This is a web-crendentials presentaiton by Phonethics. Phonethics is a leading digital agency. It is the only India Digital agency shortlisted at Cannes2012
Life in Mobile is a mobile innovator, focusing on Mobile Consumer Engagement. View today's leading mobile marketing campaigns, and technology that is changing how we target humans every day.
Life in Mobile is a mobile innovator, focusing on Mobile Consumer Engagement. View today's leading mobile marketing campaigns, and technology that is changing how we target humans every day.
Industry experts say businesses who hire mobile app developers have Mobile Apps get 83% more conversion as compared to web-apps or websites.We are having a specialized & certified team of developers for varied mobile application platforms like iOS and Android.
Industry experts say businesses who hire mobile app developers have Mobile Apps get 83% more conversion as compared to web-apps or websites.We are having a specialized & certified team of developers for varied mobile application platforms like iOS and Android.
Digital storytelling - viral videos & animations for brandSaurabh Gupta
Short animation & live action viral videos. Phonethics takes on a brief and provides a comprehensive video production service that includes scripting, storyboards & the actual production.
This year [2015] during Women's day Phonethics executed a campaign for its client Ruchi soya. Sunrich is a premium sunflower oil and we run a contest on women's day asking women to share their wishes and response was tremendously above the expectation.
In this campaign we received participation from various small pockets of India cities.
Phonethics is an Award Winning Digital Agency founded in 2006 & based in Mumbai. We manage complete digital footprint for our clients that spans – Digital Strategy, social media management, search engine marketing, content creation & distribution, application development and media buying.
Our ability to think out of the box and combine Social, Creative and Technology has won us awards as well as the trust of our clients. We work with clients in Auto, BFSI, Real Estate, Education & Bollywood
Attack the Dealer App Gap: Reach Gen Y – Keep All Customers Close – and Serio...My_Lithia
Mark Conner, Assistant Vice President of Marketing for Lithia Motor Group, shares his experience launching their first mobile app, My Lithia, at the 2012 DrivingSales Executive Summit.
Proven App Marketing Strategies for Social AppsInMobi
In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices. The success of Asian players has carved out a path for other players to break into new global segments with better monetization. Find out what it really takes to make your social & communication apps a whopping success!
You'll learn about: Top countries, platforms, and devices to target when launching a messaging app Most effective ways of spending your marketing budget - distribution across countries, different channels Life Time Value of users from different segments Pricing strategies for promoting social apps Campaign best practices while promoting social apps on ad networks Proven monetization tactics / strategies for different markets
In case you have any questions you would like us to address in webinar, feel free to drop us an email at developer@inmobi.com and we will try our best to address your questions.
This presentation was made by Ms.Mahak Sharma as part of the InMobi insights webinar series. You may check out the full recording of this webinar at http://www.youtube.com/watch?v=ZxlLD0ch_No
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
This presentation provides some practical considerations for those Marketers wanting to leverage Facebook in their social media marketing campaigns. Some interesting examples of Facebook apps, groups and pages.
Vibes Communications is a fusion of technology & marketing. We assist clients in Web, Mobility and Digital Marketing Services. You can have a look at our credentials for knowing us better
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...VIPdesk
Social Media: How it fits into your customer marketing and retention strategy
Geoff Nelson: Partner, Ivy Worldwide
Nick White: Partner, Ivy Worldwide
Social media—what is it and why is it important to your company
When, where, and how to engage the right forms of word of mouth marketing
What to do and not to do when communicating with customers via social media
Successfully organizing and executing a customer-centric social media plan
When a wi fi networking brand takes an internet meme to the next level - Phonethics Digital agency designed a campaign for their client, Digisol, which invited people to give fun names to their wi fi routers on twitter.
A twitter contest. This is an Annual social media property created by Phonethics for our client, Inorbit Malls.
The contest has trended on Twitter both in 2013 & 2014 and garnered thousands of participants.
Mobile app for Inorbit Malls - Mobile marketingSaurabh Gupta
Designed & Developed by Phonethics. The Inorbit mall apps on Android & iOS are a perfect mix of Magic & Utility. A bit like the Inorbit Mall experience itself. We pride ourselves on putting our guests first and designing all our experiences around them, real or virtual. Our patrons in Mumbai, Navi Mumbai, Hyderabad, Pune, Bangalore and Vadodara can now experience their favorite Inorbit mall at their fingertips.
Use this Inorbit mall app to get Exclusive offers, Latest Updates, Event happenings, Movie listings and bookings & a chance to win exciting prizes.
Utilities -
As a valued guest of Inorbit Malls you can use this App to –
1. Spot an Inorbit mall near you
2. View the latest Offers & News from stores in that mall
3. Browse stores & offers sorted by categories like – Entertainment, Food & Pamper Zone
4. Search for stores & offers
5. Know about the facilities at individual Inorbit malls to help you plan your visit
6. Stay in touch with Inorbit Social channels
7. Movie listings & bookings
8. Latest Food & Dining options
9. Parking assistance
10. Customised offers on special occasion – Shake & Win
11. Mall events information & updates
Special Features –
1. Parking Assist - Use this feature to geo-locate your car in the Inorbit parking. Just drop a pin and take a picture of the parking bay. Our smart parking assist feature will guide you back to the car, while you take care of your shopping bags.
2. Shake & Win – Log in, Fill out your profile, tell us a few things about yourself i.e birthdays, anniversaries & on special occasions at Inorbit you can win loads of prizes. Simply, launch the ‘Shake & Win’ icon and give the app a good shake [take care to not lose grip on your precious phone or hurt somebody standing close]. If it’s your lucky day, you could unlock surprise gifts.
Digital Marketing Strategy for Education Courses IndiaSaurabh Gupta
Digital Marketing Strategy for Education Courses will guide you, how to prepare a Complete Digital Strategy for Marketing your courses in India.
A guide on understanding the Online Demand for your courses, Reaching out to your target audience (Students & Parents) using the Digital Journey of the user & few tools of the trade.
For a detailed & custom strategy for your courses, Feel free to connect with us on saurabh@phonethics.in
Phonethics - digital Campaigns & Creatives Saurabh Gupta
The Journey of Phonethics from 2006 to 2013. Starting from short videos, social media campaigns, original content for distribution on mobile phones spanning the expansion of services to media buying, technology solutions and compleet digital footprint creation and management.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
7. To build in virality we designed a virtual t shirt that allows people to be a part of team YouWeCan
and share the virtual t shirt on their FB walls, Twitter etc. The amount collected through this
activity (Rs. 10 per Tshirt) also forms a part of the donations collected.
22. Challenge
Establish a world class web presence for Bollywood Diva The Madhuri Dixit.
The Web presence should Scale to other activities being undertaken by the group.
23.
24. Our Technology Team Skinned a scalable web
platform like Wordpress
Allow easy addition of content categories and types
Namely, images, videos etc.]
Of the Fans, for the Fans, by the Fans
25. The official app for Madhuri
Dixit Nene for iOS. Soon to be
extended on Android devices.
Home Page
31. Nissan was relatively unknown Entity in India. The digital presence needed to be
efficient, accessible & inspire trust
32.
33. Integrated a game on Nissan Micra website called ‘Chamatcar’. The objective behind this
project was to engage the users on the website for a longer period of time & thereby
increase the brand recall value.
34. • Successfully handling the brand since launch
• Over 70% Test Drive enquiries generated through digital Channels.
• Innovations such as Gamified Social presence, Integration of website on
the Facebook channel.
45. Minimalistic form
Crisp Course Information
A light hearted viral video depicting the delimma of a student.No Language Barriers - Click Here to view the video
46. Jetking
• Inspired by the success of our Online
Campaign, Jetking franchisees were wanted to
market themselves online and make their
presence felt in the digital space.
– Challenge
• How do we ensure that digital marketing efforts of over
100 training centers (Franchisees) are consistent with
over all brand communication?
47. Jetking
• Solution
– LMS:
• A robust Lead Management system, with capability of collecting Student
information (Leads) from various sources – Landing pages, 100 microsites, call
centers, walkins, PC, Mobile, Tablets, etc irrespective of the technology being used
at the sources.
– Microsites:
• While the headquarter controlled section ensured that the communication on all
the micro sites is synergetic to brand communication, the section controlled by
franchisee provided them with enough real estate and features to leverage their
skills, experienced faculty & alumini at large.
48. Jetking
Branding
Franchisee
Branding & info
Franchisee Alumini
Highlights
Registration form
Franchisee on HP
Course Info
49. Strategy
We designed and implemented a lead management system that truly
reflects the Purchase funnel.
Before TAT: 7 days After TAT: 1 day
• User fills the form • User fills the form on landing page
1 1
• HO segregates the Leads Franchisee • Lead received by HO & Franchisee
wise 2 Simultaneously
2
• Franchisee/Call Center Connects with
• Sends across the Leads to HO 3 Students
3
• Feeds Feedback/Reports in LMS
• Franchisee connects with Lead 4
4
• HO gets Real time Reports from 100
5 Franchisees
• Fills up feedback + Reports for the Leads
5
• Sends Across Reports to HO
6
• HO Consolidates All Reports
7
• HO Acesses Report
8