In the complex new word of digital marketing, having a website isn’t enough – you need clients to get there. Learn a few tips to give your customers as they seek to fully take advantage of their shiny new website.

1. Integrated Marketing:
Why a Website Isn't Enough
DrupalCorn 2015 | 7.31.15
Alex Karei
Marketing Director
Webspec Design
www.webspecdesign.com

2. www.webspecdesign.com
Professionally
• Graduated from Iowa State
with BFA in graphic design.
• Began my career as a
graphic designer.
• Transitioned to
Webspec in May.
Personally
• Live in Urbandale.
• Interested in marketing,
blogging, and Crossfit.
• Working on my MBA from
the University of Iowa.
• Second visit to DrupalCorn.
About Me
@alextriesitout

3. www.webspecdesign.com
• Founded in 2011 by
Jeremiah Terhark.
• Located in Urbandale, Iowa.
• 32 associates.
• Web design and development, software development,
search engine marketing (SEO), photography, and digital
marketing services.
• Award-winning SEO team (U.S. Search Awards 2014).
@alextriesitout
About Webspec

4. WEBSITES!!!!

5. www.webspecdesign.com
• Because a website might have …
• About the Company
• Company History
• Our Products/Services
• Our Staff
• Shopping Cart
• Contact Form
• Demo Request Form
• Registration Form
@alextriesitout
Why Do We Want Website Visitors?

6. www.webspecdesign.com
• Marketing Campaign: a coordinated series of tactics that can
include promotion of a product through different mediums
using a variety of different types of advertisements.
• 2015 Apple Sales Increase
• Marketing Tactic: a strategy to achieve your goal (fulfill your
campaign) using your chosen medium(s).
• Advertise apple pie recipes with our branded apples through:
• Print advertisements.
• Email blasts.
@alextriesitout
Let’s Back Up – Marketing 101

7. www.webspecdesign.com
• Potential customers need to GET to the website to SEE the
information.
• Websites are a passive marketing tactic.
@alextriesitout
At the End of the Day …

8. Marketing Campaign:
2015 Website Traffic Increase
Goal:
Increase traffic to our website by end of year.
How will we support this?

9. Integrated Marketing …
Integrated Marketing Communication (IMC) is the application of consistent brand
messaging across both traditional and non-traditional marketing channels and using
different promotional methods to reinforce each other.
- American Marketing Association

10. Integrated Marketing
=
Connected Marketing

11. 7 Strategies to Get
People to Your Website

12. www.webspecdesign.com
• Setting up your website to be
optimized correctly.
• Stay attuned to Google’s
algorithm changes.
• Audit your site periodically to
make sure you’re staying on top.
• Hire an expert.
@alextriesitout
Search Engine Optimization
Image Source: www.affordableseos.com

13. www.webspecdesign.com
• Decide how often you’ll post
and stick to a schedule.
• Make sure the topics cater to
your company goals.
• Use your blog as a sales tool.
• Share the content!
@alextriesitout
Blogging (On Your Own Site)

14. www.webspecdesign.com
• Pick websites that get attention
and visits from your target market.
• Offer your content for free –
with conditions.
• Provide value with rare, hard to
get information.
• Establish yourself as an expert!
• Include a short biography and link
to your website.
@alextriesitout
Blogging (On Someone Else’s Site)

15. www.webspecdesign.com
• Make sure you’re collecting email addresses legally.
• Conventionally, you’re getting these emails from sign-ups
on your website.
• Unconventionally: trade shows, in-store sign-ups,
Facebook forms … get creative!
• Content is key!
• Make sure your message is relevant, timely, and appropriate
to who you’re sending it to.
• Repurpose content from your blog in newsletters.
@alextriesitout
Newsletters & Emails

16. www.webspecdesign.com
• So many options!
• Have a content-sharing plan.
• It’s okay to share your content
more than once!
• Interact with others on social.
• Keep it genuine – let your brand
personality show through.
@alextriesitout
Social Media
Image Source: www.blogs.position2.com

17. www.webspecdesign.com
• Fill out your profile
completely!
• Take advantage of
your options when it
comes to including
additional
information.
@alextriesitout
Social Media
Image Source: www.youtube.com

18. www.webspecdesign.com
• Ask people for reviews!
• Google+
• Facebook
• Yelp
• Trip Advisor
… claim your business!
@alextriesitout
Online Reviews

19. www.webspecdesign.com
• Make sure your website
is on everything you’re
producing!
• Even if your call to
action is for someone to
call – you want to list
the site on the media
somewhere.
@alextriesitout
Other Print or Display Advertising
Image Sources: www.kitaro10.com

20. www.webspecdesign.com
• Search Engine Optimization
• Blogging
• Newsletters & Emails
• Social Media
• Online Reviews
• Other Print or Display
Advertising
@alextriesitout
To recap …

21. Alex Karei | Marketing Director
Webspec Design
www.webspecdesign.com
Thank you!