The document discusses guidelines for creating effective and contagious content. It recommends writing content that is easy to skim, direct, concise, and engaging. Content should be relatable, relevant, and solve real problems to attract and retain readers. Visual content is highlighted as particularly contagious due to its ability to convey information efficiently and evoke emotions. Proper use of images, color, typography and layout can help tell a business's story. Metrics from Buzzfeed show social sharing is critical for content to go viral.