The document discusses establishing a target audience for a romance film. Research showed that romance films are most popular with females ages 25-34. As a result, the author decided their target audience would be young adult females. To connect with this audience, the author analyzed conventions from successful romance films like The Notebook, Dear John, and The Holiday. Understanding the conventions of films this target audience enjoys helped the author develop an opening that would appeal to and be appropriate for young adult females.

1. In order for my film to be successful in its genre, I need to
establish a specific target audience that I feel that would best
relate to my chosen storyline. If a target audience were not to
established, it would be harder for my film to be marketed and
promoted efficiently. The intended target audience that I feel
would be most appropriate for my film opening, would be
young adults who are female.
When conducting my research, I was able to get information
as to what types of people are most likely to watch a romance
film. From the information I gathered, I found out that the age
range of people that are most likely to watch them is 25-34. I
also discovered that the gender with the highest percentage
was females. 85% of people who watch that genre of film are
females compared to the 25% of males. I therefore decided to
use this research gained to help decide the target audience
for my romance film opening.
After deciding who my target audience would be, I then had to
plan my film opening. In order to connect with the intended
audience, I had to research what famous romance films had
been successful and what type of romance films that my target
audience would and have watched. Once I had found these
films (The Notebook, Dear John and The Holiday), I
deconstructed each individual film and analysed the
conventions within each. I did this because it helped me to
establish what conventions my target audience would most
likely want to watch. By establishing the conventions, it made
it easier to connect with the intended audience at a level that
they would enjoy and therefore would be appropriate.
I also thought that the target audience would be most appropriate for my film opening because
it consists of the use of love. The age of my target audience is at the age where they’re starting
to want to settle down or maybe already have. Therefore; having them as my target audience
would be a good idea as they would understand the way in which the old woman feels about
her husband and they would demonstrate connection between the opening and their love lives.