The document discusses ways the media product targeted and appealed to its intended audience. The target audience was 17-25 year olds, both male and female, interested in pop and chart music. To attract this audience, the producer used focus groups for feedback, bold colors, mysterious language and images on the cover, clear layouts, casual language, clothing and poses the audience could relate to, and direct eye contact in photos. Repetition of design elements across pages also helped attract and engage the intended readership.