This document discusses quantitative research methods. It explains that quantitative research involves collecting quantifiable data and using statistical analysis techniques. There are two main methods for conducting quantitative research: primary and secondary. Primary research involves directly collecting data through methods like surveys, experiments, and questionnaires. Secondary research uses existing data collected previously. The document outlines various sampling techniques, data collection methodologies, and analysis approaches used in primary quantitative research.

2. Quantitative
Research
•The systematic
investigation of
phenomena by gathering
quantifiable data and
performing statistical,
mathematical or
computational techniques.

3. Broadcasting
Audience
Research Board

4. Basic
Education
Information
System

10. QUANTITATIVE
RESEARCH
•Gathers information from
existing and potential
respondents using
sampling method and
sending out online
surveys, online polls,
questionnaires etc.

15. QUANTITATIVE
RESEARCH
•Objective,
elaborate and
investigational in
nature.

16. TWO METHODS TO
CONDUCT QUANTITATIVE
RESEARCH
1.Primary Quantitative Research
2.Secondary Quantitative Research

17. TWO METHODS TO CONDUCT
QUANTITATIVE RESEARCH
1. Primary Quantitative Research is the most widely used
method of research. The distinct feature of primary
research is that the researcher focuses on collecting
data directly rather that depending on data collected
from previously done research.
2. Secondary Quantitative Research or desk research is a
research method that involves using already existing
data or secondary data.

18. PRIMARY QUANTITATIVE RESEARCH
A. TECNIQUES AND TYPES
1. Survey Research
1.1 Cross-sectional Surveys
1.2 Longitudinal Surveys
2. Correlational Research
3. Causal-Comparative Research
4. Experimental Research

19. PRIMARY QUANTITATIVE RESEARCH
B. DATA COLLECTION METHODOLOGIES
Step 1: Sampling Methods
•Probability Sampling
1. Simple random sampling
2. Stratified random sampling
3. Cluster sampling
4. Systematic sampling

20. PRIMARY QUANTITATIVE RESEARCH
B. DATA COLLECTION METHODOLOGIES
Step 1: Sampling Methods
• Non-probability sampling
1. Convenience Sampling
2. Consecutive Sampling
3. Quota Sampling
4. Snowball Sampling
5. Judgmental Sampling
Step 2: Using Surveys and Polls

21. USE OF DIFFERENT QUESTION TYPE
• Email
• Buy Respondents
• Embed survey in website
• QR code
• SMS survey
• QuestionPro app

25. PRIMARY QUANTITATIVE RESEARCH
C. DATA ANALYSIS TECHNIQUES
1. SWOT Analysis
2. Conjoint Analysis
3. Cross-tabulation
4. TURF Analysis

26. SECONDARY QUANTITATIVE RESEARCH
•Popular secondary quantitative research methods
1. Data available on the internet
2. Government and non-government sources
3. Public libraries
4. Educational institutions
5. Commercial information sources

27. QUANTITATIVE RESEARCH CHARACTERISTICS
• Structured Tools
• Sample size
• Close-ended questions
• Quantitative data
• Generalization of results

28. GOAL
• Quantitative Research focuses on more in counting and
classifying features and constructing statistical models
and figures to explain what is observed.
Qualitative Quantitative
HYPOTHESIS Broad Narrow
DESCRIPTION Whole Picture Focused
TYPES OF
RESEARCH
Exploratory Conclusive

29. USAGE
•Quantitative Research provides the researcher a
clearer picture of what to expect in his research
compared to qualitative research.
Qualitative Quantitative
PHASE Early Late

30. DATA GATHERING INSTRUMENT
•Quantitative Research makes use tools
such as questionnaires, surveys,
measurements and other equipment to
collect numerical data.

31. TYPES OF DATA
•Quantitative Research
will most likely appear
in your discussion are
tables containing data
in form of numbers
and statistics.
APPROACH
•Quantitative
Research tend to
remain objectively
separated from
the subject matter.

32. ADVANTAGES
•Reliable and accurate data
•Quick Data Collection
•Wider scope of analysis
•Eliminate bias
• The research is anonymous
•You can perform the research
remotely
DISADVANTAGES
•Expensive and
time consuming
•Difficulty in data
analysis
•Limited outcomes
in a qualitative
research

34. THANK YOU!