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Target Audience
    Analysis
    By Lewis Woods
This is an analysis of my target audience
research, it represents the hard copies of the
questionnaire and doesn’t incorporate the online
survey that was broadcasted amongst social
media networks such as Facebook, BlackBerry
Messenger and MSN Messenger.
The reason for the online survey being omitted is
that a number of participants failed to fill it out
truthfully and rather immaturely.
The hard copies were distributed and filled out
in my presence and any that may have been
immature or inaccurate have been omitted.
How old are you?



      From this graph I can see
         that of the people I
     questioned, most were within
      the range of 15 to 21. This
        will need to be heavily
     considered when writing the
     script and story as they will
          need to relate well.
Are you male or female?



         I will need to orient my
        movie from a males view,
         but keeping it relatable
          for the female gender.
         This is because a large
        majority, over double, are
                   male.
What is your favourite movie?




           From the favourite movies of
           the people questioned, I can
             tell that their favourite
            movies aren’t in the Social
             Realism genre, with the
                 exception of one.
What is your favourite genre?

                  From the results, I
                  have been informed
                 that Social Realism is
                 15% of my candidates
                   favourite genres.
                   Although a small
                 percentage, it doesn’t
                 mean that the others
                    do not enjoy it.
How do you watch movies?

                       This question relates to
                distribution of my movie. From the
                 graph, I can see that nearly half
                of the viewers use DVDs as a main
                 source of movie and then roughly
                one quarter at cinemas and nearly
                  a third using both forms of the
                internet. From this I can see that
                 first publishing a movie onto DVD
                would be a wise move and tackling
                      the other forms later on.
*Television
What is your current education and employment
                   status?


                           These two graphs tell
                            me that the majority
                             of those questioned
                                are in further
                             education and have
                            part time, or no jobs.
                           This will need to be, in
                           some way reflected in
                                 my product.
What is your country of residence?

                        These charts show where my
                      participants live. As you can see
                      100% live in the UK and at least
                     38% in England. This was included
                    as some may live in the UK and not
                     England and didn’t specify due to
                       my error in not explaining the
                                  question.
                        The second question was still
                      successful but was erroneous in
                      the same way as the above. For
                      the people that answered South
                    East, they could have meant South
                    East of England, Wales, N. Ireland
                                or Scotland.
Do you understand the term ‘Social Realism’?



                    This question shows that
                   if I made a Social Realism
                     movie, a large majority
                      would understand the
                   genre and not be confused
                        by that from the
                       complete beginning.
Do you feel like you can relate to Social Realism
                     movie?


                        The results from this
                     question tell me that I will
                       need to look into some
                    popular Social Realism movies
                     and their themes that make
                        them relatable to the
                               viewers.
Do you enjoy Social Realism?

                 This last question is
            concerning as maybe I would
                need to reconsider my
            audience, although it is only
            slightly over half. I need to
            consider that Social Realism
             applies to a niche audience
                and that it should be
              expected that a majority
               aren’t interested in it.

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Target audience analysis

  • 1. Target Audience Analysis By Lewis Woods
  • 2. This is an analysis of my target audience research, it represents the hard copies of the questionnaire and doesn’t incorporate the online survey that was broadcasted amongst social media networks such as Facebook, BlackBerry Messenger and MSN Messenger. The reason for the online survey being omitted is that a number of participants failed to fill it out truthfully and rather immaturely. The hard copies were distributed and filled out in my presence and any that may have been immature or inaccurate have been omitted.
  • 3. How old are you? From this graph I can see that of the people I questioned, most were within the range of 15 to 21. This will need to be heavily considered when writing the script and story as they will need to relate well.
  • 4. Are you male or female? I will need to orient my movie from a males view, but keeping it relatable for the female gender. This is because a large majority, over double, are male.
  • 5. What is your favourite movie? From the favourite movies of the people questioned, I can tell that their favourite movies aren’t in the Social Realism genre, with the exception of one.
  • 6. What is your favourite genre? From the results, I have been informed that Social Realism is 15% of my candidates favourite genres. Although a small percentage, it doesn’t mean that the others do not enjoy it.
  • 7. How do you watch movies? This question relates to distribution of my movie. From the graph, I can see that nearly half of the viewers use DVDs as a main source of movie and then roughly one quarter at cinemas and nearly a third using both forms of the internet. From this I can see that first publishing a movie onto DVD would be a wise move and tackling the other forms later on. *Television
  • 8. What is your current education and employment status? These two graphs tell me that the majority of those questioned are in further education and have part time, or no jobs. This will need to be, in some way reflected in my product.
  • 9. What is your country of residence? These charts show where my participants live. As you can see 100% live in the UK and at least 38% in England. This was included as some may live in the UK and not England and didn’t specify due to my error in not explaining the question. The second question was still successful but was erroneous in the same way as the above. For the people that answered South East, they could have meant South East of England, Wales, N. Ireland or Scotland.
  • 10. Do you understand the term ‘Social Realism’? This question shows that if I made a Social Realism movie, a large majority would understand the genre and not be confused by that from the complete beginning.
  • 11. Do you feel like you can relate to Social Realism movie? The results from this question tell me that I will need to look into some popular Social Realism movies and their themes that make them relatable to the viewers.
  • 12. Do you enjoy Social Realism? This last question is concerning as maybe I would need to reconsider my audience, although it is only slightly over half. I need to consider that Social Realism applies to a niche audience and that it should be expected that a majority aren’t interested in it.