Qualitative and quantitative research differ in their goals, procedures, and data collection methods. Qualitative research aims to provide insights and generate hypotheses through a focus on individual behaviors and experiences. It involves collecting non-numerical data through techniques like interviews and observations. Quantitative research seeks to quantify data and generalize results to populations through statistical analysis. It begins with preconceived hypotheses and collects numerical data using methods such as questionnaires and surveys to test hypotheses.

1. Qualitative Research Quantitative Research
Features • provide insights into the • quantify data and generalize results from
setting of a a sample to the population of interest.
problem, generating ideas or • It focuses on statistics.
hypotheses. • It is based on existent information.
• It focuses on behaviours of
individuals.
Parameters Hypothesis generating. Begins with preconceived hypotheses.
Procedures 1. Define the phenomenon 1. Decide on the question .
2. Collection of data 2. Select the population.
3. Look for patterns in data . 3. Determine methods for collect data.
4. Validate findings through 4. Collect data.
Triangulation. 5. Organize and analyze the data.
5. If necessary, redefine the area
of research and to narrow the
focus.
Approaches The perspective of qualitative Can be heuristic or deductive and it is more
research is synthetic /holistic and synthetic perspective.
it is Heuristic and not deductive.

2. Data Collection -Non-numerical data -Numerical data
-Observation -Emphasizes numerical
-Field Notes analysis
-Reflexive Journals -Statistical studies.
-Structured Interview
- Analysis of documents and
materials
Techniques of data collection -Take Notes -Questionnaires
-Video tapes -Surveys
-Audio tapes -tubules
-field notes -Statistical Graphics
Diana Marcela Rodriguez Bustos
051300182008