Presentation of comparative study between SWIGGY and ZOMATOVashu Panwar
This is the Presentation that presented in front of 120+ persons and got awarded for this. This is based on the research conducted over in the area of NCR region.
1. Swiggy is an Indian food ordering and delivery startup based in Bengaluru that was founded in 2014.
2. It started with 6 delivery executives and 25 restaurants, but has since expanded to over 6,000 delivery executives across 8 cities in India.
3. Swiggy has raised a total of $464 million in funding from investors including Bessemer Venture Partners, Norwest Venture, Accel Partners, and SAIF Partners.
Zomato was founded in 2008 as Foodiebay by Deepinder Goyal and Pankaj Chaddah. It began as a restaurant discovery service and was later renamed Zomato in 2010. The document outlines Zomato's business model, services, marketing strategy and competition. It finds that social media marketing has been very successful for Zomato and there is a growing trend of people spending more on dining out. However, it also finds room for improvement in Zomato's billing processes and delivery services to better compete with other food delivery platforms like Foodpanda.
Swiggy is an Indian food delivery startup founded in 2014. It began with 25 restaurants and 6 delivery executives in Bangalore and has since expanded to over 35,000 restaurants and 6,000 delivery executives across 8 major Indian cities. Swiggy's business model connects customers to restaurants through its mobile app and website, providing delivery services. It has raised over $465 million in funding from investors. Swiggy competes with other food delivery apps like Zomato and Foodpanda and differentiates itself through its own fleet of delivery personnel and lack of minimum order policies.
Swiggy is an online food delivery service based in Bengaluru, India that was founded in 2014. It was started by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini to provide an end-to-end food delivery service. Swiggy operates in 25 Indian cities and uses its own fleet of delivery personnel and a smartphone app to allow customers to order from restaurants. It has grown rapidly due to not having minimum order amounts or delivery fees. Swiggy differentiates itself from competitors through reliable and fast delivery along with neat packaging.
Swiggy Market Analysis keeping Digital Marketing as area of focus. SWOT analysis, company profile, Digital Progress, Marketing analysis, Market growth, competition analysis are all covered under this presentation.
A study of consumer satisfaction referring on Amazon Online ShoppingAmit Sarkar
This document summarizes a study on customer satisfaction with Amazon online shopping. The objectives are to understand customer satisfaction levels with Amazon, identify satisfaction factors, and evaluate what influences customer loyalty. It reviews literature on customer satisfaction in online shopping and profiles Amazon's business model, products, vision and marketplace roles. The scope is regular Amazon customers and factors impacting their satisfaction levels. Limitations include focusing only on Amazon customers and using questionnaires for data collection.
Presentation of comparative study between SWIGGY and ZOMATOVashu Panwar
This is the Presentation that presented in front of 120+ persons and got awarded for this. This is based on the research conducted over in the area of NCR region.
1. Swiggy is an Indian food ordering and delivery startup based in Bengaluru that was founded in 2014.
2. It started with 6 delivery executives and 25 restaurants, but has since expanded to over 6,000 delivery executives across 8 cities in India.
3. Swiggy has raised a total of $464 million in funding from investors including Bessemer Venture Partners, Norwest Venture, Accel Partners, and SAIF Partners.
Zomato was founded in 2008 as Foodiebay by Deepinder Goyal and Pankaj Chaddah. It began as a restaurant discovery service and was later renamed Zomato in 2010. The document outlines Zomato's business model, services, marketing strategy and competition. It finds that social media marketing has been very successful for Zomato and there is a growing trend of people spending more on dining out. However, it also finds room for improvement in Zomato's billing processes and delivery services to better compete with other food delivery platforms like Foodpanda.
Swiggy is an Indian food delivery startup founded in 2014. It began with 25 restaurants and 6 delivery executives in Bangalore and has since expanded to over 35,000 restaurants and 6,000 delivery executives across 8 major Indian cities. Swiggy's business model connects customers to restaurants through its mobile app and website, providing delivery services. It has raised over $465 million in funding from investors. Swiggy competes with other food delivery apps like Zomato and Foodpanda and differentiates itself through its own fleet of delivery personnel and lack of minimum order policies.
Swiggy is an online food delivery service based in Bengaluru, India that was founded in 2014. It was started by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini to provide an end-to-end food delivery service. Swiggy operates in 25 Indian cities and uses its own fleet of delivery personnel and a smartphone app to allow customers to order from restaurants. It has grown rapidly due to not having minimum order amounts or delivery fees. Swiggy differentiates itself from competitors through reliable and fast delivery along with neat packaging.
Swiggy Market Analysis keeping Digital Marketing as area of focus. SWOT analysis, company profile, Digital Progress, Marketing analysis, Market growth, competition analysis are all covered under this presentation.
A study of consumer satisfaction referring on Amazon Online ShoppingAmit Sarkar
This document summarizes a study on customer satisfaction with Amazon online shopping. The objectives are to understand customer satisfaction levels with Amazon, identify satisfaction factors, and evaluate what influences customer loyalty. It reviews literature on customer satisfaction in online shopping and profiles Amazon's business model, products, vision and marketplace roles. The scope is regular Amazon customers and factors impacting their satisfaction levels. Limitations include focusing only on Amazon customers and using questionnaires for data collection.
Swiggy is an Indian food delivery company based in Bangalore that offers delivery from restaurants with no minimum order amount. It has its own fleet of delivery personnel who carry one order at a time to ensure fast and reliable deliveries. Swiggy was founded to provide a complete food ordering and delivery solution for customers from local restaurants.
This document lists over 50 potential marketing project topics across various industries including luxury brands, retail, FMCG, financial services, consumer electronics, apparel, real estate, logistics, health and wellness, and agriculture. The topics focus on areas like branding, consumer behavior, distribution networks, promotional strategies, customer relationship management, and more. They provide opportunities to study marketing approaches, evaluate effectiveness, and analyze trends in different sectors.
Zomato implemented several solutions to address challenges with riders and restaurant partners rejecting food delivery orders. To improve rider retention and order fulfillment, Zomato introduced new salary and incentive plans that provided riders with a weekly salary and bonuses based on the number of deliveries and customer reviews. This increased average rider salaries. Zomato also displayed disclaimers on the customer app when restaurants marked items as out of stock or expected increased delivery times to improve the customer experience when orders were rejected. These changes helped reduce order rejection rates by approximately one percent within one week.
Zomato is an online restaurant guide that was started in 2008 as Foodiebay in India. It has since expanded to over 20 countries. To differentiate itself from competitors, Zomato focused on adding many new listings and features. It acquired UrbanSpoon in 2013 to enter the US, Canada, and Australia markets. Zomato's vision is to expand to 50 countries. It has seen large growth in listings, visitors, and revenue since 2008. Key success factors include its first mover advantage, strong content, good ratings system, funding, and social media presence. Zomato uses platforms like Facebook, Twitter, and Pinterest engage customers and has seen success through its marketing strategy and knowledge of competitors. It aims
A study on Comsumer Behaviour towards Online Shopping in MaharashtraGauri Belan
This document is a dissertation report submitted in partial fulfillment of the requirements for a Master's degree in Business Administration. The report examines consumer behavior towards online shopping in Maharashtra, India. It begins with an introduction on the growth of online shopping in India and how the internet has changed consumer purchasing habits. The objectives of the study are then outlined, followed by a literature review on previous research conducted on topics related to online shopping behavior. Relevant consumer behavior theories and definitions of key terms like online shopping are also presented. The report provides an overview of major online shopping websites in India and segments consumer behaviors towards online shopping. Influential factors on online shopping are also discussed.
This document summarizes research conducted on Reliance Trends stores. It provides an introduction to Reliance Trends and outlines the objectives, scope, and methodology of the research. Key findings from surveys of 30 Reliance Trends customers are presented, including that most customers are between 20-30 years old and visit during special offers. The research concludes that while customers are satisfied with some aspects of Reliance Trends, the stores could improve customer conversion rates and meet high expectations around pricing.
This document provides information about a summer internship project conducted at Reliance Trends to study customer satisfaction and promotional activities. It includes an introduction, declaration, acknowledgements, executive summary and table of contents. The intern conducted primary and secondary research to assess customer satisfaction levels and ways to meet customer expectations. A questionnaire was used to collect data from 50 respondents in Bangalore, which was then analyzed using bar diagrams. The findings and recommendations from the research aim to help Reliance Trends improve customer satisfaction and drive more customers through effective promotional strategies.
This document provides an overview of Zomato, an Indian startup that operates a restaurant search and discovery service. It discusses how Zomato was founded in 2008 and has since expanded to operate in 23 countries. The document outlines Zomato's history, services, employees, users, competitors and strategies for growth. Key points include that Zomato acquired over 1 million restaurant listings across 500 cities in 22 countries and sees over 19 million monthly visits on average. It also discusses the challenges Zomato faces in its online food delivery business and reasons for its success, such as its first mover advantage and strong social platform.
The document discusses the fast moving consumer goods (FMCG) industry in India. It analyzes the industry using Porter's Five Forces model. The FMCG industry is characterized by high volume and low cost products with short shelf lives that are sold through extensive distribution networks. The industry faces high rivalry among existing players who compete on price, promotions, distribution, and new products. Potential entrants face barriers like requirements for strong distribution networks and brands. Buyers have low bargaining power due to many alternatives. Suppliers also have low bargaining power. Substitutes pose varying levels of threat depending on utility and switching costs.
CONSUMER SATISFICTION ON AMAZON ONLINE SHOPPINGAmit Sarkar
This document discusses a study on customer satisfaction with Amazon online shopping. It begins with an introduction on online shopping and how Amazon is a popular site used by customers. It then outlines some common problems customers face like defective products, delivery delays, and items not being available. The objectives of the study are to understand customer satisfaction with Amazon, evaluate customer satisfaction levels, and identify factors that influence satisfaction. The scope covers Amazon customers and how service quality impacts satisfaction. The importance is outlined as providing insight to overcome uncertainties and indicate how to address customer problems. The limitations are that results only apply to Amazon customers and data collection uses questionnaires.
Human: Thank you for the summary. Summarize the following document in 3 sentences or less:
Swiggy is India's largest online food delivery platform, founded in 2014 in Bangalore. It connects customers to restaurants, handles food delivery through its own fleet of delivery personnel, and currently operates in over 100 Indian cities. Swiggy aims to offer fast, reliable delivery services while expanding its market share and customer base. Its strengths include timely deliveries, well-trained personnel, and wide restaurant selection. However, it faces weaknesses such as location constraints and low brand awareness. Opportunities exist in further penetrating the growing food delivery market, while threats include rising competition and changing regulations.
Project report on customer satisfactionAnkit Gupta
The document discusses customer satisfaction and techniques for measuring it. It provides an overview of why organizations focus on customer satisfaction, noting that satisfied customers improve cash flow and are less costly to retain than gaining new customers. The document also summarizes various techniques for measuring customer satisfaction, including through surveys, the Kano model, and SERVQUAL. It emphasizes that measuring customer satisfaction can provide insights into how well an organization is meeting customer needs and expectations.
A study of customer satisfaction on after sales and service conducted at arpi...Projects Kart
This document discusses customer satisfaction after sales and service. It introduces the topic and defines customer satisfaction as relating to satisfying human wants through exchange of goods and services. Satisfying customers is important for business management. The document outlines the objectives of the study which are to understand customer perceptions of after sales service, their satisfaction levels and what influences satisfaction. It also aims to study the impact on future sales and whether customers are satisfied with the service. The scope is limited to customers of Bajaj vehicles in Hassan, India. The study uses questionnaires and interviews as primary data collection methods.
This document provides information about Group 5's project on the consumer services industry. It discusses the origin of the industry when division of labor became commonplace. It then summarizes key events in the history of consumer services such as the telephone's invention and the rise of online help desks. The document also gives an overview of Zomato, including its origin and evolution, product portfolio, and PESTEL analysis of the online food industry and of Zomato. It analyzes Zomato's growth, profitability, business affiliations, strategies, and performance over time.
Zomato is an Indian company that started in 2008 as Foodiebay, providing restaurant information and user reviews. It expanded globally in 2012 by acquiring similar companies. The company offers features like menus, photos, ratings and reviews, online ordering and payments. Deepinder Goyal co-founded Zomato after seeing demand for menus at his job, and has overseen its growth into over 40 countries, including major acquisitions of companies in the US, Australia, and others. While facing competitors like Foodpanda, Just Eat, and Burrp, Zomato continues expanding its business and adapting its strategies.
Zomato is an Indian restaurant discovery and food delivery startup founded in 2008. It operates a mobile app that provides information about restaurants such as menus, photos and locations to help users discover new places to eat. Zomato aims to ensure no one has a bad meal by building experiences around dining and enabling restaurants. While it faces threats from competition and regulations, Zomato sees opportunities from expanding globally and increasing smartphone and internet users. Currently operating in over 10,000 cities across 23 countries, Zomato's vision is to help users find great places to eat anywhere in the world.
A study of restaurant with respect to ZomatoSameer Burman
The document discusses a study conducted on online food ordering services in Bangalore. It analyzes Zomato's performance and identifies opportunities for improvement. Key findings:
- Most restaurants were linked to Zomato and Swiggy, while Uber Eats and Foodpanda were growing in popularity.
- Customers satisfaction, marketing/visibility and commissions were the main reasons for partnerships.
- Pepper promotions were seen as most beneficial, followed by Salt.
- Over half of orders were online, especially on weekends and evenings.
- Delivery issues and technical problems were the major drawbacks.
- Support was generally satisfactory but could be enhanced, especially around delivery agents and offers.
This document discusses Swiggy's operations strategies. It provides details about Swiggy's founding, services offered, logo, key business units, and competitive priorities. Swiggy aims to provide best door-to-door food delivery service. Its main strategies are to change how India eats through expansion and offering deals. It focuses on more revenue, less serving time, and high quality through trained personnel, social media marketing, and fast delivery.
Abstract: Online Food Applications such as Food Panda and Grab Food have become some of the most downloaded applications in the Philippines. They are well known for the convenience they offer and their user-friendly system. The researchers aim to determine the demographic study of customer preference in using online food applications. The study is qualitative and used snowball sampling and online food application users. The researchers have interviewed 20 participants; the results show that participants ages 19-22 years old use online food applications because of their convenience and accessibility. Also, most of them agreed that discounts affect customers' decision-making in ordering. The results indicate that online food applications have increased due to the pandemic compared to the variables used in the analysis. The most critical aspect that has a significant effect on online food applications is convenience and restaurant choice.
Keywords: Online Food Applications, Customer Perception, Customer Preference.
Title: DEMOGRAPHIC ANALYSIS OF CUSTOMER PREFERENCE IN USING ONLINE FOOD APPLICATIONS
Author: Lynn Jasmine M. Tatoy, Jome Kenneth S. Senier, John Carlou B. Segura, Mr. Mario Luis Jamoralin
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
Published on date: 01-april-2022
Vol. 10, Issue 1, pp: (1-18), Month: April 2022 - September 2022, Available at: www.researchpublish.com
For full paper details click on: https://www.researchpublish.com/papers/demographic-analysis-of-customer-preference-in-using-online-food-applications
Swiggy is an Indian food delivery company based in Bangalore that offers delivery from restaurants with no minimum order amount. It has its own fleet of delivery personnel who carry one order at a time to ensure fast and reliable deliveries. Swiggy was founded to provide a complete food ordering and delivery solution for customers from local restaurants.
This document lists over 50 potential marketing project topics across various industries including luxury brands, retail, FMCG, financial services, consumer electronics, apparel, real estate, logistics, health and wellness, and agriculture. The topics focus on areas like branding, consumer behavior, distribution networks, promotional strategies, customer relationship management, and more. They provide opportunities to study marketing approaches, evaluate effectiveness, and analyze trends in different sectors.
Zomato implemented several solutions to address challenges with riders and restaurant partners rejecting food delivery orders. To improve rider retention and order fulfillment, Zomato introduced new salary and incentive plans that provided riders with a weekly salary and bonuses based on the number of deliveries and customer reviews. This increased average rider salaries. Zomato also displayed disclaimers on the customer app when restaurants marked items as out of stock or expected increased delivery times to improve the customer experience when orders were rejected. These changes helped reduce order rejection rates by approximately one percent within one week.
Zomato is an online restaurant guide that was started in 2008 as Foodiebay in India. It has since expanded to over 20 countries. To differentiate itself from competitors, Zomato focused on adding many new listings and features. It acquired UrbanSpoon in 2013 to enter the US, Canada, and Australia markets. Zomato's vision is to expand to 50 countries. It has seen large growth in listings, visitors, and revenue since 2008. Key success factors include its first mover advantage, strong content, good ratings system, funding, and social media presence. Zomato uses platforms like Facebook, Twitter, and Pinterest engage customers and has seen success through its marketing strategy and knowledge of competitors. It aims
A study on Comsumer Behaviour towards Online Shopping in MaharashtraGauri Belan
This document is a dissertation report submitted in partial fulfillment of the requirements for a Master's degree in Business Administration. The report examines consumer behavior towards online shopping in Maharashtra, India. It begins with an introduction on the growth of online shopping in India and how the internet has changed consumer purchasing habits. The objectives of the study are then outlined, followed by a literature review on previous research conducted on topics related to online shopping behavior. Relevant consumer behavior theories and definitions of key terms like online shopping are also presented. The report provides an overview of major online shopping websites in India and segments consumer behaviors towards online shopping. Influential factors on online shopping are also discussed.
This document summarizes research conducted on Reliance Trends stores. It provides an introduction to Reliance Trends and outlines the objectives, scope, and methodology of the research. Key findings from surveys of 30 Reliance Trends customers are presented, including that most customers are between 20-30 years old and visit during special offers. The research concludes that while customers are satisfied with some aspects of Reliance Trends, the stores could improve customer conversion rates and meet high expectations around pricing.
This document provides information about a summer internship project conducted at Reliance Trends to study customer satisfaction and promotional activities. It includes an introduction, declaration, acknowledgements, executive summary and table of contents. The intern conducted primary and secondary research to assess customer satisfaction levels and ways to meet customer expectations. A questionnaire was used to collect data from 50 respondents in Bangalore, which was then analyzed using bar diagrams. The findings and recommendations from the research aim to help Reliance Trends improve customer satisfaction and drive more customers through effective promotional strategies.
This document provides an overview of Zomato, an Indian startup that operates a restaurant search and discovery service. It discusses how Zomato was founded in 2008 and has since expanded to operate in 23 countries. The document outlines Zomato's history, services, employees, users, competitors and strategies for growth. Key points include that Zomato acquired over 1 million restaurant listings across 500 cities in 22 countries and sees over 19 million monthly visits on average. It also discusses the challenges Zomato faces in its online food delivery business and reasons for its success, such as its first mover advantage and strong social platform.
The document discusses the fast moving consumer goods (FMCG) industry in India. It analyzes the industry using Porter's Five Forces model. The FMCG industry is characterized by high volume and low cost products with short shelf lives that are sold through extensive distribution networks. The industry faces high rivalry among existing players who compete on price, promotions, distribution, and new products. Potential entrants face barriers like requirements for strong distribution networks and brands. Buyers have low bargaining power due to many alternatives. Suppliers also have low bargaining power. Substitutes pose varying levels of threat depending on utility and switching costs.
CONSUMER SATISFICTION ON AMAZON ONLINE SHOPPINGAmit Sarkar
This document discusses a study on customer satisfaction with Amazon online shopping. It begins with an introduction on online shopping and how Amazon is a popular site used by customers. It then outlines some common problems customers face like defective products, delivery delays, and items not being available. The objectives of the study are to understand customer satisfaction with Amazon, evaluate customer satisfaction levels, and identify factors that influence satisfaction. The scope covers Amazon customers and how service quality impacts satisfaction. The importance is outlined as providing insight to overcome uncertainties and indicate how to address customer problems. The limitations are that results only apply to Amazon customers and data collection uses questionnaires.
Human: Thank you for the summary. Summarize the following document in 3 sentences or less:
Swiggy is India's largest online food delivery platform, founded in 2014 in Bangalore. It connects customers to restaurants, handles food delivery through its own fleet of delivery personnel, and currently operates in over 100 Indian cities. Swiggy aims to offer fast, reliable delivery services while expanding its market share and customer base. Its strengths include timely deliveries, well-trained personnel, and wide restaurant selection. However, it faces weaknesses such as location constraints and low brand awareness. Opportunities exist in further penetrating the growing food delivery market, while threats include rising competition and changing regulations.
Project report on customer satisfactionAnkit Gupta
The document discusses customer satisfaction and techniques for measuring it. It provides an overview of why organizations focus on customer satisfaction, noting that satisfied customers improve cash flow and are less costly to retain than gaining new customers. The document also summarizes various techniques for measuring customer satisfaction, including through surveys, the Kano model, and SERVQUAL. It emphasizes that measuring customer satisfaction can provide insights into how well an organization is meeting customer needs and expectations.
A study of customer satisfaction on after sales and service conducted at arpi...Projects Kart
This document discusses customer satisfaction after sales and service. It introduces the topic and defines customer satisfaction as relating to satisfying human wants through exchange of goods and services. Satisfying customers is important for business management. The document outlines the objectives of the study which are to understand customer perceptions of after sales service, their satisfaction levels and what influences satisfaction. It also aims to study the impact on future sales and whether customers are satisfied with the service. The scope is limited to customers of Bajaj vehicles in Hassan, India. The study uses questionnaires and interviews as primary data collection methods.
This document provides information about Group 5's project on the consumer services industry. It discusses the origin of the industry when division of labor became commonplace. It then summarizes key events in the history of consumer services such as the telephone's invention and the rise of online help desks. The document also gives an overview of Zomato, including its origin and evolution, product portfolio, and PESTEL analysis of the online food industry and of Zomato. It analyzes Zomato's growth, profitability, business affiliations, strategies, and performance over time.
Zomato is an Indian company that started in 2008 as Foodiebay, providing restaurant information and user reviews. It expanded globally in 2012 by acquiring similar companies. The company offers features like menus, photos, ratings and reviews, online ordering and payments. Deepinder Goyal co-founded Zomato after seeing demand for menus at his job, and has overseen its growth into over 40 countries, including major acquisitions of companies in the US, Australia, and others. While facing competitors like Foodpanda, Just Eat, and Burrp, Zomato continues expanding its business and adapting its strategies.
Zomato is an Indian restaurant discovery and food delivery startup founded in 2008. It operates a mobile app that provides information about restaurants such as menus, photos and locations to help users discover new places to eat. Zomato aims to ensure no one has a bad meal by building experiences around dining and enabling restaurants. While it faces threats from competition and regulations, Zomato sees opportunities from expanding globally and increasing smartphone and internet users. Currently operating in over 10,000 cities across 23 countries, Zomato's vision is to help users find great places to eat anywhere in the world.
A study of restaurant with respect to ZomatoSameer Burman
The document discusses a study conducted on online food ordering services in Bangalore. It analyzes Zomato's performance and identifies opportunities for improvement. Key findings:
- Most restaurants were linked to Zomato and Swiggy, while Uber Eats and Foodpanda were growing in popularity.
- Customers satisfaction, marketing/visibility and commissions were the main reasons for partnerships.
- Pepper promotions were seen as most beneficial, followed by Salt.
- Over half of orders were online, especially on weekends and evenings.
- Delivery issues and technical problems were the major drawbacks.
- Support was generally satisfactory but could be enhanced, especially around delivery agents and offers.
This document discusses Swiggy's operations strategies. It provides details about Swiggy's founding, services offered, logo, key business units, and competitive priorities. Swiggy aims to provide best door-to-door food delivery service. Its main strategies are to change how India eats through expansion and offering deals. It focuses on more revenue, less serving time, and high quality through trained personnel, social media marketing, and fast delivery.
Abstract: Online Food Applications such as Food Panda and Grab Food have become some of the most downloaded applications in the Philippines. They are well known for the convenience they offer and their user-friendly system. The researchers aim to determine the demographic study of customer preference in using online food applications. The study is qualitative and used snowball sampling and online food application users. The researchers have interviewed 20 participants; the results show that participants ages 19-22 years old use online food applications because of their convenience and accessibility. Also, most of them agreed that discounts affect customers' decision-making in ordering. The results indicate that online food applications have increased due to the pandemic compared to the variables used in the analysis. The most critical aspect that has a significant effect on online food applications is convenience and restaurant choice.
Keywords: Online Food Applications, Customer Perception, Customer Preference.
Title: DEMOGRAPHIC ANALYSIS OF CUSTOMER PREFERENCE IN USING ONLINE FOOD APPLICATIONS
Author: Lynn Jasmine M. Tatoy, Jome Kenneth S. Senier, John Carlou B. Segura, Mr. Mario Luis Jamoralin
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
Published on date: 01-april-2022
Vol. 10, Issue 1, pp: (1-18), Month: April 2022 - September 2022, Available at: www.researchpublish.com
For full paper details click on: https://www.researchpublish.com/papers/demographic-analysis-of-customer-preference-in-using-online-food-applications
The document discusses technology use in restaurants. It provides examples of tablets being used to place orders, pay bills, and play games. It discusses how often Americans dine out per month on average and compares this to a student survey. The document examines whether customers use mobile devices to order meals, finding that 69% do so. It also looks at popular restaurant review apps like Yelp and Urbanspoon. Finally, it notes that pizza is the most popular food ordered online and that marketers should consider these mobile insights.
The document discusses a study on the impact of social media on consumer buying behavior. The study aimed to understand how social media influences consumers' purchasing decisions and identify the key factors that motivate online purchases. A questionnaire was distributed through social media platforms and data analysis identified five key factors: referral, trust, awareness, communication, and convenience. Regression analysis found referral, trust, awareness, and convenience significantly impacted consumer buying behavior, but communication did not. Cross-tab analysis showed Instagram most influenced younger age groups while Facebook and YouTube impacted older groups, and preferences varied by occupation. In conclusion, the study identified the major social media factors driving online consumer purchasing decisions.
The document outlines an industry project to build a food delivery product to compete with Swiggy and Zomato. It discusses understanding the market and target customer segments, conducting user research to identify gaps and pain points, and developing a minimum viable product with key features based on a business model canvas. User research found demand for healthy meal subscriptions and opportunities to improve the delivery experience and food quality.
Forecasting Agri-food Consumption Using Web Search Engine IndicesQUESTJOURNAL
ABSTRACT : In this study, we examine Naver Trend of South Korea (similar to Google Trends), which is a real-time weekly index of the volume of queries that users enter into Naver. We aim to find that these search engine data improves accuracy in forecasting consumption of agri-foods. For a more detail explanation, we classify empirically agri-food items into several specific groups.The results are different by agri-food groups. The agri-food items often used for main or single dishes tend to show significant improvement for both insample estimation and out-of-sample forecast. However, agri-food items used mainly as minor ingredients are not significant. Even if the item is a main or single dish, agri-food items frequently consumed out of the home have no significant relationship. However, agri-food items mainly consumed at home are significant. Meanwhile, the significant difference between common products and brand products are not found. Rather, the more important criteria are macro trends. Agri-food items with gradual growth macro trends or long-term fluctuation have a significant relationship. On the contrary, the steady selling of ramen products or dumpling products is not significant.
(9) a study on consumer buying behaviour ppt hari master piecehariharanmasterpiece
The document discusses a study on consumer buying behavior towards online shopping in Dindigul district, India. It aims to analyze factors influencing consumer purchases online and preferences for online shopping versus traditional shopping. The study uses surveys of 1000 consumers and statistical analysis methods. Key findings include that awareness of online shopping sites differs based on demographics like gender, age and education. Motivations for online purchases like price, quality and fashion trends also differ based on education levels and gender.
The document discusses online shopping in India. It notes that online shopping has increased in popularity in recent years as it allows consumers to shop conveniently from home. The document then discusses customer satisfaction with online shopping and outlines some objectives and methodology for a study on factors that influence customer satisfaction with online shopping in India. Key findings of the study include that most respondents shop online for convenience and savings and prefer websites like Flipkart and Amazon. While online shopping provides benefits, it also presents some risks like delivery issues that companies aim to address.
Driving Forces for the Success of Food Ordering and Delivery Apps: A Descript...Dr. Amarjeet Singh
Ever changing demographics customers demanded changes in practices of marketers and especially in food ordering and delivery sector. Revolutionary advancement in information technology and communication has amended the way customers interact with sellers and particularly in the field of ready food. Customers can easily order the food and get it delivered at their door steps than earlier with the help of food delivery apps. The industry is growing at a pace than the expected due to many forces like convenience to customers, cost benefit, flexibility, more options to choose, time saving etc. The present study is based on previous researchers conducted on similar subject and it will emphasise on understanding the reasons for success of food ordering and delivery applications.
A Conjoint Analysis and Customers Approval in Food Delivery Services in Caban...IJAEMSJORNAL
Food delivery has become an essential part of our lives. Many people nowadays patronize this third-party service because of convenience, especially this time when people limit their movements and preferred to stay at home and be safe. Many food delivery services do their business in the City of Cabanatuan, hence, this study aimed to investigate the satisfaction rating of customers in the services performed by the providers using Conjoint Analysis and in a descriptive method of research. The answers in the questionnaire of the selected respondents were tallied, and the frequency, percentage, and weighted mean, of their answers were calculated in order to obtain their verbal interpretation. The result of the study from the data gathered revealed that young professionals are mostly the customers of food delivery services and cheap delivery charges, high-quality products even it is expensive is much valued by the respondents.
(9) a study on consumer buying behaviour ppt ah authorsHariharanAmutha1
This document summarizes a study on consumer buying behavior towards online shopping in Dindigul district, India. It includes the following key points:
- The study explores consumer motivations and preferences for online shopping using a sample of 1,000 respondents.
- Hypotheses test factors like awareness, gender, age, education that influence online shopping behavior and motivations such as price, quality, discounts.
- The methodology involves primary survey data collected through interviews and secondary data from previous studies, articles and the internet.
- Preliminary findings from the percentage analysis show respondents' gender, age, products purchased online and factors influencing purchases.
We have described here that what factors make online food delivery sector grown rapidly and some Contents about 3 major players-
1- Zomato
2- Swiggy
3- Uber Eats
Analysis of the Factors Affecting the Performance of Online Food Delivery Ser...IJAEMSJORNAL
This document analyzes the factors affecting the performance of online food delivery services in Cabanatuan City, Philippines. It discusses the study's methodology, results, and conclusions. The key findings are:
1) The majority of online food delivery service users are aged 23-31, female, and single.
2) The most significant factors affecting performance are ease of use of applications, delivery timeliness, and affordability of food.
3) Most respondents were satisfied with the overall performance of online food delivery services in Cabanatuan City.
This study examines factors influencing online shopping behavior among postgraduate students in Tiruvalla, Kerala, India. An online survey of 75 students found that gender and certain website factors correlated with preference for online shopping. Males had a more positive attitude than females. Privacy of personal information and availability of offers on websites had a significant positive correlation with online shopping preference, but variety of products did not influence preference. The study provides implications for how online retailers can target different demographic groups and priorities privacy and offers to influence consumer behavior.
IRJET - Study of Consumers Approach Towards Online Food ServicesIRJET Journal
1. The study examined consumer satisfaction with online food services through a questionnaire. It found that most respondents, 86.7%, like ordering food online.
2. The majority, 66.7%, use Swiggy to order, and over 66.7% spend more than 1000 rupees per month on online food.
3. While most found online food ordering convenient due to variety and deals, some faced issues with delayed or spoiled deliveries. The authors concluded online food is popular but saving payment details poses security risks.
Exploring the Factors affecting the prevalence of food delivery services in i...MangeshPatil358834
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A comparative study on centennials perception about swiggy and zomato vashu panwar
1. A COMPARATIVE STUDY OF
CENTENNIALS TOWARDS ONLINE FOOD
DELIVERY SERVICES BETWEEN
SWIGGY AND ZOMATO
Vashu Panwar1
, Madhu Singh2
Student Of ITS Engineering College, Greater Noida
ABSTRACT
Digital services are delivered through an information infrastructure such as the internet,
in various forms i.e. applications, web pages, social media, etc. In Today’s Scenario,
Centennials are more influenced by the Digital World. Electronic food ordering is
growing from the social sites to the daily run-down. The whole commercial aspect is
changing as “FOOD” is the major part of this. The Consumer behavior towards the
online food industries is changing day by day and also the impact of digital era by
which “Change the way India Eats”. The most common ordering channel is still the
Mobile Application. There are many factors influence the centennials related to Food
ordering and delivery. Consumer Satisfaction level that hold the customer by Swiggy
and Zomato. This research paper focused on the comparative study of customer
perception of e-service quality between two renowned companies Swiggy and Zomato.
This is the empirical research and the data has been collected from the primary sources.
The questionnaire was sent to 100 respondents out of which 65 gave valid responses.
Keywords: Consumer Behavior, Food delivery app, E-ordering, Behavioral Intention
2. 2
INTRODUCTION
In today’s world food sector contributes 32% in GDP. Swiggy and Zomato is one of
the most popular applications that provide services to the user for delivering the food.
The rise of digital technology is reshaping the industries. With the increased use of
technology, the number of centennials engaging into the digital sector are rapidly
increasing. Even Consumers are ordering online food through apps or websites, with
maximum convenience and transparency, expecting the same experience that they would
get from the outlet itself. To match up with the consumer’s expectations Swiggy and
Zomato are providing increased facilities and services to the customers. This scenario
doesn’t exist only in one country but across the globe. The objective of the study to
understand the future seems brighter for the online food industry of Swiggy and Zomato
as per Indian consumer, changing lifestyle. The growth of online food ordering and
delivery platforms by mobile app is increase as per the changing perception of the
centennials of the food apps. The main reason for electronic food ordering is that they
gain convenience and control. We are conducting this research to know the services of
Swiggy and Zomato and bring innovation in their services.
REVIEW OF LITERATURE
The research on centennials towards Swiggy and Zomato that complies the services in
NCR Area, India where Swiggy and Zomato online food ordering service is a big hit.
Zomato is an Indian restaurant search and discovery service founded in 2008 by
Deepinder Goyal and Pankaj Chaddah. It currently operates in 24 countries. It provides
information and reviews of restaurants, including images of menus where the restaurant
does not have its own website and also online delivery services in some countries.
According to Deepinder Goyal, Zomato CEO and co-founder told TechCrunch that he
expects to reach 25,000 restaurants in India in a few months including 7500 restaurant
are already exclusively available on Zomato. “CEO said - Our Application and Website
is becoming One Stop for eveything” From Vancouver to Auckland, Zomato is used by
millions every day to decide where to eat in over 10,000 cities across 24 countries. In
a few years, we should be able help point you to a great place to eat no matter what
part of the world you're in.
3. 3
Whereas Swiggy is a phoenix that rose out of Harsha & Nandan's earlier venture,
Bundl Technologies. After a slow start, Swiggy snowballed into an unstoppable force
that is now “changing the way India eats” Its total valuation in the market is $1.3
billion and its total funding amount is $465.5 million. According to Sriharsha Majety ,
Swiggy CEO and co-founder said at vertical curve “We have India’s largest last-mile
delivery fleet”
RESEARCH METHODOLOGY
The study is explorative as well as corresponding in nature. It intends to explore the
consumer’s perception on online food ordering. The data for the study has been gathered
through structured two sets of questionnaire. An online survey was used to collect the
data for this study. The survey was done mostly on the students of NCR Area. The
first part of the questionnaire included questions about the factors which helps to make
a demographic profile of the consumers who order food online. The second part of
questionnaire consisted of a variety of questions to know the preferences of the consumer
on which company’s services they like to use the most and what type of services of
the particular company they find more convenient and a part consisted of a type of
food which consumer likes the most to order online.
DATA COLLECTION AND ANALYSIS
The data is collected from Primary Source which includes information collected through
questionnaire based on attitude and perception of customers using food delivery apps
Swiggy and Zomato.
Sample Size
The total sample size was 100 respondents out of which 65 have valid respondents .
The major portion on which we focused more is centennials ( Gen Z ) i.e. people of the
age group 20-25 years. They are about 66.2 % on the all age groups.
4. 4
Research Tools
The Following research tools were used to do analyses and to draw conclusions , We
use Percentage Method, Weightage Method, Google Forms, Excel Spreadsheet, Qualtrics.
The instrument which is used in the research is questionnaire. In this, we are using the
descriptive research to analyse the data. We are using close-ended pattern of questionnaire.
It method we use to collect the data is Survey. The type of sampling is used in this
survey is probability sampling. The sample unit is consumers / respondents moreover
focused on centennials.
5. 5
Table 1 : Demographic Profile
Number Percentage
Gender
Male 47 72.3%
Female 18 27.7%
Total 65 100%
Age
15-20 13 20%
20-25 43 66.2%
25-30 4 6.2%
30-35 2 3.1%
More than 35 3 4.6%
Total 65 100%
Qualification
Intermediate 9 13.8%
Graduate 29 44.85%
Post Graduate 19 29.2%
Ph.D 3 4.6%
Others 5 7.7%
Total 65 100%
Occupation
Student 24 36.92%
Engineer 4 6.15%
HR 2 3.17%
Finance / Accountant 1 1.53%
Service 32 49.23%
Assistant Prof. 1 1.53%
Business 1 1.53%
Total 65 86.21%
6. 6
Source: Primary Data (1.1)
GENDER RESPONDANTS PERCENTAGE
MALE 47 72.3%
FEMALE 18 27.7%
Table 1.1
Interpretation : from the above data we can clarify that out of 65 respondents are male,
having 72.3% majority who are using the online food delivery services.
7. 7
Source: Primary Data (1.2)
AGE GROUP RESPONDENTS PERCENTAGE
15-20 13 20%
20-25 43 66.2%
25-30 4 6.2%
30-35 2 3.1%
More than 35 3 4.6%
Table 1.2
Interpretation : from the above study the result comes about 43 respondents between
20-25 group having 66.2% majority who are using the online food delivery services.
8. 8
Source: Primary Data (1.3)
High School 0
Intermediate 9 (13.8%)
Graduate 29 (44.85%)
Post Graduate 19 (29.2%)
Ph.D. 3 (4.6%)
Others 5 (7.7%)
Table 1.3
Interpretation: from the above study we can clarify that 29 respondents that are 44.85%
are graduate i.e.; Students who are using more online food delivery services are students.
9. 9
Source: Primary Data (1.4)
Swiggy 21 ( Less users compared to Zomato )
Zomato 44 ( More Users Like this )
10. 10
Source: Primary Data (1.5)
SMS
MARKETING
FROM
TELEVISION
SOCIAL
MEDIA
FRIENDS AND
FAMILY
SWIGGY 6 28 43 12
ZOMATO 11 27 42 17
Table 1.5
Interpretation : from the above study we can see that centennials are more oftenly use
social media by that they can get more info regarding food delivery service companies
SWIGGY AND ZOMATO.
11. 11
Source: Primary Data (1.6)
SWIGGY ZOMATO
COD 29 29
ATM / DEBIT CARD 26 22
PAYTM 35 37
MOBIKWIK 3 1
GOOGLEPAY 9 8
PHONEPAY 11 14
BHIM 3 3
Table 1.6
Interpretation :.As see the upper graph and table we get to know that COD is more
relevant as well as PAYTM are more used by centennials for payment in online services.
12. 12
Source: Primary Data (1.7)
RESPONSES PERCENTAGE
SWIGGY (Costlier) 37 56.9 %
ZOMATO (Cheaper) 28 43.1 %
Source: Primary Data (1.8)
SWIGGY 24 ( Not so much faster )
ZOMATO 41 ( Faster )
13. 13
Source: Primary Data (1.9)
FRIENDLY NEUTRAL RUDE
SWIGGY 27 35 3
ZOMATO 31 32 2
Table 1.9
Interpretation :.The behaviour of both online food companies delivery boy : SWIGGY
and ZOMATO is quiet neutral. As, we see in the case of Zomato delivery boy having
high value of friendly nature rather than Swiggy.
14. 14
Source: Primary Data (1.10)
YES NO
SWIGGY 39 26
ZOMATO 42 23
Table 1.10
Interpretation : In above graph and table we see that Zomato having higher problem
but resolve by them or in the case of Swiggy, problem faced by consumer but not
resolved by customer satisfaction department.
15. 15
Source: Primary Data (1.11)
YES NO
SWIGGY 47 18
ZOMATO 55 10
Table 1.11
Interpretation : In the case of Zomato discount and offers are given more as comparative
to Swiggy. This is good one for centennials.
16. 16
Source: Primary Data (1.12)
SWIGGY ZOMATO
ONCE IN A WEEK 16 21
ONCE IN TWO WEEK 17 15
ONCE IN A MONTH 32 29
Table 1.12
Interpretation : Many centennials found to be use the services of online food delivery
is more in the period of a month in both the companies cases.
17. 17
Source: Primary Data (1.13)
Interpretation : Between 8 PM to 12 PM , the order is placing more as comparative to
other times in a day.
Source: Primary Data (1.14)
18. 18
SWIGGY ZOMATO
SPEED OF DELIVERY 22 23
QUALITY OF SERVICE 30 28
PAYMENT OPTIONS 10 13
DISCOUNT 29 30
TIME SAVING 17 19
Table 1.14
Interpretation : In the cases of companies, all services are better in Zomato as
comparison to swiggy.
Source: Primary Data (1.16)
19. 19
SWIGGY ZOMATO
EXCELLENT 9 25
GOOD 50 37
BAD 6 3
Table 1.16
Interpretation : The swiggy having more good than that of zomato in which excellency
factor is much high in Zomato.
FINDINGS
In the competitive environment existing food company Swiggy and Zomato are rivals
to each one of them. So, there is a need to analyze the market efficiency and promotional
strategy that prevailing in the market. Centennials have to like the order food online in
the today’s world. Everyone has no time to cook and serve in a manner to eat well.
That is the reason why Swiggy and Zomato are exists in the market. It is found from
the research paper that most of the centennials are involve with the digital world.
Basically, the objective of the research paper is to identify the company image or
perception in youth / Gen Z mind or to know the consumer preferences on online food
ordering service provider. To identify the factors which influence the consumer to order
food online.
Mostly graduate students are using online food and delivery services having age between
20 to 25. They all prefer Zomato for online food order and delivery as it gives more
discount and offer to them, provides facility like Cash on Delivery, Paytm, accepting
debit cards and many much type of transaction. They prefer Mobile application more
rather that that of website for ordering food online. Most of the centennials knows about
swiggy and Zomato from social media platforms. Swiggy charges more except Zomato.
Zomato also provide faster service in comparison to swiggy. Most of the centennials
satisfied with the servies of Zomato. Their opinion towards swiggy is good and excellent
towards Zomato. At last, This research paper is valid as most of the suggestions is upto
our conditions.
20. 20
CONCLUSION
The consumer’s perception on online food ordering varies from individual to
individual and the perception is limited to a certain extent with the availability
of the proper connectivity and the exposure to the online food services.
The perception of the consumer varies according to various similarities and
difference based on their personal opinions.
The research paper reveals that mostly the youngsters / Gen Z are attached to the
online food ordering and hence the elder people / Millenials don’t use these online
services much as compared to the younger ones.
The study highlights the fact that centennials are mostly poised to use online
food ordering services.
The research paper also reveals that the price of the products, discounts and special
offers have the most Influencing factor on online food ordering.
21. 21
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Copyright @ Vashupanwar (2019)