Myles Price discusses potential media institutions to distribute a new music magazine. Bauer Media would be a good choice as they publish similar magazines like Kerrang and Q that appeal to a similar target audience. Distributing an unconventional magazine could intrigue new readers and widen Bauer's audience. However, Time Inc. may also be suitable since they distribute popular music magazines like Uncut and NME that have comparable target audiences, allowing Myles' magazine to appeal to those readers as well. As an experienced publisher of well-known magazines, Time Inc. could effectively promote the new title.

1. Evaluation Q3
By Myles Price

2. Q). What kind of media institution might
distribute your media product and why?
• I think Bauer media would be a good media institution to
distribute my magazine as the company also publish
magazines like ‘Kerrang’ and ‘Q’. if my magazine were to be
published by Bauer I believe it would do well as it will appeal
to certain readers as the target audience is slightly similar to
that of the two music magazines previous listed. The fact that
the magazine is not what Bauer usually publish is an
advantage as people will be intrigued by this and want to
check it out. This will also benefit Bauer as it will widen their
target audience. The success of Kerrang and Q is yet another
show of experience from Bauer.

3. However
• I also think Time INC. (formerly known as IPC) would be the best publisher
to distribute my music magazine. This is due to it being a very popular
media institute and distributing successful magazines such as ‘Uncut’ and
‘NME’. The target audience for my magazine is similar if not the same as
that of NME which means the readers will be more willing to purchase my
magazine as it will appeal to them in a similar way. As Time INC. deals with
well-known magazines which shows experience this will also help with the
promotion and push the magazine to consumers who have an interest in
the genre.
Social Class gender Most popular age