stands out most
to you?
Answers Tally
The main image 3
The word "help" on the man's hand 2
The "prize" in the bottom left hand corner 1

• This shows that my main image was the main
attraction to my target audience, but also the
“prize” attracted one respondent’s attention the
most. This is because this gives the audience a
chance to win a chance to go and see the full
feature film in cinemas, therefore making them
more likely to buy the magazine. It also shows
that they not only just have an interest in
psychological thriller films, but they also have a
keen interest in my film, showing that I have been
successful in reaching my target audience
through my media products.

• Question 2 asked my target audience
What do you like and dislike about the film magazine?
My respondents commented they liked the)
1) Main image as it created questions for the full feature
film
2) The picture as it looks professional and looks like a
proper film magazine cover
3) The opportunity to win
4) The price was relatively cheap
5) The main image as there are questions to be
revealed, does he need help or is he trying to help?
6) The magazine cover’s title “Filmography” sounds
professional.

• My target audience didn’t like:
• The main image as they were kept wondering what the link was with the
movie as they hadn’t seen the trailer
• Writing on hand could’ve been slightly larger
• Text around the main image could’ve been bigger
• The other three respondents couldn’t comment on anything they didn’t
like.

• For the final question, I asked my audience
What genre they thought the film magazine
represents.
These are their answers.
2
4
What genre do you think the film magazine represents?
Horror
Psychological Thriller

• This shows that my target audience clearly
understood that my film magazine
represented a horror/psychological
thriller, and it clearly appealed to them by
studying my previous questions. This shows
that my film magazine product was successful
in reaching my target audience as they were
able to identify their likes and dislikes through
the film magazine as they were a well suited
target audience.

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