The coffee industry is growing at 5.5% annually and is worth over $100 billion globally. Popular coffee chains include Starbucks, Dunkin Donuts, and Nestle. Coffee sales vary seasonally, with hot drinks selling best in winter and cold drinks in summer. The document outlines strategies for opening a coffee shop in Greensboro, NC, including market research, licensing requirements, staffing, menu pricing, and promotional events. It provides financial data from operating the shop virtually for two days and notes lessons learned.

1. Coffee Made to
Perfection

2. The Industry
The coffee industry is growing at a
significantly large compound annual
growth rate of 5.5%.
5 most popular are Starbucks, Dunkin
Donuts, J.M. Smucker Company, Nestle
S.A., and Kraft Heinz Inc..
According to the business insider, coffee
is the second most sought after
commodity in the entire world, with an
industry that is worth over 100 billion
across the globe.

3. Changes Throughout The Year
• The industry does very well in the different seasons.
• They have different best sellers for each season. Cold drinks sell
best in the summer and hot drinks sell best in the winter
• Drinks become popular and unpopular quickly, this effects the
industry because peoples taste changes daily.

4. • New York, New York:
• Seattle, Washington:
• San Francisco, California:
• Portland, Oregon:
• Los Angeles, California
Best Coffee shop cities
• Laredo, Texas
• Toledo, Ohio
• Greensboro, N.C.
• North Las Vegas, Nev.
• Memphis, Tenn.
Worst Coffee shop cities
This Photo by Unknown author is licensed under CC BY-SA.

5. Technology That Effects The Business
Self Service Customer
Data
Contactless
Payment
Coffee
Machines

6. Coffee Made to
Perfection
Our missions is to
fulfil and exceed
your coffee needs
in a pleasant
environment
 Goals
• Short-become a well-known coffee shop in that area
• Long- grow to more than more store and spread out across the east
coast
 Why?
 Chose the logo because it seems modern and has a good vibe to it.
Orange represents a friendly, cheerful and confident brand. Also,
it shows warmth. Black represents elegance, strength, and
sophistication.
 Chose the slogan because our coffee recipe is perfect and made to your
order.
 Chose the name because my coffee shop will be a happy environment
This location is known
as one of the worst
coffee locations.

7. Target Market Analysis
• Starbucks (4 of them in Greensboro)
• Common grounds (best known local coffee shop)
Direct competitors
• Different
• Will have fresher and more natural ingredients
• Same
• Will have similar types of coffee
Menu
• Business license
• Foodservice license
• Food handlers permit
• Sign permit
Licenses required in Greensboro North Carolina

8. Demographic
s Population – 294,722
Marital status – 39%
Average Household Income –
$66,683
46.63% 53.37%

9. Product and
service plan
• Our cups will be clear plastic
cups with our logo on the front
• We will also sell coffee that
you can make at home with a
Keurig or coffee pot

10. Promotion
 Specials
• Happy hour from 2pm to 3pm will be half
priced coffee.
 Advertising
• Social media ads and post
 Instagram - @coffeebliss
 Twitter - @coffeebliss
 Facebook - @coffeebliss
 Gifts/rewards
• Download the app and get a free cup of
coffee.
• Get points on the app when you purchase
something from the shop and certain
amounts of points will get you free gifts.

11. Price
^prices of coffee at
Starbucks
• So that we can compete with Starbucks, we
will sell all coffees for $3-$5
o This will make us the cheaper choice
Menu:
Small- $3
Medium- $4
Large- $5
In different seasons our coffee prices will
change.
For example in the winter, our hot coffees
will be 50 cents more than its original. In
the summer, our cold drinks will be 50
cents more than its original
Add ons:
Vanilla
Caramel
Etc...
(615)123-4567

12. Place
• The shop will be high tech
• We will free Wi-Fi for anyone
that wants to use it
• Customers will be able to
order from the app and pick it
up
• There will be a drive through
• Customers will be able to use
a kiosk to order instead of
waiting in line
kiosk
Register/order
here
kitchen
Drive
through
Drive through

13. Event Management
Planning Organizing
• The goal is to get our brand to be known all over town.
• It will be at our store on November 29th.
• It will be from 9am to 1pm.
• The coffee will be cheaper than our normal prices
• We will have small free samples so our customers can get a taste
of everything.
• I will do the advertising on social media for the event
• The manager will train all new employees
• I will analyze the sales of the event and adjust our prices based on
that day.
• All our products will be in November 27th.
• The store will be decorated and ready to be open by November 27th
Directing Controlling
• Each employee will be expected to be there by 8am to help set up.
• Each employee will stay until everything is cleaned up
• We will have a meeting and go over a plan for the day
• I will walk around all day talking to customers.
• The manager will make sure the employees are working correctly
• One employee will greet each customer when they walk in the door.
• The employee taking orders will write each person's order and name
on their cup.
• The employee in charge of cleaning up will keep all empty tables
clean.
• All employees will serve with a smile.
• All orders will be made to the customers liking.

14. My position:
Owner
 -Hires the appropriate people
 -Can manage the staffing team well
 -Can deal with problems on their own
 -Make correct orders/purchases for the store
Job description:
Cashier:
• -Can write legibly for orders
 -Can count money/correct change
 -Is a positive person
The cook is full
time during the
day
Managers are
full time day or
night
Owner
Day manager
Cook Baristas/Cashiers
Night manager
Baristas/Cashiers
Organizational Chart For Staffing

16. Employees and Shifts

17. Overall revenue for each day.
The first day I didn’t do good
but quickly got the hang of
the game. My second day
was my best day.
Overall profit for each
day. The second day I
made the most profit.
The first day was a
lower profit.

18. Average profit per day. On
day 2 I had a higher
average profit than on day
1.
Average price per day. On
Tuesday I had a higher average
price, which is why my profit
each day, my profit overall, and
my revenue was higher on
Tuesday.

19. This is the price per cup
compared to end of day
revenue for Day 2. the higher
my price per cup, the higher
my revenue was.
In conclusion, my best
day was Day 2. I made
the most money that day,
but my reputation was
the worst that day. For
me, the more money I
made, the worse my
reputation was.

20. Our net worth is
$322.45.
The weather affected my
ingredients and price per cup
because if it was cold then I
would buy more ingredients
and charge more. If it was hot
weather, I would buy less
ingredients and charge less per
cup
If the customers said
the coffee was too
bitter, I would add
more sugar to my
recipe.
My stand would have slumps
when the weather was
warmer. People tend to
drink/buy more coffee when it
is cold outside.
I would also go into slumps
when I was low on money
because I wouldn’t buy as
many ingredients and would
change my recipe.
I would buy only what I needed for
that day if it typically expires. I
would only buy enough milk for the
day. I would buy excess cups
because they are cheaper that way
and don’t spoil.

21. S.W.O.T.
Strengths
 The prices of coffee would change
throughout the game based on weather.
Weaknesses
 The recipe wasn’t good.
 The recipe wasn’t adjusted throughout
the game.
Opportunities
 Cold weather brought more customers
Threats
 When the weather was warm, not
many people bought coffee
 Bad reputation brought less customers

22. About Us
Coffee bliss was started to create an
all-natural coffee blend that is made
to perfection
That’s why our coffee store will be in
Greensboro North Carolina.
Along the way, we will expand
our single coffee shop into multiple
coffee shops along the east coast.
We want to be known as the best
coffee shop along the east coast
Coffee Made to Perfection

23. Sources
• https://allears.net/dining/menu/starbucks-marketplace/all-day/
• http://worldpopulationreview.com/us-cities/greensboro-population/
• https://www.fsrmagazine.com/expert-takes/these-are-permits-and-licenses-
youll-need-open-restaurant
• https://smallbusiness.chron.com/coffee-business-technology-73452.html
• https://www.marketwatch.com/story/here-are-the-best-and-worst-us-cities-
for-coffee-fiends-2017-09-26
• https://www.cnbc.com/2018/09/25/wallethub-survey-best-cities-for-coffee-in-
america-in-2018.html
• https://handground.com/grind/6-coffee-shop-marketing-strategies-that-cost-
less-than-100-a-month
• https://globaledge.msu.edu/blog/post/55607/the-global-coffee-industry