14. Marketing Strategy
Referall program – Give a discount or rewards for customer's loyalty in
order to strengthen the company's relationship with the customers.
16. S.W.O.T Analysis
STRENGHT
High-quality products: Bread and coffee made from fresh and
organic ingredients that cater to the tastes and preferences of health-
conscious consumers.
Convenient location: Situated in a prime location with high foot traffic,
making it easily accessible to potential customers.
WEAKNESSES
Limited marketing efforts to attract new customers – Lower client
acquisition and awareness may be the result of insufficient promotion and
advertising.
Potential for high employee turnover – High turnover can impact the
quality and consistency of customer service, and also increase training
costs.
17. Introduce seasonal bread and coffee options to attract more customers.
Explore partnerships with online delivery platforms to reach a wider
audience.
Expand into online sales by offering bread and coffee products for
delivery.
Economic downturns impacting consumer spending on luxury food and
beverages.
Increase in ingredient costs, affecting profit margins.
Changes in consumer preferences and dietary trends, affecting demand
for certain products.
OPPORTUNITIES
THREATS
18. Conclusion
In conclusion, our goal is to create a successful company that caters to the
needs of our target market by offering a distinctive and alluring
environment, amazing products, and first-rate customer service. We are
confident in our capacity to achieve sustained growth and profitability
through strategic marketing initiatives and a focus on excellence. "Bread
and Coffee" is poised to become a premier destination for bread and
coffee lovers within our community.
