The document discusses how the media product represents its target audience of teenagers. It uses images of models in clothing and with props associated with the Britpop music genre to represent both male and female teenagers. The positioning of the models and their facial expressions aim to portray the target audience as young, fun, joyful, and carefree. A range of clothing items and an accessible price point are used to represent teenagers across socio-economic classes. Articles are written in a style teenagers can relate to. Bright colors in the design further aim to represent and attract teenage readers.

1. QUESTION TWO
How does your media product represent
particular social groups?

2. Whilst producing my final product, I had to think of how I was
representing my target audience of teenagers, split 70/0 between female
to male. “Representation refers to the construction in any medium
of aspects of „reality‟ such as
people, places, objects, events, cultural identities and other abstract
concepts.” In my magazine, I mostly represented people, however within
my planning there are further links to objects and events. I have
represented them through the use of images and props.

3. MISE-EN-SCENE
I have used props when shooting my two models to further represent my target
market. I have used a Union Jack whilst shooting my model [Tara Symonds]. This
represents my target audience because it connotes the genre of music that they
would be interested in. The Union Jack has a lot of associations with my genre of
music, for example, the Union Jack dress which Geri Halliwell wore with the Spice
Girls. It is also linked to the 1977 Silver Jubilee, when the British punk genre of
music first came about, the foundations of British music today. I also used a pair of
Ray Ban wayfarer sunglasses to represent my target audience because of the
associations with the mysteriousness of wearing sunglasses to hide your eyes.

4. MISE-EN-SCENE
I have shot my model [Tara] wearing an Oasis t-shirt, blue heels, and a
coloured pair of shorts. I feel that this represents my target audience
because it has connotations to Britpop, which is the genre of MALICE,
and the type of music that teenagers would be interested in. I feel that
this would attract my female consumers, however I decided to shoot Ellie
wearing a large leather jacket and studded shorts, I did this to attract male
consumers within the genre of Britpop music.

5. MODEL POSITIONING
I have shot both of my models [Tara & Ellie] in dynamic positions, this was to
represent the young and fun nature of my target audience. I wanted to represent my
target audience as joyful, to achieve this I shot my model [Ellie] smiling to the
camera and engaging with the reader. My model’s facial expression [Ellie] is
positive, presenting my target audience as positive people. I feel that I have
represented my models in different ways, Ellie seems to take her music more
seriously whereas Tara is represented as having more fun, this is from the way that
her arms are up in the air, this signifies that she is carefree. I used both of my
models because they fit my target age group, but are also very fitting to the fashion
and style look of my magazine.

6. CLASS
My magazine’s target market doesn’t have a particular socio-economic group
attached to it, I decided to make my magazine accessible to anybody of the age
group which ‘MALICE’ is targeted towards. I have represented this decision by the
range of clothing and props that I have used whilst shooting my models. For
example, I have used an inexpensive Union Jack flag, but I have also used a pair of
Ray Ban sunglasses, which might appeal to 3rd class consumers, and 1st class
consumers. I have also represented my decision to not attach a particular class to my
magazine by pricing it at £2.99, this price makes it accessible to both low income
consumers and high income consumers.

7. MAGAZINE GENRE
The musical genre which I have centred my magazine around is
representing my target audience of teenagers because it would attract
them to my magazine. I had to think how I would represent the age and
gender of my target audience. The genre ‘Britpop’ is a subgenre of
alternative rock that originated in Britain, it was most popular in the early
1990’s, influenced by rock bands from the 1960’s and 1970’s. I decided to
cover this genre because I know that a lot of teenagers can relate and are
interested in this genre in particular.

8. ARTICLES
Everything which I have written is written in a way in which a teenager would
be able to relate to, for example, I have written about iconic artists such as The
Beatles and used quotes from Oasis songs. By looking through fashion and
other music magazines which share my target audience, I was able to
understand how articles were written and how other magazines targeted
teenagers.

9. COLOUR SCHEME
I decided to use a colour scheme of red, white and navy blue, not
only because of it’s associations with my Britpop genre, but they are
very bright colours. Bright colours would represent my target
audience because my research shows that teenagers would be more
inclined to purchase magazines that include bright colours as they are
more interesting to the eye.