The document summarizes key elements of SEO, including technical SEO like maintaining a code friendly for search bots and submitting sitemaps; branding to grow awareness; social media presence; on-site and off-site content creation; site structure and optimization; and on-page elements like titles, descriptions and images. The overall message is to build a site focusing on users and content while following best practices that also help search engines understand the site.

1. NYC SEO Meetup
June 2014

2. Introduction to

4. Why is SEO Important ?

5. To Drive Organic Traffic
from Search Engines to Your Website

6. Paid
Results
Organic
Results

7. 20% ~
80% ~

9. But, Should We Build Our Websites
Thinking About Search Engines ?

11. You Should Think About
Your Customers & Your Audience

12. Good Websites Serve Users With…

13. Amazing Content that
Gives Added Value
Great
UX & Design
Well Structured & Easy
to Navigate Site
Clear Page &
Content Layout

16. Relevant Content that Gives Added Value
Articles
Images
Videos

17. Well Structured & Easy to Navigate
Different Sections (politics, sports, etc.)
Different Sub-Sections (football, rugby, etc.)

18. Clear Page & Content Layout
One Main Headline per Article
The Sub-Headings of the Paragraphs
The Images relating to each part of the Article

19. Great UX & Design
Graphics
Page Layout
Good User Experience

20. But What About the Search Engines ?

22. Humans & Search Engines are Similar
When it Comes to Reading Our Websites

23. We Both Like
Great Written Content
Content with New Added Value
Nice & Clear Images
Clear Structure
Easy Navigation
Clear Page Layout
We Both Don’t Like
Duplicate / Copied Content
Content with NO Added Value
Blurry Images
Unclear Structure
Complicated Navigation
Unclear Page Layout
User Generated Spam
Pages w/ Malwares or Malicious Behavior

24. But There also are Small Differences…

25. Search Engine Bots Can’t “see” what an Image or a Video Contains
But…. we can help them to understand
Search Engines Bots Can “see” our Sites & Pages’ Code
We can use it to help the bot better understand our site
Search Engines Bots Are NOT Your Customers
The human visitors to you website ARE! Give them what they want !

26. So Remember
Build Your Site for Humans
Search Engines will Follow

27. OK… Now Lets Understand More
The Different Elements of Seo

28. Technical
SEO
• A site code that is friendly & understandable for SE bots
• A clear HTML representation for each component of the site / page
• Maintaining healthy & protected servers
• Fast loading time for pages
• Submitting sitemap.xml & robots.txt files
Note: Wix takes care of this for you!

29. Branding
• Grow your brand awareness to get more organic branded traffic
• Branding increases your authority and makes you look more reliable
• Brands perform better on search results
• Branding can be done both online & offline

30. Social
Presence
• A good social presence helps you grow your brand & community
• Social channels are a great way to engage your audience
• Use your social channels to maximize your content outreach
• Choose which social channels to focus on, according to your audience
• Google+ has the highest effect on SEO (but make sure your users are
there)

31. Content
On Site
&
Off Site
• Your site content needs to give added value for your users
• Write about things that are both relevant to you & your audience
• Static Content (about us, product pages) Vs. Fresh Content (blog posts)
• Monitor which content your audience loves and tune it accordingly
• Publish content & articled on 3rd party websites as well
• Distribute your content through social channels

32. Site
Optimization
• A well structured site that is easy to navigate through
• A site that serves clear UX & Design
• A well maintained site
• Avoiding internal competition between the site sections / pages
• Verifying & managing your site using the SE webmaster tools
• Submitting your site to Search Engines
• Allowing Search Engines to Index your Site / Pages

33. On Page
Optimization
• Title – 60 characters, use KWs close to the beginning
• Description – 160 characters, summarize your page content
• H1 (main headline) – one per Page, descriptive headline,
use KWs (usually can be the same as the title)
• Text – use the KWs inside the text in different variations
• Images – use alt text to describe the image, give the file a
descriptive name when you save it.
• Page URL – give your page a meaningful name & URL