The document provides a comprehensive overview of Google AdSense, including its various ad types (CPC, CPM, rich media), revenue sharing structure, and additional platforms for ad placement such as Blogger and YouTube. It details the requirements for eligibility, the application process, and outlines optimization strategies to maximize ad revenue. Additionally, it highlights common challenges faced by users and tools for finding high-paying keywords.

1. Make Money With Google
AdSense
AdSense
AdSense Verification
AdSense Optimization
Presenter:
Bibek Neupane
bibek@gurkhatech.com
Venue:
Women in STEM
Base Camp, Jhamsikhel
26th January, 2016

2. Famous Women In Tech
Arianna Huffington Marissa Mayer

3. From Nepal

4. Ad Space Bidding

5. Ad platforms by Google
• AdSense for content
- CPC (Cost- Per – Click)
- CPM (Cost – Per – Thousand – Impression)

6. CPC (Cost – Per – Click)
Types of ads on CPC Model
• Richer text ad
- Text Ads
- Display Ads
• Rich Media Ads
• Link Units
• Responsive Ads
Share 68% of revenue

7. Richer Text Ad
Text Ads

8. Display Ads

9. Rich Media Ads
- Interstitial ads
- Ads with forms
- Flash and animated ads

10. Link Units

11. Responsive Ads
• Ads according to high end devices

12. AdSense For Search
• Showing ads related to search
terms
• Share 51% of revenue

13. Google Custom Search

14. AdSense For Video
• Non YouTube hosted videos
• Integrated with Google IMA3 SDK
• Compliant with VAST 2.0 / VPAID 1.0.
• HTML5 or Flash-based AS3 player

15. Examples
Video Overlay Full - Slot

16. Where to Start ?
AdSense support partners websites
-Blogger.com
-Youtube.com
-Hubpages.com
-And Many more

17. Why Blogger.com ?
• No coding skills required
• Integrated AdSense system
• Easy customization
• Free hosting

18. Being Eligible For AdSense
• Post unique content
• Minimum 400 words of texts
• Timely Updated
• Go for text more than image and videos
• Do not steal content from others

19. Applying For AdSense
• Sign in with google account
• Your website name
• Your Information

20. Payment Method
• By Cheque
• By Western Union

21. Inside AdSense

23. Implementation

24. Using it on Blogger

26. Getting Your First Payment
• Pin Code from google
• Verified Account
• Reaching minimum threshold

27. Benefits And Features
• Customized ads
• Easy implementation
• Reporting System
• Easy payment gateway

28. Problems
• Ad Blocker
• Receiving Pin code
• Invalid Payment Information
• Invalid Clicks
• Copyrighted content

29. Ad blocker

30. AdSense Optimization
Maximize ad space with multiple ad units

31. Most successful ad sizes

32. Best practices for ad placement
Good Practice Bad Practice

33. Website Heat Tracker
https://www.crazyegg.com

34. Finding Highest paid keywords
• More revenue on CPC
• Track your contents
Tools
https://adwords.google.com
https://www.pagerank.net/high-paying-keywords/

35. Tools
Page RankAdWords

36. Other places to use Google AdSense
WordPress hosted sites

38. AdSense Related Other Programs
• YouTube
• Ad mob
- Android
- IOS
- Windows Phone App