22. Humans & Search Engines are Similar
When it Comes to Reading Our Websites
23. We Both Like
Great Written Content
Content with New Added Value
Nice & Clear Images
Clear Structure
Easy Navigation
Clear Page Layout
We Both Don’t Like
Duplicate / Copied Content
Content with NO Added Value
Blurry Images
Unclear Structure
Complicated Navigation
Unclear Page Layout
User Generated Spam
Pages w/ Malwares or Malicious Behavior
25. Search Engine Bots Can’t “see” what an Image or a Video Contains
But…. we can help them to understand
Search Engines Bots Can “see” our Sites & Pages’ Code
We can use it to help the bot better understand our site
Search Engines Bots Are NOT Your Customers
The human visitors to you website ARE! Give them what they want !
27. OK… Now Lets Understand More
The Different Elements of Seo
28. Technical
SEO
• A site code that is friendly & understandable for SE bots
• A clear HTML representation for each component of the site / page
• Maintaining healthy & protected servers
• Fast loading time for pages
• Submitting sitemap.xml & robots.txt files
Note: Wix takes care of this for you!
29. Branding
• Grow your brand awareness to get more organic branded traffic
• Branding increases your authority and makes you look more reliable
• Brands perform better on search results
• Branding can be done both online & offline
30. Social
Presence
• A good social presence helps you grow your brand & community
• Social channels are a great way to engage your audience
• Use your social channels to maximize your content outreach
• Choose which social channels to focus on, according to your audience
• Google+ has the highest effect on SEO (but make sure your users are
there)
31. Content
On Site
&
Off Site
• Your site content needs to give added value for your users
• Write about things that are both relevant to you & your audience
• Static Content (about us, product pages) Vs. Fresh Content (blog posts)
• Monitor which content your audience loves and tune it accordingly
• Publish content & articled on 3rd party websites as well
• Distribute your content through social channels
32. Site
Optimization
• A well structured site that is easy to navigate through
• A site that serves clear UX & Design
• A well maintained site
• Avoiding internal competition between the site sections / pages
• Verifying & managing your site using the SE webmaster tools
• Submitting your site to Search Engines
• Allowing Search Engines to Index your Site / Pages
33. On Page
Optimization
• Title – 60 characters, use KWs close to the beginning
• Description – 160 characters, summarize your page content
• H1 (main headline) – one per Page, descriptive headline,
use KWs (usually can be the same as the title)
• Text – use the KWs inside the text in different variations
• Images – use alt text to describe the image, give the file a
descriptive name when you save it.
• Page URL – give your page a meaningful name & URL