Data collection is the process of systematically gathering and measuring information to answer questions and evaluate outcomes. There are three main sources of data: secondary data collected by others, internal data from within an organization, and primary data collected through questioning and observation. Questionnaires can be structured, with predetermined questions and responses, or unstructured, allowing respondents to answer freely in their own words. Properly designing questionnaires requires skill, as researchers must determine what information is needed, the questionnaire type and format, question content and response format, sequencing, and whether it will be disguised or structured. Factors like cover letters, question number, logical arrangement, simplicity, sensitivity, instructions, footnotes, objectivity, calculations, pre-testing, cross-