The document discusses how the author addressed their target audience of 16-18 year old, mostly white and middle class teenage girls in the UK for their magazine. Some key ways included using pink as a house color since it is stereotypically girly, only featuring teenage girl models that fit the target demographic, including topics in the strapline that the audience likes such as hobbies and interests, including technology like a phone and social media references that the younger generation is obsessed with, and using fonts and styles associated with trends the audience may be aware of like pastel goth subculture.