The document discusses the effectiveness of combining a documentary with ancillary texts such as a radio trailer and magazine article. To attract their target audience of 19-30 year olds, establishing shots were used to highlight prominent social issues. Extracts from interviews and voiceovers were used in the radio trailer to summarize views expressed in the documentary. Rhetorical questions from the documentary were also used to pique listeners' interest. While a range of extracts were used, they focused mainly on universities rather than also including extracts on education and unemployment. Templates from existing successful documentary, radio, and magazine products were used as guides to incorporate effective elements into each product.

1. How effective is the combination of your main product and ancillary texts?
Social issue...
Firstly, as the topic of our documentary is a hugely Music...
prominent social issue, we needed to make this We also used the similar music styles for both the documentary
poignant at an initial glance in order to attract our and the radio trailer to create consistency in the mood and
target audience specifically of people aged 19-30, atmosphere created by the music that matched the busy, hectic,
which would include parents, students, graduates decision prompting music through the fast tempo drum beats,
and people at an early point in their working lives major scales, and looped structures. Our feedback showed that
(employed or unemployed) [our target audience]. To people considered the music appropriate and successful. I think
do this, we used establishing shots and images to this was because the music style we had chose is fairly neutral,
highlight that this is a social issue relevant to all of us. thus allowing the words and dialogue to specify the subject and
These include the images of Solihull Town Centre, a purpose, however its energetic tones influence and encourage
job centre plus (a recognised business all around the the listener to become alert and attentive and consider the
country), the image of London on the double page severity and importance of the issue and questions being raised.
spread and the sped up shot of the students and so However, I do feel that we could have heightened and
on. The idea and intention for this is to allow our dramatised the music in order grab the audiences attention
audience to recognise and relate to where it is, who more at the beginning in order to make it memorable, and in the
they are (e.g. Students), and the general topic that is case of the radio trailer, this would have made the
being addressed. Personally as our feedback and advertisement for the documentary more memorable, effective
responses show that people instantly recognised the and successful. Also for the documentary, personally I would
topics being addressed suggests that we were liked to extend and add some subtle and more discrete
successful in this. Also, personally I think we did background music throughout to maintain the attention and
include a range of shots relevant to the topic and focus of the audience with an enjoyable, rhythmic tones.
audience, such as the students, general public (which
is shown to feature people of different ages, social
groups, and occupations, the job centre plus
(relevant to unemployment, the establishing shots of
several different universities, across the country to
again show this is an issue that applies to many
people all across the country.

2. Effectiveness...
We chose to make up our radio trailer of a short voice over, summarising the topic and documentary and
extracts from the voice over and the formal interviews. We chose to do this in order to accurately
represent the documentary as well as effectively reveal, summarised views and opinions that are
expressed in the documentary, which are often common views of our target audience, or in contrast,
contradict their opinions. Either way, this will hopefully, attract our target audience by highlighting and
drawing out passions within the recipients, successfully encouraging them to watch the documentary.
For both the documentary and the radio trailer, we decided to open them with rhetorical questions that
are regularly being asked by the people of England. This not only is another devise that creates a
connection between the content of the documentary and the opinions and concerns of the listeners and
potential viewers that we are targeting. By beginning with questions in a documentary with a linear
structure, it creates the impression to the recipient that the documentary will provide answers to these
questions, again enticing the person to watch or continue watching the documentary.

3. Effectiveness...
Extracts...
To advertise the documentary accurately, we used extracts from the video and audio to use for
the magazine article images such as the images of the job centre plus and the establishing shot
of Solihull town centre and the extracts of the Vox pops and formal interviews we used in the
radio trailer. We tried to use a range of extracts to show the topics of education,
unemployment and universities. Yet in hindsight, the final extracts we used focused mainly on
universities, there is one extract on education yet this is not clearly specified in the extract
“they just need to find a system and stick with it”. Thus I think we should have either added
another extract or chosen a wider range. However, on the other hand this may provoke
intrigue and interest in the topic being discussed and therefore encourage them to watch the
documentary.
Then in the radio trailer we also tried to prevent limiting the
audience through aspects such as the areas specified, thus
with the vox pop extracts , the only region that is specified is
England when compared to Scotland, this only strengthens
the idea that the issue relates to a audience across the
country and also, the nation.
In order to create the three products, we used existing products as
templates. For example we used the ‘Fairy Job Mother’ documentary,
‘David Attenborough’s Life Story’ radio trailer and the ‘What’s on TV’
doctor who article. We used these as they had elements in common with
our products such as the topic, type of advertisement, structure and so
on. Generally, I think was the most efficient may to create successful
products through the most effective elements of each product.