This document discusses potential media institutions for distributing the author's media product and why. It suggests that major film distributors like 20th Century Fox would likely not accept it due to its lower budget. Independent distribution through new media outlets online is the cheapest option but may not reach a large enough audience. Preferably, the author would want a company like Film 4 to distribute it as they specialize in successful independent films. Alternatively, Entertainment Film Distributors, which has distributed mainstream horror films independently and successfully, would be an ideal choice given the author's film genre.

1. 3). What kind of media institution might distribute your media product and why? Distribution; the process of getting the film into the market place, making the audienceaware of the film and sustaining their interest using marketing and advertisements.

2. My media product would realistically never be accepted by the vertically integrated major film distributors such-as Twentieth Century Fox, as it isn't a high budget production and therefore may not make huge profits, even it is a fairly conventional product.Major film distributor?

3. Independent? From the title sequence to 'Watching' I think it looks like an independent which could be distributed like a new media, mainly because of how small the budget would be. This involves getting the film to the market place using the internet, it is the cheapest way of trying to get a mass market but is not yet widely enough used to make much money or allow for too many people to know about it. However, big films such-as Paranormal Activity, hit the viral market very well using this, but they also had Paramount distribution as well.

4. Preferably I would be able to get a company such as Film 4 to distribute my product, they specialise in distributing independent films very successfully like; 4 lions and Kidulthood. However, I also found that a film I researched was distributed in the UK through an independent company, which seem to specialise in more of the horror/action film genre. Entertainment Film Distributors, distributed films such as Saw and Lord of the Rings and would be the idyllic company for my film as they handle fairly mainstream horror films (mine mostly conforms with normal conventions), which are independent and still very successful.