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Better QR'ing PodCamp Nashville Dave Barger @LaLunaBlanca #pcn11QRC
1D Barcode <ul><ul><li>One dimensional: data limitations </li></ul></ul><ul><ul><li>Data restricted to attached object: no...
2D Barcode <ul><ul><li>Market is adopting open standards, rather than proprietary solutions </li></ul></ul><ul><ul><li>Can...
Microsoft Tag <ul><ul><li>Proprietary (licensed by Microsoft) </li></ul></ul><ul><ul><li>Magazines </li></ul></ul>
QR Codes <ul><ul><li>&quot;Quick Response&quot; code - can be decoded at high speed    </li></ul></ul><ul><ul><li>Can cont...
What’s scanning them? Reference at http://DaveBarger.com
What’s being scanned? <ul><ul><li>Books and electronics  are most commonly  QR-purchased items </li></ul></ul><ul><ul><li>...
Lots of Free Scanners There a many standalone code scanners and there are many apps that primarily do other things,  but t...
Data Proportional to Complexity The more complex, the more precision comes into play which is part of lens clarity, image ...
What can you link with QR? <ul><li>appstore addresses </li></ul><ul><li>simple text message </li></ul><ul><li>MEcards </li...
QR Manipulation
Printed Pieces
Mantra QR Codes  bridge the offline to online gap faster  than a URL.
QR Codes Improve:  the ease of some of my daily doings and many will argue, the quality of life (a tap at a time).
But
QR on the Web <ul><li>Get data to the phone   Phone number   Link to AppStore   Fun   Later reading </li></ul><ul><li>Peop...
Megaphones are Coming! The Guerrilla Marketers can't help it. They will litter the QR landscape.  Tricked and RickRoll'd i...
Why the flip should I scan your QR code? wiifm w hat's  i n  i t  f or  m e? Think Facebook page pleas “like us on faceboo...
Security Scan a code, get a virus. Get protection. Password protect your devices – now. QR codes are wireless, they are vi...
Facebook QR Social endorsement through “likes” “ Scanned” for viruses.
Inside Out We're consuming QR.  We'll soon also be generating them for consumption by industry. Drive Through Starbucks. S...
Are QR codes  “here to stay”? Are they a  “ fad”?
Nothing is here to stay. Everything is a fad.
Be Innovative with QR <ul><li>Examine your own uses </li></ul><ul><li>Study how people around you use  </li></ul><ul><li>T...
7 Triggers of Fascination Lust : the anticipation of pleasure, which we crave. Mystique : unanswered questions, which intr...
QR on the Cheap Bit.ly  and Goo.gl have free QR with their URL shorteners Have analytics on your landing pages Google Anal...
Best QR Code Practices: <ul><li>Don’t just throw it out there. </li></ul><ul><li>Keep it simple </li></ul><ul><li>URL shor...
QR for $erious Some sites to check out for more serious implementations. - ScanLife.com - 2DBarcodeStrategy.com - Jagtag.c...
Thank You! If you don't know  Dave Delaney , thank him too. He's a “godfather” in the whole Nashville pod/bar camp thing, ...
MobileCamp Memphis Mark your calendars to make it over to Memphis on Saturday May, 7 and geek out to learning/sharing in t...
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Better QR Coding

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Better QR Coding presented at PodCamp Nashville by Dave Barger. Session #pcnqrc at #pcn11

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Better QR Coding

  1. 1. Better QR'ing PodCamp Nashville Dave Barger @LaLunaBlanca #pcn11QRC
  2. 2. 1D Barcode <ul><ul><li>One dimensional: data limitations </li></ul></ul><ul><ul><li>Data restricted to attached object: non-transferable  </li></ul></ul><ul><ul><li>Can hold a maximum of 20 digits </li></ul></ul>
  3. 3. 2D Barcode <ul><ul><li>Market is adopting open standards, rather than proprietary solutions </li></ul></ul><ul><ul><li>Can hold 2,335 alphanumeric characters </li></ul></ul><ul><ul><li>See it on some postage </li></ul></ul>
  4. 4. Microsoft Tag <ul><ul><li>Proprietary (licensed by Microsoft) </li></ul></ul><ul><ul><li>Magazines </li></ul></ul>
  5. 5. QR Codes <ul><ul><li>&quot;Quick Response&quot; code - can be decoded at high speed    </li></ul></ul><ul><ul><li>Can contain up to 7,089 characters of data </li></ul></ul><ul><ul><li>Patent rights not exercised (Denso Wave, 1994)  </li></ul></ul>
  6. 6. What’s scanning them? Reference at http://DaveBarger.com
  7. 7. What’s being scanned? <ul><ul><li>Books and electronics are most commonly QR-purchased items </li></ul></ul><ul><ul><li>Grocery and personal care items are most commonly scanned items  </li></ul></ul>
  8. 8. Lots of Free Scanners There a many standalone code scanners and there are many apps that primarily do other things, but that also scan QR
  9. 9. Data Proportional to Complexity The more complex, the more precision comes into play which is part of lens clarity, image integrity, image distance, relative speed, and sometimes, reflected light (shiny surface).
  10. 10. What can you link with QR? <ul><li>appstore addresses </li></ul><ul><li>simple text message </li></ul><ul><li>MEcards </li></ul><ul><li>Vcards </li></ul><ul><li>appstore addresses </li></ul><ul><li>simple text message </li></ul><ul><li>phone numbers Note: not all applications are compatible with all platforms. Always test with multiple devices. </li></ul>
  11. 11. QR Manipulation
  12. 12. Printed Pieces
  13. 13. Mantra QR Codes bridge the offline to online gap faster than a URL.
  14. 14. QR Codes Improve: the ease of some of my daily doings and many will argue, the quality of life (a tap at a time).
  15. 15. But
  16. 16. QR on the Web <ul><li>Get data to the phone Phone number Link to AppStore Fun Later reading </li></ul><ul><li>People print (enables sharing) </li></ul><ul><li>Desktop apps for QR Codes </li></ul>
  17. 17. Megaphones are Coming! The Guerrilla Marketers can't help it. They will litter the QR landscape. Tricked and RickRoll'd in a commercial sense
  18. 18. Why the flip should I scan your QR code? wiifm w hat's i n i t f or m e? Think Facebook page pleas “like us on facebook!”... Why? Why “like” the page? What will be spewed in my feed?
  19. 19. Security Scan a code, get a virus. Get protection. Password protect your devices – now. QR codes are wireless, they are visual.
  20. 20. Facebook QR Social endorsement through “likes” “ Scanned” for viruses.
  21. 21. Inside Out We're consuming QR. We'll soon also be generating them for consumption by industry. Drive Through Starbucks. Scanned by your webcam to a site.
  22. 22. Are QR codes “here to stay”? Are they a “ fad”?
  23. 23. Nothing is here to stay. Everything is a fad.
  24. 24. Be Innovative with QR <ul><li>Examine your own uses </li></ul><ul><li>Study how people around you use </li></ul><ul><li>Think about the context of the situation </li></ul><ul><li>Think of every tap and swipe between QR & your success action. </li></ul><ul><li>Track, Track, Track! Analytics </li></ul><ul><li>If you're using QR codes, then you're experimenting. You'll need to track various results. No magic bullets. </li></ul><ul><li>Odds are what works for someone else won't on you. </li></ul>
  25. 25. 7 Triggers of Fascination Lust : the anticipation of pleasure, which we crave. Mystique : unanswered questions, which intrigues us and makes us want to solve the puzzle. Alarm : the threat of negative consequences, which demands immediate response. Prestige : symbols of rank and respect, which earn us status and admiration. Power : command over people and things, which draws our focus. Vice : rebellion against rules, which tempts us toward “forbidden fruit.” Trust : certainty and reliability, to which we give our loyalty. The above is from Sally Hogshead's book of the same title. As you're hearing more about game mechanics, don't think about “games”. Instead pay attention to how these can help your business.
  26. 26. QR on the Cheap Bit.ly and Goo.gl have free QR with their URL shorteners Have analytics on your landing pages Google Analytics are free! Print stickers (cards, brochures, collateral, signs, tradeshow booth, etc.)
  27. 27. Best QR Code Practices: <ul><li>Don’t just throw it out there. </li></ul><ul><li>Keep it simple </li></ul><ul><li>URL shorteners (bit.ly, goo.gl) </li></ul><ul><li>Codes should link to relevant, mobile optimized content </li></ul><ul><li>Use analytics to gauge effectiveness, refine approach and justify further implementation </li></ul><ul><li>Share how QR codes work with everybody Derived at a SocialExpedition Breakfast with Joe Spake, Rachel Smith, and Tim Scoutelas </li></ul>
  28. 28. QR for $erious Some sites to check out for more serious implementations. - ScanLife.com - 2DBarcodeStrategy.com - Jagtag.com - BeQRious.com Nashville: QRHere.Biz Irene Williams
  29. 29. Thank You! If you don't know Dave Delaney , thank him too. He's a “godfather” in the whole Nashville pod/bar camp thing, just ask him about the monthly Geek Breakfast. The only way you'll stay abreast is to network and share with your peers. @LaLunaBlanca DaveBarger.com – LunaWeb.com
  30. 30. MobileCamp Memphis Mark your calendars to make it over to Memphis on Saturday May, 7 and geek out to learning/sharing in the mobile space. Visit MobileCampMemphis.com Thanks #PCN11 – it was awesome!

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