The document discusses the evolution of multiplex cinemas. It notes that the first indoor two-screen theatre opened in 1947 in Canada, and the first six-screen theatre opened in the US in 1969. PVR Cinemas introduced the first multiplex concept in India in 1997 in Delhi. It then provides details on the various PVR multiplex locations in Delhi and their screen counts. The rest of the document discusses the 7 P's of marketing - Product, Price, Place, Promotion, People, Physical Evidence, and Process for PVR Cinemas.

1. EVOLUTION OF
MULTIPLEX
7 P’s
OF
PVR CINMEAS

2. What are MULTIPLEX ? ?
“ A multiplex is a movie theatre
complex with multiple
screens, typically six to ten screens. “

3. From CINEMA HALL to MULTIPLEX
• In December 1947, Nat Taylor, twinned his Elgin Theatre in
Ottawa, Canada
• In 1963, AMC Theatres opened the two-screen Parkway Twin
in Kansas City, followed by four screen in 1966 and 6 screen
in 1969
• In 1965, Martin's Westgate Cinemas became one of the first
indoor two-screen theatres in Atlanta, Georgia.
• In 1997, PVR Cinemas came up with the first Multiplex in Delhi,
India

4. PVR CINEMAS PVR in Delhi No. of
SCREEN
PVR Priya, Vasant 01
Vihar
PVR Rivoli, 01
Cannaught Palace
PVR Select 06
Citywalk, Saket
PVR Vikaspuri 03
PVR Naraina 04
PVR Prashant Vihar 03
PVR Saket 04
PVR Plaza, 01
Cannaught Palace
PVR Director's Cut, 01
Vasant Kunj

5. SERVICE PRODUCT
• Luxury Cinemas
• Bulk Booking
• E-Booking and Telebooking
• Parties at PVR
• Movie Newsletter and Magazine
• Movie Vouchers

7. SERVICE PRICE
• PVR had advantage of being one is its kind
so Pricing is High.
• PVR, they make use of all their tangible elements
to prove to their customers that their movie tickets
are worth the price they are paying
• The movie theatres market is a Free Market, even
though the government in the past regulated it. This
allows PVR as the market leader to set its own prices.
• Although the prices are high, youth is kept in mind,
so PVR Priya has its ticket pricing starting from
Rs. 50

8. PRICE AT PVR’s
PVR’s Weekday Prices
Before 12 After 12
PVR Select Citywalk Prime - Rs. 250 Prime -Rs. 300
Star - Rs. 225 Star - Rs.250
PVR Naraina Normal- Rs. 75 Normal- Rs. 140
PVR Plaza Premier-Rs.185 Premier-Rs.200
Classis -Rs. 150 Normal –Rs.175
PVR Priya Premier-Rs.125 Premier-Rs.125
Star -Rs.75 Star -Rs.75
Standard-Rs.50 Standard-Rs.50
PVR Rivoli Premier-Rs.225 Premier-Rs.225
Star -Rs.200 Star -Rs.200
Classic-Rs.175 Classic-Rs.175
PVR Directors Cut Normal –Rs.500 Normal-Rs.850

9. SERVICE PLACE
• All PVR Cinema Halls are stationed at good locations in the city,
which gathers a large number of footfalls for them every day.
• PVRs usually open at an eventful yet untapped location, followed by
which other retail chains get opened around it as well.
• Their places are always well situated and are well linked.
• PVR does not have any other channel of distribution, as their service
is sold solely at their chains. They do not follow any franchisee
outlets, even though they indulge in ticket sales online and via
telebooking.
• The only intermediary involved for procuring movies are Indian as
well as international movie distributors, by way of whom they acquire
the movies.

10. SERVICE PROMOTION
• Indulges in print advertisement • In collaboration with cellular
every Friday services like Airtel have SMSand-
win contests and give out free
• Any new developments are Tickets to the winners.
communicated to the audience via
press releases • Organizing Star Events on Premiers
of movies
•They usually have contests
pertaining to latest festivals like • Host numerous fun events for
Valentines Day, New Years Eve, children
Oscar Movies Week
• PVR organized a rendezvous with
• PVR also has a host of online French Cinema from 21st-27th
promotional contests October 2010

11. SERVICE PROMOTION
• In collaboration with MSN, PVR had a contest for ‘ Agnipath’
and gave out 2 free tickets to winners for an entire week
• This was the challenge thrown at Delhites by PVR Cinemas and
Radio City 91.1 FM, to send in entries on the wackiest thing they
would do to win a car

13. PEOPLE . . .
PVR indulges in the following for their EMPLOYEES :
• Complimentary ticket
• Gives 10 national holidays to employees
• Makes all employees train
• They are given personalized badges
• Job performance evaluation at the completion of first 90 days of
employment.
• Given bright blue uniforms – represents PVR
• Certified first aid course given to all employees
• All employees are taught to deal with safety problems
• Special well kept rooms for the employees
• It is made sure that all employees represent PVR in the best
way possible and sell it as a strong and well-established brand.

14. PEOPLE . . .
For CUSTOMER:
• For the customers’ convenience, it is ensured by the organisation
that there are no loopholes.
• In case of any customer complaints, the employees are immediately
directed to report the same to their managers.
• The nature of all employees is very friendly, informed, helpful,
reliable, soothing, cheerful and youth-like.
• Therefore, the audience can easily relate and communicate with
them.

15. PHYSICAL EVIDENCE
EXTERIORS :
•The movie hoardings
•Movie schedules
•Computerized service
•Glass entrance
•PVR banner
•Design of PVR building
•Parking

17. PHYSICAL EVIDENCE
INTERIORS :
•Seats •Sound and visual equipment
•Colour Coordination •Design of the hall
•Colour Combination •Ambience
•Hygienic wash rooms
•Candy bars
•Corridors
•Stairs

18. PROCESS . . .
• Ticket Counters System
• Tele Booking System
• Online Booking System
• Through Credit Card
• Through Debit Card
• Mobile Apps System

20. THANK YOU