A smaller, independent distributor like Cinema For All would be best suited to distribute the film Snitch because it has a low budget and niche audience. Large distributors like Universal Pictures focus on big budget, mass appeal blockbusters, and would likely change elements of Snitch like its cast and writing to broaden its audience. While distribution by a major studio could increase box office returns through wider reach, it would alter the independent style and lower budget nature of the film.

1. Question 3: What kind of media institution might
distribute your media product and why?
The kind of media institution that might distribute Snitch would be a smaller, more independent
distributor. This could be a local distributor, such as ‘Cinema For All’, as they are more suited
towards independent films, that are produced in a style similar to ours. This can be compared to the
‘Big Six’ that produce large blockbuster films to target mass audiences compared to our niche
audience. An example of a large distributor would be Universal Pictures. Because of the low budget
for our film, it would be more suitable for us to use a smaller distributor because of money
constraints. Also, if we were to be distributed by one of the bigger companies, this would change
our film massively because of the cast changes to A-list style actors, and the talented writing
provided by the distributor and studio. This would then appeal to the Big Six’s global audience. One
example of a film with our genre and style that was supported by a big distributor would be ‘The
Accountant’ (2016) which was distributed by Warner Bros. Pictures. This had a very large budget of
$44 million, and A-List actors such as Ben Affleck as a main protagonist. If this was implemented
into our film, this would contribute to the success of our film, by increasing overall box office sales
because of the increased audience numbers.