The document discusses distribution options for a low-budget British horror film. It suggests distributing through IFC Films, which has distributed similar films. While the film may appeal internationally, the main targets are the US and UK. Marketing strategies include using social media to build an audience and then increasing promotion with posters and ads depending on the budget. Self-distribution maintains full control but requires significant time and legal responsibility.

1. Distribution - the action of
sharing something out among
a number of recipients.

2. Film Distribution Companies

3. • The film we have produced is a horror film, distribution
companies that have distributed films like ours is IFC Films
who distributed ‘ The Human Centipede’ I believe this film
distributor would be interested in distributing our film as it
has similarities to other films they have distributed such as
The Human Centipede, The abandoned, Submerged which
have all done well.

4. Is your film going to appeal to UK audiences
only? Or does it have a wider appeal?
• Our film will have a wide international appeal,
however mainly targeting the US and UK as these
have increasingly popular film industries and a broad
set of horror films that are similar to ours, this means
we will gain the same audience. However due to our
main roles being British I believe it will attract the
British population more.

5. Marketing strategies, releasing strategies
and exhibition options
• Possible releasing strategies will be to use of social media such as uploading it onto
YouTube which would then be shared around by the public through twitter or
Facebook, this means we will be able to get feedback from our audience. Then as
the film increases in popularity and audience we will increase the marketing such
as promoting it in better ways such as making poster or leaflets that appeals to our
target audience, however if we had a larger budget we could use the TV as a more
successful place of advertisement that would gain a bigger audience.
• We would also need to do some further research into our target audience to know
where to distribute it and what would attract this audience .
• As we have only created a low budget British film we need to be aware of
competition with other small films.

6. Self Distribution
• You maintain full control and right of your film so this gives
you the responsibility in distributing your film this will save
money as you don’t need to take money out of your budget
for a distributor. However distributing a film yourself takes up
a lot of time and you have the responsibility in ensuring all
your legal rights.