QR

1. QR codes.

2. My work….

3. www.contentprint.com
www.ardixiv.be
www.listnr.fm
www.qrcoder.eu
www.twitter.com/ardixiv
www.linkedin.com/ardixiv

4. 1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

5. 1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

6. 1 Dimensional
2 Dimensional
CODE

7. Matrix Code

8. QR = Quick Response.

9. 1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

10. 1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

11. 1967
1st use of barcode by AAR
Association of American Railroads.

12. Mid 1970s
UPC (Universal Product Code)
Grocery Stores - Retail

13. 1994 – Denso Wave
Initially used for tracking parts in vehicle
manufacturing.

14. 1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

15. 1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

16. Logistics – Production Chains.
Automated reading of items / packing slips.

17. Mobile Ticketing.
Send attendees a MMS with a QR code.

18. Marketing - Communication.
Serve viewers extra info.

19. Connecting offline - online.
Internet of things?

20. Aplix (On the MWC 2009 - Barcelona)
“Over the paper” content distribution.

21. QR codes were first created back in 1994. A Toyota subsidiary named Denso Wave developed
the code in order to help in the manufacturing process, they aided in tracking vehicles and
parts. It was designed to allow for fast decoding speeds, hence the name Quick Response code.
QR

22. 1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

23. 1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

24. Content is not adapted to mobile use.
A QR code is scanned by a mobile device.

25. Use of QR codes is not measured.
How many scans? Location? When?

26. 1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

27. 1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

29. Barcamp Antwerp Zcape:
http://bca.zcapes.com

30. City of Manor, Texas.
Utrecht Monumenten Fonds.

31. 1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

32. 1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

33. Go for Standardization!
Keep it Open Source!

34. 1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.