The pages of the magazine have been laid out in a simple but busy style without extravagant colors. Across the 4 pages there are a total of 10 images. There is a consistent brand identity established through the constant use of a dark red theme on grey backgrounds. The language used to describe the music is very passionate and promotes the genre strongly. Images are composed in an indie style, such as a wall and guitar combination. The artist is depicted as having a fixed style through the similar clothing worn across photos. While there is some variety, fonts are similar to provide flow. Larger bold fonts are used for headers, with burgundy red and dull colors emphasizing the indie genre through style and description of the music.