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Putting Practical SEO to work in your business marketing

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Rebecca Caroe
Rebecca Caroe

How to use SEO to guide your marketing actions including testing for machine readers and human readers, key word tools, and practical ways to use Google Analytics.

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Putting Practical SEO to Work August 2015
SEO works in 2 directions • What I want to get found for • What I am getting found for • How to find out
What 2 sites are getting found for
Machine readers vs human readers http://viewer.opencalais.com/
Sentiment plus keywords http://www.alchemyapi.com/products/demo/alchemylanguage
How to influence SEO on your website 1. Write text using key words and key phrases 1. on your home page 2. on landing pages 3. on services descriptions 4. on your blog 2. Use outbound marketing to drive traffic to those pages 1. advertising 2. direct mail 3. public relations 4. webinars and seminars 3. Use inbound marketing to drive traffic to those pages 1. social media 2. blogging 3. SEO 4. ebooks and white papers
Tools you can use • Google Alerts • RSS subscriptions • Hashtags • Social media search • Analytics These are all available in FREE and Paid versions.
Then you can get smarter Know what people search for inside your website Find competitor websites Know the $ value of your key words and phrases So you only write content that is profitable and competitive
Analytics - turn on site search
What are visitors searching for on my site? • How many of my visitors are searching? • What pages are visitors most likely to search from? • What pages are visitors most likely to visit after searching? • After visitors search, how likely are they to leave the site? • For what search terms is the visitor likely to immediately refine their search? How many times do they refine it?
Find potential profit in keywords Research the $ value of keywords as well as competition
Competitors
Effective SEO • Doesn’t have to be complex • Does need to be persistent and diligent • There are shortcuts, if you work with professional experts
Contact Creative Agency Secrets rebecca@creativeagencysecrets.com 022 647 3993

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Putting Practical SEO to work in your business marketing

  • 1. Putting Practical SEO to Work August 2015
  • 2. SEO works in 2 directions • What I want to get found for • What I am getting found for • How to find out
  • 3. What 2 sites are getting found for
  • 4. Machine readers vs human readers http://viewer.opencalais.com/
  • 6. How to influence SEO on your website 1. Write text using key words and key phrases 1. on your home page 2. on landing pages 3. on services descriptions 4. on your blog 2. Use outbound marketing to drive traffic to those pages 1. advertising 2. direct mail 3. public relations 4. webinars and seminars 3. Use inbound marketing to drive traffic to those pages 1. social media 2. blogging 3. SEO 4. ebooks and white papers
  • 7. Tools you can use • Google Alerts • RSS subscriptions • Hashtags • Social media search • Analytics These are all available in FREE and Paid versions.
  • 8. Then you can get smarter Know what people search for inside your website Find competitor websites Know the $ value of your key words and phrases So you only write content that is profitable and competitive
  • 9. Analytics - turn on site search
  • 10. What are visitors searching for on my site? • How many of my visitors are searching? • What pages are visitors most likely to search from? • What pages are visitors most likely to visit after searching? • After visitors search, how likely are they to leave the site? • For what search terms is the visitor likely to immediately refine their search? How many times do they refine it?
  • 11. Find potential profit in keywords Research the $ value of keywords as well as competition
  • 13. Effective SEO • Doesn’t have to be complex • Does need to be persistent and diligent • There are shortcuts, if you work with professional experts
  • 14. Contact Creative Agency Secrets rebecca@creativeagencysecrets.com 022 647 3993