Steph Webb is considering which media institution to distribute their upcoming film product. They researched companies like 20th Century Fox and Lionsgate but decided Sony Pictures would be the best choice. Sony distributes a variety of genres including romance, which is important for Steph's film. Sony also successfully distributes films according to the correct demographics for maximum efficiency. As a successful company, Sony has experience creating both small and large profits in the UK from films that were hits with their targeted audiences. Steph believes Sony would be a good choice because their film has similarities to other romance films Sony has handled previously, but also has a unique storyline that could interest Sony.

1. Steph Webb

2. It is really important to choose the right media
institution for my product. It is important because you
need to be with a media institution that uses the
correct demographics in order for your media
product to be distributed in the most efficient way
possible. By using demographics, the media
institution ensures that your media product is being
shown in the areas or regions that are most likely to
watch it.
Choosing the right media institution
for my product:

3. After researching multiple distribution companies
such as 20th Century Fox and Lionsgate, I have
decided that I think the most appropriate distribution
company for my finished film opening product would
be Sony Pictures (Released).
Who I would choose?

4. I would choose Sony Pictures for a variety of different
reasons. They distribute a variety of genres including
romance. This is important for me as they would
know the best way to distribute my film. This would
mean that it would most likely be distributed
according to the correct demographics would be best
appropriate. Sony Pictures is also successful company
who have distributed films that have been a huge hit
with their targeted audience and have made both
small and large profits in the UK.
Why I would choose them:

5. I think that Sony Pictures would distribute my product
because it is similar to previous films they have dealt
with. It is similar to other romance films in terms of
common conventions. This similarity means that they
would have a better chance at being successful when
distributing my product. Their distributed films have
been varied in order to attract the audience and I
think that my storyline is slightly different to the
previous ones they have distributed, so they might be
interested in it.
Why would their distribute my
product?

6. Films of my chosen genre that they
have distributed:
THE VOW
Budget: $30,000,000 (estimated)
Worldwide Box Office: $197,618,160
FRIENDS WITH BENEFITS
Budget: $35,000,000 (estimated)
Worldwide Box Office: $150,483,765
Budget: $8,000,000 (estimated)
Worldwide Box Office: $10,732,909
Budget: $38,000,000 (estimated)
Worldwide Box Office: $205,230,042
NOT EASILY BROKEN
THE UGLY TRUTH