The document discusses how the media product represents social groups through its cover model. The cover model wears stereotypical "street" clothing like a hoodie and tracksuit but is also glamorously made up, challenging stereotypes by showing that success has nothing to do with appearance or clothing. The magazine aims to represent both genders by using attractive female models with makeup in high-key lighting, appealing to its target audience. The artists portrayed have optimistic, energetic expressions representative of pop and electronic music genres that promote living life to the fullest.

1. How does your media
product represent particular
social groups?
QUESTION 2 JABIR ZAMAN

2. Stereotypes and Make-Up
I have challenged stereotypes as the cover star of my magazine and main
model is wearing stereotypical ‘street’ clothing which includes a hoody
and a tracksuit and is she is wearing makeup and looking glamourous.
This denotes that anyone can be successful and that you should not judge
a book by its cover and be prejudiced into thinking that if you are
wearing a certain type of clothing you should be doing this specific thing.
In this context, just because my model is wearing a hoody and tracksuit
does not mean she is a rap or grime artist.
Regarding make up,
My magazine was primarily focused towards both genders as I used
glamorous models (mostly female) with high key lighting as it reflects the
genres of Pop and Electronic. The use of make-up will make my models
look attractive and will definitely catch the attention of the males in my
target audience.

3. Body Language and Location
Body language and facial expression. My artists all give off an optimistic and energetic vibe which
is representative of the genres of my magazine. I was going for the happy look which allows my
artists to be seen as true pop and electronic artists, people who are living life to the fullest and
enjoying themselves and expressing themselves through the music that they produce.
Location
Graffiti art used as a background of a park near Brick Lane, this helps me give off the urban, ghetto
look I wanted to insinuate to my target audience of Yusra’s background and I chose this piece of
art specifically to remind them that it does not matter where you are from or what ‘ends’ you live
in, do not let stereotypes limit you or suppress your dreams in any way. You can achieve anything
with hard work and ignore other people’s belittlements. Thus the quote “Hard Work beats talent
when talent doesn’t work hard” which I included to inspire my target audience to go and chase
their dreams just like Yusra did and evoke a sense of happiness and hope in them.

4. My Main Model’s Background
My main model Yusra Khan is British Asian whose clothing represents her and the young generation of British
teenagers today. Visually, she simultaneously fits the stereotypical description of a typical British teenager living in
the deprived areas of London. She grew up in a family where her parents are immigrants who came to this country to
provide a better life. They were not rich back home in India thus making life for them and their family difficult in the
UK. They had very little income due to being not very educated. However, they did their best to fund Yusra and
support her in her dream of becoming a musician and ultimately, it paid off.
Though originally, due to her Asian Indian Heritage and culture, her parents were not very fond of the idea of her
becoming a musician. One of the reasons why was because she was female and they feared she would be the subject
of sexual objectifications and victim of misogyny. Furthermore, there are hardly any Indian Pop music artists and
Electric music artists out there, those two genres are dominated mostly by white people. Through this magazine, I
wanted to challenge the conventions of Pop and Electronic music by having an Indian Asian artist who is associated
with the genres.
All her childhood and before her rise to fame, Yusra was ridiculed for not conforming to the social norm of listening
and consuming rap and grime music which was and still is common with the youth of today. Instead, she preferred
Electric and Pop music which was not as common thus people viewed her as ‘weird’ for listening to those genres.
However, she ignored them and spent many years learning to play various instruments and various genres of music.
She even learnt how to rap and did enjoy elements of grime, even though they were not her preferred genres.

5. Message and Lexis
The message I want to denote is that diversity is wonderful and that you should not just limit yourself
to just one thing. In this case, Yusra made herself a ‘Jack of all Trades’ by learning different music
genres, thus making her a very successful musician in general, even though she primarily specialises in
Pop and Electric music.
Regarding the lexis of my media product, I had taken into consideration of my target audience of
teenagers and young adults and made sure the language is very casual and informal but not too
informal that it is extremely explicit to read. I did this because I did not want to bore my target
audience with excessive formality and all my models are young so it is expected that they would speak
with a bit of informality.