There's so much more to running a successful copywriting business than simply having great commercial writing skills.
You also need to promote yourself like mad.
In this interview article, 6 leading UK copywriters tell you how they market their services and attract better paying clients.
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Increasingly strategic in modern organizations, IT departments have adopted multiple protocols and performance measurements to maximize value to their business by enabling greater efficiency. However, while IT has often been the source of intelligence for other departments, IT leaders have lagged in deploying their own analytics to support service improvement. In this session, you’ll find out how analytics can expand the view of IT as you evaluate five innovations that affect service attainment and cost. Gain new insights into using analytics to increase IT value to the business, improve resource utilization, eliminate bottle necks, and understand support cost.
2011 North Bridge Future of Cloud Computing StudyNorth Bridge
2011 North Bridge Future of Cloud Computing Study|Results of industry-wide survey conducted in partnership with Gigaom, 451 Research + 30 collaborators.
2014 North Bridge Future of Open Source StudyNorth Bridge
2014 Future of Open Source Study; presented via Webinar with panel moderation from North Bridge and panelists:
Lou Shipley, CEO at Black Duck Software (@loushipley)
Jeffrey Hammond, Principal Analyst at Forrester Research (@jhammond) Guy Martin, Senior Open Source Strategist at Samsung Research America (@guyma) Kerrin Perniciaro, Manager of IT Communications & Web Strategy in the Division of Information Technology (DoIT) at Stony Brook University (@SBUDoIT) Brian Gentile, Chairman and CEO of Jaspersoft (@BrianG_Jasper)
A record-breaking 1,240 industry influencers took the 2014 survey, answering questions about OSS trends, opportunities, key drivers of open source adoption, community engagement, and the business problems OSS solves now and in the future. study highlight this democratization and proliferation of open source in three main areas: new people, new technologies, and new economics.
Open source is enjoying a proliferation that starts with a growing number of new developers at the grass roots. Many then go on to join enterprises who themselves are engaging in open source projects. Further news in the survey shows enterprises now organizing to contribute back more actively; as they realize the importance of open source innovation to jumpstart careers and kickstart projects. As our survey continues to show open source is consuming the software world as the inherent quality, functionality, and increasingly ease of deployment creates a powerful gravitational pull on people and industries. This self-reinforcing, virtuous cycle will result in the most exciting applications having an open source foundation. Which is why many of the leading technology areas such as cloud, big data, content management and mobile are treating open source as their 'foundational platform. Further, more new areas like the Internet of Things, which requires interoperability and extensibility, can only be met by open source initiatives, hence the emergence of new communities such as the AllSeen Alliance, according to the North Bridge Press Release.
2011 North Bridge Future of Open Source StudyNorth Bridge
2011 Future of Open Source study; presented at InfoWorld Open Source Business Conference Keynote Panel: Tom Erickson, CEO, Acquia; Adrian Kunzle, Managing Director, Head of Firmwide Engineering & Architecture, JP Morgan; Mike Olson, CEO, Cloudera; Jim Whitehurst, President & CEO, RedHat. The panel was chaired by North Bridge. More than 450 respondents took part in the 2011 survey, including representatives from both the vendor and non-vendor communities. Respondents were asked about a wide range of issues impacting the open source software (OSS) landscape, including: economic impact on OSS, key drivers and barricades for OSS adoption, and suggestions for building and maintaining a profitable OSS business model.
For the first time, supporting the fact that open source has truly gone mainstream, end users accounted for 60 percent of the survey respondents and the quality of responses continues to increase, spreading across all levels of IT management from developers to a large number of C-level executives. Respondents have identified SaaS, cloud and mobile as the main areas that will have a dramatic impact on open source and that are driving growth.
The open source customers are now more focused on maturing technology issues, including improved operational excellence around areas such as support, product management, feature functionality and return on investment. This is in contrast to earlier years where the survey had pointed to things such as the legal implications of licensing and conforming to internal policies.
56 percent of respondents believe that more than half of software purchases made in the next five years will be open source.
95 percent of respondents noted that a turbulent economy continues to be “good” for OSS, though for the first year ever, lower cost has been overtaken by freedom from vendor lock-in as what makes OSS more attractive.
When asked about revenue generating strategies likely to create value for vendors, 56% of the respondents said that an annual, repeatable support and service agreement was the most likely.
2013 North Bridge Future of Open Source StudyNorth Bridge
2013 Future of Open Source Study; presented via Webinar with thought leaders from North Bridge, Acquia, Black Duck, Thomson-Reuters, Hortonworks, & Jeffrey Hammond, Forrester. The panel was chaired by North Bridge. The 2013 survey represents the insights of more than 800 respondents – the largest in the survey’s history - from both non-vendor and vendor communities. study reveal the cultural impact of open source software and its influence on everything from innovation, to collaboration among competitors, to hiring practices, is revolutionizing the way organizations work and do business.
It's been recognized that software is eating the world. Our seventh annual Future of Open Source survey points to the fact that open source is eating the software world. This year's results signal a shift in reasons why open source is chosen over proprietary alternatives. Increasingly, enterprises see it as leading innovation, delivering higher quality and driving growth rather than being just a free or low-cost alternative. Going forward, as broader adoption creates a virtuous cycle of innovation and investment, we can expect more disruption from open source, new business models and many more exciting new projects and companies, according to the North Bridge Press Release.
Cloud adoption continued to rise in 2013, with 75 percent of those surveyed reporting the use of some sort of cloud platform – up from 67 percent last year. That growth is consistent with forecasts from GigaOM Research, which expects the total worldwide addressable market for cloud computing to reach $158.8B by 2014, an increase of 126.5 percent from 2011.
This year’s survey finds several important shifts in why and how cloud computing is being used, obstacles to adoption, where cloud decision-making resides within organizations, and how the vendor landscape is changing. It also serves as a barometer for the industry’s progression. Feedback from across the different categories of respondents was consistent, signaling a convergence of vendor and user needs. Further, the survey reveals that business is driving the revolution deriving clear benefits from cloud adoption in the form of continuous innovation and business agility to yield competitive advantage.
Determining Bias to Search Engines from Robots.txtnitchmarketing
Search engines largely rely on robots (i.e., crawlers or spiders) to collect information from the Web. Such crawling activities can be regulated from the server side by deploying the Robots Exclusion Protocol in a file called robots.txt. Ethical robots will follow the rules specified in robots.txt.
Websites can explicitly specify an access preference for each robot by name. Such biases may lead to a “rich get richer” situation, in which a few popular search engines ultimately dominate the Web because they have preferred access to resources that are inaccessible to others. This issue is seldom addressed, although the robots.txt convention has become a de facto standard for robot regulation and search engines have become an indispensable tool for information access.
We propose a metric to evaluate the degree of bias to which specific robots are subjected.
We have investigated 7,593 websites covering education, government, news, and business domains, and collected 2,925 distinct robots.txt files. Results of content and statistical analysis of the data confirm that the robots of popular search engines and information portals, such as Google, Yahoo, and MSN, are generally favored by most of the websites we have sampled. The results also show a strong correlation between the search engine market share and the bias toward particular search engine robots.
For more information, visit http://nitch.marketing
2010 North Bridge Future of Open Source StudyNorth Bridge
2010 Future of Open Source study; presented at InfoWorld Open Source Business Conference Keynote Panel: Jim Whitehurst, President & CEO Red Hat, Larry Augustin, CEO, SugarCRM, Tim Yeaton, President & CEO Black Duck; Dries Buytaert, Founder & CTO, Acquia. The panel was chaired by North Bridge. The study, collected from over 550 respondents including both vendors and non-vendors, highlight a range of significant issues continuing to impact the open source software landscape. Economic conditions, key market drivers and forecast for the coming year are among the topics taking center stage.
These top 3 work home jobs are legitimate work home jobs that you can start today. These top 3 work from home jobs can be very lucrative meaning they can pay quite a lot.
6 Step Guide to Become a Successful Freelancer Tips in 2020 - GeoflypagesGeoflypages
How To Become A Successful Freelancer: A 6-Step Guide Tips in 2019-2020. Fiverr, Freelancer, Upwork, SimplyHired, Hireable, Skyword, PeoplePerHour, TaskRabbit, FlexJobs, etc are the most popular freelancing websites in 2020. Freelancing is a worldwide online working platform. You can hire professional and experts designer, developers, digital marketers, and more expertise. Follow this strategy to work on projects online and make money from both part-time and home.
Scott greer – consultant for digital marketing strategiesfreelancermap team
Scott is a digital marketing strategy consultant and decided to become a freelancer to spend more time with his family. Read more about his personal success story...
The Segmentation,Targeting,Poisitioning model is useful when creating marketing communications plans since it helps marketers to register premise and then develop and deliver customize and relevant messages to engage with different audiences.
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Hi and welcome to Top Affiliate Tactics, where you will discover over 8 powerful methods which you can use to offer a boost to your affiliate commissions
Networking as a Sales Tool - 5 Sure-Fire Steps to Increase Sales SuccessThe Chief Storyteller
Generally, a networking event is one big blind date. You never know who you will meet next. Networking is all about the deliberate development of professional relationships. Just as with personal dating, business dating takes time. You wouldn’t expect to get married on the first date. The same holds true with networking. Here are five sure-fire steps to make your networking more focused and effective to capitalize on opportunities, eliminate distractions, and increase your sales and development success.
Better Blogging for Better Results - 8 Tips to Generate Opportunities from Bl...The Chief Storyteller
On September 3, 2005, the screaming and shouting stopped. I finally gave in to writing my first blog. Back then, I did not have the appreciation for the power of blogging that I have today. Well-written, organized, and timely blogs offer tremendous benefits. If you look at social media today, blogging is rarely mentioned as a top application. And the irony is that, more likely than not, sites like LinkedIn, Facebook, and Twitter refer back to a blog entry as the source of the information. Here are 8 tips to generate more opportunities to connect quickly to your target audiences.
Your Guide To Online Affiliate Marketing SuccessSujoy Mukherji
Introducing Your Guide to Online Affiliate Marketing Success. Inside this ebook, you will discover topics about the basics - everything you need to know about affiliate marketing, 5 tips to become a super affiliate marketer, top 3 networks to earn more in 2021, 5 affiliate marketing strategies to use to boost sales, how to evaluate if an affiliate program is worth your time - growing your affiliate marketing business and much more!
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
Revealed the marketing tactics six successful copywriters use to build a better income
1. websitecopywritingservices.com http://websitecopywritingservices.com/blog/how-top-copywriters-attract-clients/
January 15, 2015
Revealed: The marketing tactics six successful copywriters use
to build a better income
You know the score.
You see other writers making mega bucks. Yet you’re just slogging
away for peanuts.
You long for clients who value your work and pay you the rate you
deserve.
And you dream of working for all those big brands just like the top
copywriters do.
So if only you could speak to writers who’ve been there and done
it. And find out just how they do it.
Well, actually you don’t need to. Because I’ve done it for you.
What’s in this article?
For this post I’ve rounded up six of the best UK copywriters to get
their insights into marketing a successful copywriting business.
Each has a strong online portfolio and a healthy mix of direct and
agency clients.
What’s more, they each have their own individual angle and story. So be sure to read them all.
And, at the end of the post, you can also get access to their exclusive bonus tips.
But what stands out about all these writers is that they’re not necessarily prolific bloggers or social media
superstars.
What’s different is that they’re real commercial copywriters, with real professional experience. And they
understand what goes into making a prosperous copywriting business.
So pay attention …
Leif Kendall
About Leif
Leif runs freelance copywriting service Kendall Copywriting, based in Poole on the South
Coast of England.
He’s a huge fan of the freelance way of working and author of Brilliant Freelancer, a guide
to building a happy, productive and profitable freelance business.
Leif also founded WriteClub – a regular meetup for like-minded writers in London and
Brighton.
1. What marketing do you currently do?
2. I don’t do nearly as much marketing as I once did, as my services are now in good demand.
But I still write blog posts at least once a month.
I also manage an active Twitter profile. Though I think it’s important to stress you won’t get any benefit by just
setting up an account and posting the occasional tweet. This simply won’t get you anywhere. Instead, you really
need to engage with others, be helpful and share people’s stuff.
2. Which marketing methods do you find most successful?
Both blogging and Twitter have worked well, as well as in-person networking.
But here’s the thing about networking.
The best prospects are often far too busy to attend the small local events. So what you’ll find is everyone’s in the
same boat – all just desperately looking for work.
At the better events, there are businesses looking to share ideas and build connections with potential suppliers.
That’s where you want to go.
But don’t expect immediate results. It takes time to build those relationships.
3. Do you have any specific types of target client?
Yes, web and marketing agencies.
4. How do you find or identify them?
I drew up a list of agencies and rang each of them up. Agencies get most of their enquiries by email. So I think
making a phone call is more effective, as it really helps you to stand out.
I also attended events for web professionals. Whenever I did any in-person networking, I made sure I got to know
the right people, such as web designers.
5. What’s the worst marketing mistake you ever made?
I’m quite fortunate that I’ve not made any really major mistakes. I think it’s because I’ve never put all my eggs in
one basket. As I try different things, I look at what works and what doesn’t. Then I adjust my marketing to focus on
the things that do.
6. What’s your top marketing tip for freelance copywriters?
I can’t tell you what a big difference it makes to have a professional-looking website and great content on it.
Sarah Turner
About Sarah
Sarah is a straight-talking freelance copywriter, who hates corporate jargon and arty
mumbo jumbo.
Based in London, she runs her own freelance business, Turner Ink, which she set up in
2005.
1. What marketing do you currently do?
These days I don’t have to do any, as pretty much all my business comes from word of mouth and repeat
3. business. I also get a lot of enquiries from my website.
But when I first started out 10 years ago I marketed like mad and used loads of different methods.
I sent out newsletters, contacted ad and marketing agencies, attended networking events and even did some cold
calling.
But as I gradually became established I needed to do less and less. The tipping point was after about 4 – 5
years. By then clients were nearly always coming to me.
2. Which marketing methods do you find most successful?
Cold calling. I only did it a couple of times. But it worked surprisingly well and I got quite a bit of business from it.
When you speak to someone on the phone, you have an opportunity to build up a rapport – which is why it can be
so effective.
3. Do you have any specific types of target client?
I always say the clients you want are the ones who pay your bills on time, regardless of sector. But if I had to
describe what my target clients are then they’re companies with a decent budget who believe in what you’re trying
to do.
4. How do you find or identify them?
These days they find me. But I can identify a time-waster pretty quickly: Anyone who emails you from a Hotmail
account. And anyone who says ‘Can you do a deal for this project as there will be tons more work coming your
way’. Guess what? There won’t be.
5. What’s the worst marketing mistake you ever made?
Really early on I spent £200 on a database from Thomson Directory. I could’ve found out the same information on
the Internet. Annoying.
6. What’s your top marketing tip for freelance copywriters?
Try a lot of channels. Try them all. See what works for you and do more of it. Also seek out other freelancers who
offer a complementary service such as graphic designers and web developers. Don’t forget to make friends with
other copywriters too. They can give you work.
Laurence Blume
About Laurence
Laurence has been a professional copywriter ever since he graduated in 1981.
He worked at some of the top advertising agencies in the UK, before launching his own
freelance business in 2000.
He’s written for many high-profile brands including Sony, Jeep, Goldman Sachs and
Unilever. Laurence also appeared on BBC One’s prime-time evening magazine The One
Show, in which he talked about advertising.
1. What marketing do you currently do?
In-person networking. I have a strong professional network, which I’ve built up over the last three decades. But
4. I’m always looking to build new relationships.
I also share carefully selected content on social media
On top of that, I do paid search and regularly advertise on LinkedIn. These are great ways to put you in front of
serious businesspeople. What I mean by that are people who are purposely on the lookout for professionals they
want to hire.
I also follow up anyone who’s viewed my LinkedIn profile.
2. Which marketing methods do you find most successful?
Word of mouth is definitely my most effective form of marketing.
And that makes sense, as people are always more inclined to follow a recommendation made by someone they
know and trust personally.
PPC also works well, although the market has become increasingly competitive. So it isn’t as efficient as it once
was.
All the same, it still gets you business – because you’re bringing yourself to the attention of people who are
looking for someone like you at that very specific moment in time.
3. Do you have any specific types of target client?
No – they can be anything from a solo entrepreneur to a global corporation.
But what is important is that they value and respect what I do. In other words, they’re not someone who simply
wants to get a job done quickly and cheaply. They want to build a meaningful relationship, fully appreciate what I
do and understand what I can achieve for them.
I also view every prospect from the perspective of a potential new relationship rather than simply a new project.
When you start working with a new client, you have to go through the process of getting to know them and what
their needs are.
But with long-term clients, both of you know the score. You value each other. You become more than simply
someone who writes copy. You become more like a consultant. And you gradually become an intrinsic part of what
they do.
These kinds of clients will phone you in advance to find out when you’re next available – because it’s you they
want and not anyone else.
4. How do you find or identify them?
I don’t find clients. They find me.
So it’s more a question of how I go about deciding which prospects are right for me.
I do this by listening. Or more specifically, asking questions, listening and making judgements.
You’ll often know the type of client you’re dealing with within the first few seconds of the conversation. For
example, it’s always a bad sign whenever someone immediately asks about price.
5. What’s the worst marketing mistake you ever made?
Being over reliant on the golden goose of Google.
5. It’s great to be able to depend on a consistent flow of work through my website.
But as I experienced for myself last year, you never know how your site might be affected by the next Google
update
So you can’t afford to be without a Plan B, as anything can happen quite literally overnight.
6. What’s your top marketing tip for freelance copywriters?
Build relationships. Because relationships deliver work.
Caroline Gibson
About Caroline
Caroline is an award-winning London-based freelancer. She’s been a copywriter all her
working life.
She worked for several top London ad and branding agencies, with big-name clients such
as British Telecom and Orange, before setting up on her own in 1999.
1. What marketing do you currently do?
I’ve been in the business a long time, so I no longer have to do any proactive marketing. All my work now comes
through client referrals, repeat business and enquiries through my website.
At one stage, though, I did try breakfast networking clubs. But these didn’t work particularly well for me. First, I had
a young family. So it was hard to commit to regular early morning meetings. Secondly, many of the prospects were
simply too small and had only limited marketing budgets.
One thing I still do is keep regular contact with former and existing clients. Every year I send them a digital
Christmas card. Each time I come up with a different creative concept. For example, last year I sent everyone a
specially designed CD with a selection of Christmas songs.
I also feel it’s important to maintain a strong visible presence online. So I try and keep up an active profile on
Twitter, LinkedIn and Google+.
2. Which marketing methods do you find most successful?
I remember a particularly effective marketing tactic at the time I was looking for my first copywriting job. Shortly
after I graduated I did a mailshot in which I sent out Valentine’s cards to creative directors. That really helped me
stand out and get on people’s radar. And it got me a whole load of job interviews.
Another thing I’ve always put to good use is my past work background.
I worked at various London ad agencies and also spent a year at Wolff Olins as their first in-house
copywriter. Having this branding consultancy experience gave depth and breadth to my offering when I went
freelance.
What’s more, I’d also won a few awards including D&AD. This helped me to get even more recognition and attract
better clients.
3. Do you have any specific types of target client?
Yes, I prefer to work for bigger clients. I also generally avoid start-ups – as the less experienced the client, the
more time they usually need.
6. 4. How do you find or identify them?
Nowadays clients come to me. But when I do get an enquiry, I’ll often spot signs that a particular prospect isn’t for
me.
Some very obvious examples are people who:
Send out a blanket email without referring to me by name
Contact me outside normal working hours, such as late in the evening
Request a quote for something like 30 blog posts – as they clearly want quantity over quality
5. What’s the worst marketing mistake you ever made?
Sometimes in the past I’ve let my social marketing fall to the bottom of the pile. Even now, I’ll often only think
about the work in hand. Making clients happy and getting money in the bank are your prime focus. But you still
also need to think ahead.
6. What’s your top marketing tip for freelance copywriters?
Get yourself a professional-looking website that does the work for you. Take time to think about your content –
especially your points of difference. Whatever you do, don’t rush it or do it on the cheap.
Derryck Strachan
About Derryck
Derryck started his career as an in-house copywriter for WEA Records in 1994.
Over the next 10 years he progressed through various writing-related roles in the music
industry, working on acts such as Iggy Pop, Meatloaf and the Spice Girls.
Since 2005 Derryck has been running his own copywriting agency, Big Star Copywriting,
based in Devon in the South West of the UK.
1. What marketing do you currently do?
We mainly focus on PPC advertising and SEO. But we also actively market to digital and search agencies. We
also get a lot of work through word of mouth.
2. Which marketing methods do you find most successful?
We get good results from all the marketing we do.
As our own preference is for search engine marketing, we don’t do any direct marketing, cold calling or
networking.
That doesn’t mean to say they’re a bad choice for other copywriters.
That’s the great thing these days – you have so many different ways you can market yourself. So virtually anyone
will find something to suit their own particular business.
3. Do you have any specific types of target client?
Yes. But, as most of our marketing is inbound, we tailor our website to target specific industry sectors.
4. How do you find or identify them?
7. We have several landing pages aimed at different writing markets, such as legal, travel, property and financial
copywriting. We also target the type of clients we want through the case studies we choose to share.
5. What’s the worst marketing mistake you ever made?
I wouldn’t say we’ve made any really big marketing mistakes. Sure, we’ve tried some types of marketing, which
have brought us few or no leads. But that’s how you refine your marketing – by experimenting and learning what
works and what doesn’t.
6. What’s your top marketing tip for freelance copywriters?
Don’t expect opportunities to simply fall into your lap. Instead, be prepared to put in the time and money to market
yourself professionally.
John McGarvey
About John
John is a freelance web copywriter based in north London. He writes almost exclusively
for online and has been creating content for the Internet for more than 10 years.
Much of his work has been for technology companies and he has a keen understanding of
how digital content works.
1. What marketing do you currently do?
I keep up an active Twitter profile and blog. But finding time to blog is difficult when you have so many other work
commitments.
All the same, I do generally update it once or twice a month.
2. Which marketing methods do you find most successful?
My website provides a good steady flow of leads. But a good proportion of these are not a particularly good fit for
my business.
I also do networking, focusing on like-minded people who are aligned to my business in some way. Although I get
fewer enquiries from this, far more of them end up becoming clients.
3. Do you have any specific types of target client?
Yes. It’s important to me to have a good working relationship with clients. So I look to work with people who
actually get the web and do interesting things on it.
A good client will see the value of quality content, appreciate good design and understand how they work together.
4. How do you find or identify them?
Most of my work is for digital use. So I regularly attend networking events where web designers, web developers,
digital creatives and other like-minded people hang out.
And when I get an enquiry, I consider several things before deciding whether we’re right for each other. For
example:
What’s their budget? Is there room for negotiation or changing the scope?
Do they have a clear brief? Do we share the same understanding of what’s required?